You’re in marketing. It’s February, well past Groundhog Day, and you’re starting to get that Bill-Murray-repeatedly-stepping-in-the-same-darn-puddle feeling. And if you’re wondering where all January’s optimistic energy went, you’re not alone, according to the American Psychological Association. You need marketing inspiration right about now—from master marketers who’ve been there.
Gwyneth Paltrow’s Golden Globes naked dress has left fans with a mixed reaction regarding her wardrobe choice. The actress made an impression at the awards show, but not everyone thought her bold move was the right choice.
“What’s the best career advice you ever got from your marketing mentors?” That’s the question we asked six top marketing experts. Their answers are intriguing—and highly useful, whether youre starting out or well along in your career.
A coach can bring a boom to business. That puts a premium on hiring the right person.
“If you want to be a better golfer, you’d consult a golf coach.” said financial advisor Winnie Sun. “If you want to be a better runner, you’d seek out a running coach. If you want to be better in your business, shouldn’t you have a business coach?”
Martech isn’t just for high-end marketers with enterprise-level budgets. Adopting emerging marketing automation technology doesn’t have to break the bank. Cost-effective martech options—with AI-assisted marketing power—can help your small-to-midsize business gain a competitive edge.
Microsoft took advantage of the Adobe Summit in March to get in front of 17,000 marketers and tout its partnership with Adobe. Particularly, Microsoft and Adobe pushed an extension of the Open Data Initiative (ODI) partnership with SAP and their investment in Account-Based Experiences (ABX) with LinkedIn.