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Marketing Blog tag: 'Australia' - Marketing Eye

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I'm embarassed to say that I have let down my readers because I have been so busy working on innovation and developing the Marketing Eye business, that I haven't had a minute to scratch myself. I don't think that I have ever taken so long to write a marketing blog in the entire history of Marketing Eye, and I've missed it as much as you may have.
Published in Marketing
Friday, 15 September 2017 11:23

Why guerrilla marketing works

We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. 
Published in Marketing
After relaying my 'two days from hell' to a confidante, who had an interesting reply, I realised the reality of my world. 

To put it in context, I replied to a text message with: "Life has to have challenges and your feelings have to be hurt to be alive. I wouldn't change a thing."
For anyone interested in becoming a fashion designer, there is one thing you need to know, and that is "the numbers"
Published in Entrepreneurship
Thursday, 28 April 2016 08:02

The buck stops with entrepreneurs

With so many things happening right now at Marketing Eye and also with my other investments, I find myself being pulled in many different directions. In some ways I just want to do the charity work I am doing, and make a difference to people's lives, but what funds that is my business interests, namely Marketing Eye.
Published in Entrepreneurship
Thursday, 03 March 2016 03:34

What am I doing in Australia?

There are many people before me, and there will be many others after, but I am starting to think to myself, that I do not belong in Australia. The country is too small, and there is not a big enough market to capitalise on the business I have built and newer businesses that I am involved with.
Published in Management
I have a long history watching Malcolm Turnbull. I knew of him from his days as a tech entrepreneur, then later through a friend of mine who was proactive in helping him as part of his greater team of volunteers get into Parliament.

I even flew to Canberra for his Maiden Speech and watched him knowingly that one day he would become Prime Minister of Australia. And he is. Today he is Prime Minister of our amazing country that I am so proud to live in.
Published in Mellissah Smith
A woman whom I know name called another woman that she doesn't really know a "gold digger" to me this week. I was mortified. Not only was she completely wrong, and she knew it, she was acting out against another woman due to her own personal insecurities and trying to influence another. On top of this, the person she name called is a highly successful business woman who is 100 percent self made and never taken a penny from any male. She lives a highly luxurious life on her own dime and everyone knows it.
Published in Mellissah Smith
Somehow we got through the end of financial year in Australia. There's a lot to be done to make sure that everything is in order; every box ticked, every invoice accounted for.

My team made that deadline and for that I am thankful. No late nights, just a lot to be considered. My headspace over the past 2 weeks feels like there is so much in there, that it is impossible to take in any more.

I am in strategy phase. What's next? Where to from here? Who is doing what? What does the next 5 years look like? What does the next 10 years look like? 

Then of course, what about me? What is going to make my life more fulfilling in the next 5 years? Next 10 years?

It was enough to make me burst into tears.
Published in Mellissah Smith
In the past few months, I have had a business that is fairly much smooth sailing. We are adapting to our growth issues and ensuring that we streamline processes and constantly improve what we are doing in every facet of the business.

It's interesting to go through this process and realise that after 10 years, some sort of switch has been turned on, and we are picking and choosing our clients. We can't scale fast enough to cater for our burgeoning growth. Scale for most businesses isn't hard as long as you have the right processes in place. But for us, it is extremely difficult. 
Published in Management
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