Marketing Blog

Marketing Blog

Displaying items by tag: challenges

An extraordinary thing happened yesterday. I saw someone through their eyes. Their vulnerability, insecurities, hopes and dreams - and their next move will define them more than they realise.
Published in Mellissah Smith
Thursday, 11 January 2018 01:50

How to build a new life from scratch

The first 30 days of any decision to make major changes in your life always comes with challenges. As habitual creatures, we tend to do the same things day-in, day-out, and that habit is hard to break.

Many of us make new years resolutions, and few follow them. Me included - well, kind of. I usually make one's that are easy to follow, and never add things like; be healthy, drink less, or go to the gym. In short, I rarely set myself up for failure. 
Published in Mellissah Smith
Wednesday, 10 January 2018 08:12

Coping with stress in the workplace

Stress: We’ve all been there, we’ve all experienced it, but what can we do to manage stressful situations within the workplace? The employees that tend to be more productive are happy, healthy and stress free.

While experiencing some stress in the workplace is completely normal, I mean we all have stressful situations whether it be tight deadlines, confusion with a task, dealing with a harsh client/customer, but it’s excessive stress which can interfere with your overall performance, lowering your productivity and negativity impacting on your mental health.
Published in Culture
It's that time of year, when we all start to feel the pinch. What is it that we want to achieve by the years end and what will 2018 look like.

For many of us, we have kicked some goals in 2017, but didn't quite stick to our New Years' Resolutions. If you are constantly on the improve, and wanting to grow as an individual, and in your careers or business, you know that you have to work out what is stopping you from reaching your full potential.
Published in Entrepreneurship
Every day I sit at my computer early in the morning before the team arrives at work, and I think about how I can get the most out of my day. I have a 'to do list' like everyone else, but I always make that secondary to what the overarching goal is for the day that I am about to have.
Published in Entrepreneurship
Monday, 07 July 2014 00:00

16 Lessons I Have Learnt This Year

There have been many lessons I have learned this year; some the easy way and some the hard way.

The past six months have been exhausting. It has tested me in ways that I never imagined possible and at the same time, made me realize a few things about myself that will help shape the person I am moving forward.

I have learned:

Published in Marketing
There is one thing that employees can learn from a Navy Seal that will be life changing - and that is to make your bed every morning to perfection. By completing this task, according to Navy Admiral William H. McRaven, who gave a talk to 8000 graduating students from the University of Texas last month, you would have completed the first task of the day.

I watched the video of his speech that clocked up 1.7 million views in 2 weeks on YouTube a few weeks ago and was inspired.
Published in Marketing
Friday, 21 December 2012 08:14

Brain overload - who else is suffering?

It's the last day of work for the year and I am exhausted. I have had a Christmas party or dinner every night for 2 weeks and on top of that, I have been literally working my arse off. Excuse the language, but I think we are 'friends' now so we can really say it how it really is. Feel free to throw expletives back at your own discretion or fire at me a "watch your language!" precursor.

I digress - but who wouldn't when you have lived on 4 or 5 hours sleep for a week and there is still a 'to do list' sitting beside your computer that is pages long, with big fluro marks on every single entity reminding you that these things are very urgent. 
Let's get straight to the point. There are many challenges that small businesses face when it comes to marketing - and much of it is internal.

Small businesses:

1. Argue, challenge and brainstorm in June and December each year about what they are going to do for marketing in the year ahead. . . and end up doing nothing.
If you are a small business owner, you would have had many occasions where you were ready to tear your hair out. There is so much to think about; finances, staff, customers, your product/service and of course marketing – bringing in the business!