I was speaking to a journalist yesterday and was informing them of the speakers at the upcoming North Queensland Entrepreneurs Conference. While it may be branded that, people from all over the world are embarking on travelling to Townsville for this conference - that is how high the calibre of speakers are.

The main speaker is incredibly dear to me, as he has known me for a very long time. He has seen me transform from a young enthusiastic business woman (girl), to a woman that has more confidence and knowledge in so many different areas of business and industry sectors. At long last I can say that to most companies - I can add value. I think that transition is obvious in so many ways, and when you see someone on that journey, it is quite interesting to say the least.

If truth be told, there is no such thing as a 'best' blog or website, because it all depends on the visitor. If the website doesn't appeal to the person visiting the site, then it is useless. 

Ah, the cruelty of writer’s block. It plagues authors and content writers, especially when the constancy of engaging, educating and entertaining readers seems too much to bear. Coming up with new ideas on an ongoing basis can be quite the challenge.

Finding inspiration is also a challenge. The first few blogs may seem easy, but what happens when it feels like you have covered every topic? How do you take a fresh approach and avoid the ‘white page syndrome’ – staring blankly at a page for hours on end, creating further pressure to perform.

If you want to make the most of your blogging, come up with regular ideas and get the best out of your content strategy, read on.

Yesterday I had a meeting with a prospect that is about to list a company on the Australian Stock Exchange.

We discussed his plans, then I went through an overview of Marketing Eye and what we do. In my overview, I discuss four different areas of our business; outsourced marketing department, technology, media and education.

When I go through media, I always discuss our publication Marketing Eye Magazine and the company's significant social media presence. In particular, I talk about the number one reason people arrive at our website, our blog.

He said, "I know about your blog. I saved one of them to my iphone in 2013 that resonated with me". 

Written by Intern, Katina Lindaa.

Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips. 

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.

However, the work you put into it is extremely beneficial when it comes to your company’s branding, giving the world an insight into what’s behind the scenes. On top of that, writing a blog can grow your business as you position your company as a thought leader in its industry.

If you thought it was easier to use social media than to write a blog, then consider this. 53.5 percent of internet users will read blogs this year, whilst our social network counterparts are on a declining scale.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!

Facebook, Twitter, Blogs, YouTube and a good website that ineracts with your customers, on all levels - tis the small business marketing machine.

It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.

I am addicted to twitter, facebook, sweet buscuits, Nutrient Water and Entourage. I can’t live without them and I am so absorbed in each of these things, that I fret when they are not accessible.

Viral marketing is getting harder and harder as the web community grows more and more cynical. Being an elusive spread of a message through the population likened to contagion, Viral Marketing can either hit everyone or no-one at all.