Marketing Eye

In The News

Published on VoyageATL

Today we’d like to introduce you to Mellissah Smith.

Mellissah, can you briefly walk us through your story – how you started and how you got to where you are today.

Published on Arm Treasure Data by Christina Stubler

You’re in marketing. It’s February, well past Groundhog Day, and you’re starting to get that Bill-Murray-repeatedly-stepping-in-the-same-darn-puddle feeling. And if you’re wondering where all January’s optimistic energy went, you’re not alone, according to the American Psychological Association. You need marketing inspiration right about now—from master marketers who’ve been there.

Published on Monsters & CRITICS by 

Gwyneth Paltrow’s Golden Globes naked dress has left fans with a mixed reaction regarding her wardrobe choice. The actress made an impression at the awards show, but not everyone thought her bold move was the right choice.

Published on Arm Treasure Data by Lisa Stapleton

“What’s the best career advice you ever got from your marketing mentors?” That’s the question we asked six top marketing experts. Their answers are intriguing—and highly useful, whether youre starting out or well along in your career.

Published on Data Driven Investor written by Dom Nicastro.

A coach can bring a boom to business. That puts a premium on hiring the right person.

“If you want to be a better golfer, you’d consult a golf coach.” said financial advisor Winnie Sun. “If you want to be a better runner, you’d seek out a running coach. If you want to be better in your business, shouldn’t you have a business coach?”

Published on Arm Treasure Data by Tom Treanor

Martech isn’t just for high-end marketers with enterprise-level budgets. Adopting emerging marketing automation technology doesn’t have to break the bank. Cost-effective martech options—with AI-assisted marketing power—can help your small-to-midsize business gain a competitive edge.

Published on Cmswire written by Dom Nicastro.

Microsoft took advantage of the Adobe Summit in March to get in front of 17,000 marketers and tout its partnership with Adobe. Particularly, Microsoft and Adobe pushed an extension of the Open Data Initiative (ODI) partnership with SAP and their investment in Account-Based Experiences (ABX) with LinkedIn.