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Marketing Blog tag: 'trust' - Marketing Eye

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Displaying items by tag: trust

Before the days of Instagram, iPhones and the internet, marketing was a one-way interaction. Marketing campaigns and advertisements sold us a story that we bought into. It was simple. If we bought the new L’Oreal conditioner, our hair would be perfect. If we took our children to McDonald’s, we’d all be joyful.
Published in Marketing
Thursday, 06 November 2014 00:00

5 ways to protect your image

shutterstock 186429887

Image is a funny thing. Who we are or what we perceive ourselves to be, may not align with the perception of others. This has been precisely the case with certain ethnic groups this year. Due to circumstances beyond their control, they have been vilified, put upon and generally admonished just for being who they are.


And it seems, at this point, there is no way back. For moderate Muslims, Islamic State is causing an identity catastrophe: their image has been tainted. They are in crisis management.

Published in Marketing
It's an interesting concept. Does your lack of trust hold you back in business? You may ask me "what do you mean by that?"