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Marketing Blog tag: 'influencer marketing' - Marketing Eye

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Displaying items by tag: influencer marketing

Wednesday, 05 June 2019 10:53

The Rise of the Influencer

The use of influencers in marketing is not new. Celebrities, movie stars, supermodels and athletes have been influencing us through traditional marketing campaigns forever. From pushing beauty products, being brand ambassadors, or simply telling us what bank they use, they have long been an integral part of many brands marketing strategy.

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