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Marketing Blog tag: 'customers' - Marketing Eye

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Displaying items by tag: customers

Thursday, 13 June 2019 07:58

Why customers hate breadcrumbing

Marketing department are renowned for "breadcrumbing" their databases, without even realising it.
Published in Marketing

If you’re reading this right now, you need some help. Let me guess, you’ve heard the term ‘lead generation’ time and time again, but you’re still not exactly sure what it means? Well don’t worry – I’m here to help!

Published in Marketing
Before the days of Instagram, iPhones and the internet, marketing was a one-way interaction. Marketing campaigns and advertisements sold us a story that we bought into. It was simple. If we bought the new L’Oreal conditioner, our hair would be perfect. If we took our children to McDonald’s, we’d all be joyful.
Published in Marketing
I am so caught up in everything to do with technology, I have to be constantly reminded as to why the technology exists - and that is to better serve the people around us. From customers and prospects, to employees and suppliers, our ability to engage, interact and create conversation is imperative to our ability to be more successful.
Published in Marketing
Artificial Intelligence (AI) is more than a buzzword and over the past couple of years, Salesforce, has been embarking on its next play in adding features to build a smarter, more intuitive solution.
Published in Marketing
I met with a friend of mine who is an absolute genius. You know the type, a kindof Bill Gates clone that has peculiar habits but is as smart as they come. What struck me as surprising is that he is an avid reader of cold reading books. Surprising because I would have thought that he would think body language books are a bit beneath his 'genius'. Obviously not.

Actually, he reads cold reading and body language books in the dozens. The other week, he bought a whole host of new body language books and has no doubt already read them from start to finish. Sitting with him for a chat is extraordinary because he is so bright, but also because he is absolutely fascinating with his passion for knowing more about why people do what they do. He likes the idea that he can read people which no doubt has made him a lot of money over time. Important if you are in the business of dealing with people and you need to know what they are thinking to make better decisions yourself.
Thursday, 13 May 2010 13:48

Making payments easy

Just had a meeting with a client who does party plan and after discussions about the issues facing families today particularly in the current economic environment, we ascertained that using a system called www.easyfee.net.au would advantageous to the company.
Published in Management