The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s essential to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness.
As part of the outsourced marketing department for All Health Choice was to design information leaflets, business cards and brochures to create brand awareness and inform clients of their services. All Health Choice is an innovative health management and monitoring technology system helping patients receive 24/7 services. As part of the marketing and design strategy managed by Marketing Eye, the management and redesign of their website was implemented enabling clients to actively understand and connect with their services.
Cornell Diesel Systems are an advanced diesel fuel injection service, repair, and parts solution provider based in Melbourne. They specialise in high-quality services and innovative technology that is at the forefront of the diesel engine sub-systems industry. The outsourced marketing department spearheaded marketing campaigns through events and produced marketing assets such as brochures and product sheets. To create brand awareness Marketing Eye controlled its public relations and branding for campaign-specific advertising.
When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognise and setting up a visual identity. Below, we have some essential considerations for your logo creation process.
Last week, I was fortunate enough to walk the streets of Amsterdam with one of the Netherlands most famed interior architects, Flip Verbeek. He use to be co-owner of a company called Flow that has designed some of the most amazing interiors in buildings throughout the Netherlands. As we walked the streets, looking at building after building that had been designed by Flow and the talented architects in the team, I was inspired. The passion that this man has for design and visuals that are sustainable and complement the environment in which it inhabits, is contagioius.
So contagious in fact, that on my flight home from Amsterdam, I looked up www.realestate.com.au, found a property and days later, bought it.
The property will be the new home for Marketing Eye in Melbourne. It is located in my favourite street in the city, Greville Street and fits inside my inner-city bubble that I love to live in. While I won't be here so much to enjoy it, it gives me great pride to be able to find a building with the character and potential that the one I have just bought has.