You're scrolling through your social media feed, and you come across a post from one of your favourites. This isn't just any ordinary post; it features an authentic photo or video from someone who has used the product or service, sharing their experience. It could be a glowing review or a humorous and relatable story. Whatever it is, it catches your attention and piques your interest.
Marketing Strategy Blog - Page 9
In today’s digital age, social media has become paramount in developing your marketing strategy, a dynamic yet often overlooked aspect of this being social listening; monitoring social media channels for mentions of your brand, competitors, industry, and any other relevant keywords.
In the world of online marketing in the digital age, Search Engine Optimisation (SEO) plays a critical role in driving organic traffic to a website impacting the success of a business. Search Engine Optimisation (SEO) is the process of advancing a web page to rank higher in the search engine results pages. While there are many factors that contribute to SEO success, one of the most important is producing high-quality content.
User-generated content (UGC) is created by product or service users. This type of content can be found in many forms, including blog posts, reviews, videos, and social media posts. Harnessing the power of user-generated content can be an effective way to create engaging and dynamic website content.
Whether you're a startup or an established business, it's crucial to keep up with the latest marketing trends and adapt to an ever-changing market landscape. With the rise of globalisation and the increasing number of businesses entering the market, competition has become fierce as each business strives to gain a competitive advantage and stay ahead of the curve.
When the 8th of March rolls around each year, women worldwide are celebrated in their workplaces and homes—with cupcakes. As it's now 2023, we think it's time to take a step back and reconsider what today really means and ask women; How would you like to be celebrated?"
In today's digital age, businesses need to constantly find new ways to reach and engage with their target audience. With the rise of podcasting, it has become an increasingly popular medium for businesses to build their brand and connect with their audience. It's clear that businesses should be considering podcasting as a key component of their marketing strategy.
Memes have taken the internet by storm! They’re the fun little images or videos that get shared like wildfire on social media platforms and have become a staple of our online lives. But did you know that they have also become a powerful tool for marketers?
For the past 8 months, I have been going to pilates. It’s something that I never did more than ‘on occasion’ for most part only when I arrived from a long-haul flight from Melbourne to Los Angeles. The hangover from the past few years has slowly disappeared and after the first quarter last year, I started to rethink life.
The world is becoming increasingly interconnected. As a result, businesses are expanding into international markets to take advantage of new opportunities. With the rise of globalisation, companies need to understand the significance of marketing in a global economy. Reaching international markets presents a massive opportunity for businesses to increase their revenue streams and establish a solid global presence.
Delivering exceptional customer experiences is no longer a luxury but a necessity for success. Marketing and customer service teams are two essential functions responsible for engaging with customers and driving business growth. While these two teams may have different objectives and priorities, they share a common goal: to provide the best possible customer experience.
Marketing is a multi-faceted field that requires a diverse range of skills and expertise. While effective marketing is essential to establish and maintain brand recognition, drive customer engagement, and ultimately increase revenue growth, this is only possible with a strong marketing team. A strong marketing team gives a business the resources and expertise necessary to develop and execute comprehensive marketing strategies. It can also facilitate and boost brand recognition, customer engagement, and revenue growth.
Guerrilla marketing is a unique and innovative approach to marketing that is gaining popularity in today's fast-paced and highly competitive business environment. With traditional marketing methods becoming less effective and more costly, businesses are turning to Guerrilla marketing as a cost-effective and flexible alternative to reach their target audience.
In today's digital world, social media has become an integral and indispensable part of our lives. Not only has it completely transformed the way we communicate and interact with each other in our everyday lives, but entirely revolutionized the way businesses operate, opening new avenues for businesses to connect with their target audience. With billions of individuals using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok, it has become one of the most effective ways for businesses to connect with their audience in real-time, boost their online presence, and build a loyal following.
Social media has been a part of our lives for over a decade and it has revolutionised the way we interact, communicate, and consume information.