Tag: influencer marketing

In recent years, influencer marketing has gained remarkable traction. Utilizing influencers to promote products and services has become an essential tool in the arsenal of contemporary marketing execution. However, the rapid growth of this strategy comes with its own set of challenges and potential pitfalls, particularly when influencers fail to align with a brand’s core values and deliver the expected message.

Is bigger always better? Not in influencer marketing.

In recent years, brands have realized the value of micro-influencers—individuals with smaller, niche audiences who bring authenticity and relatability to the table. As 2025 unfolds, these influencers are becoming a cornerstone of effective marketing campaigns. Here’s why micro-influencers are taking the lead and how your business can benefit from their growing influence.

In a world where consumer behavior and technology are constantly shifting, staying ahead in marketing requires adaptability and forward-thinking strategies. HubSpot’s 2025 State of Marketing & Trends Report emphasizes that understanding these trends is essential for effective marketing that resonates with consumers. Here, we’ll explore four leading strategies — AI, personalized marketing, content, and influencer marketing — that are shaping the marketing landscape in 2025.

The beginning of a new financial year is an excellent opportunity for marketers to refresh their strategies, refocus on goals, and implement new tactics that can bolster their organisations' growth. Whether you're a seasoned marketing professional or just starting, these tips will help guide your efforts.

Business and Social Media: 

The ever-changing idea and application of marketing in social media has become as volatile as our attention span today. Social media has become a primary form of advertising any business, regardless of its size or popularity. If one has to be relevant, one has to be on social media.

Brand values of Instagram and Tik Tok have reached new highs of 47.4 billion USD and

Due to the increased popularity of social media, influencer marketing has evolved. Years ago, employing influencers primarily consisted of hiring celebrities in TV ads. Nowadays, the influencer arena spans across all social media platforms varying in followers, size, and brand. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is expected to reach “$24 billion by the end of 2024,” more than tripling since 2019.

Social media platforms are in a constant battle for dominance. Instagram Reels and TikTok have emerged as frontrunners in the race for the hearts and screens of Millennials and Gen Z. Both platforms stand out for their short, engaging video content but differ in audience and user experience. Here's a direct comparison:

TikTok's popularity has experienced a noteworthy surge, especially among younger users, currently counting over 1.92 billion users globally. It's a pretty safe bet that this figure is likely to double in the years to come. TikTok has positioned itself as a platform for engaging content, delivering considerable value for businesses and marketing endeavours, extending beyond personal use. In this guide, we'll steer you in the direction of harnessing TikTok for your business needs and assist you in achieving your marketing goals.

In the fast-changing realm of social media, where trends are becoming increasingly unpredictable, a new term, "planted" influence has surfaced. However, rather than benefiting influencers, it questions the genuineness of some influencers. This concept suggests that some content creators have been carefully positioned, perhaps by platforms, brands, or external forces, to gain rapid popularity, raising questions about the organic nature of their rise to fame. A recent incident involving the rising star Bobbie Althoff has brought this intriguing phenomenon to the forefront, prompting us to delve into the murky waters of influencer marketing.

Generation Z is the most digitally sophisticated generation in history, they are a powerful group who will dictate the consumer environment for decades to come. Understanding and focusing on Gen Z is essential for organisations looking to prosper in the digital era due to their distinct preferences and behaviours. We will examine significant insights, approaches, and practical advice to help you interact and connect with Gen Z, foster brand loyalty, and maximise your marketing initiatives. This guide will provide you with the tools to reach out to Gen Z in a way that resonates with them, whether you're an established brand or a new entrepreneur. This will enable you to increase the number of people who visit your website and expand your business.