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Marketing Blog tag: 'blogs' - Marketing Eye

Tuesday, 23 June 2020 09:54

Logistix Contractors - Logistics

Marketing Eye has been the outsourced marketing team behind Logistix Contractors marketing initiatives. The marketing strategy involved a redesign of its website, which matches the seamless service they provide at the forefront of their business. As a premier logistics company, we helped deliver a new tone of voice to their audience by providing an informative and visually engaging platform. Content development and SEO was also implemented as part of the marketing strategy.

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Published in Portfolio
Tuesday, 28 April 2020 13:33

Entegra Signature Structures

Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.


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Published in Portfolio
Thursday, 27 October 2016 07:57

Wow! And he owns....

I was speaking to a journalist yesterday and was informing them of the speakers at the upcoming North Queensland Entrepreneurs Conference. While it may be branded that, people from all over the world are embarking on travelling to Townsville for this conference - that is how high the calibre of speakers are.

The main speaker is incredibly dear to me, as he has known me for a very long time. He has seen me transform from a young enthusiastic business woman (girl), to a woman that has more confidence and knowledge in so many different areas of business and industry sectors. At long last I can say that to most companies - I can add value. I think that transition is obvious in so many ways, and when you see someone on that journey, it is quite interesting to say the least.
Published in Entrepreneurship
Monday, 19 October 2015 07:49

10 Best Websites for Marketers

If truth be told, there is no such thing as a 'best' blog or website, because it all depends on the visitor. If the website doesn't appeal to the person visiting the site, then it is useless. 
Published in Marketing
Ah, the cruelty of writer’s block. It plagues authors and content writers, especially when the constancy of engaging, educating and entertaining readers seems too much to bear. Coming up with new ideas on an ongoing basis can be quite the challenge.

Finding inspiration is also a challenge. The first few blogs may seem easy, but what happens when it feels like you have covered every topic? How do you take a fresh approach and avoid the ‘white page syndrome’ – staring blankly at a page for hours on end, creating further pressure to perform.

If you want to make the most of your blogging, come up with regular ideas and get the best out of your content strategy, read on.
Published in Marketing
Wednesday, 25 March 2015 07:07

Blogs that touch the sides : Mellissah Smith

Yesterday I had a meeting with a prospect that is about to list a company on the Australian Stock Exchange.

We discussed his plans, then I went through an overview of Marketing Eye and what we do. In my overview, I discuss four different areas of our business; outsourced marketing department, technology, media and education.

When I go through media, I always discuss our publication Marketing Eye Magazine and the company's significant social media presence. In particular, I talk about the number one reason people arrive at our website, our blog.

He said, "I know about your blog. I saved one of them to my iphone in 2013 that resonated with me". 
Published in Marketing
Tuesday, 10 February 2015 08:44

Your blog and social media: Connecting the two

Written by Intern, Katina Lindaa.

Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips. 

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Published in Marketing
Tuesday, 22 January 2013 08:58

How to write a good business blog

How to write a good business blog
Business blogging can be tricky – your writing has to be professional, yet casual; informative, but not cut into the products/services you are selling, and (most importantly) open.

However, the work you put into it is extremely beneficial when it comes to your company’s branding, giving the world an insight into what’s behind the scenes. On top of that, writing a blog can grow your business as you position your company as a thought leader in its industry.
Published in Website Development
Monday, 30 May 2011 16:47

Blogging Rules Online

If you thought it was easier to use social media than to write a blog, then consider this. 53.5 percent of internet users will read blogs this year, whilst our social network counterparts are on a declining scale.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Thursday, 26 May 2011 12:53

The Small Business Marketing Machine

Facebook, Twitter, Blogs, YouTube and a good website that ineracts with your customers, on all levels - tis the small business marketing machine.

It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.
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