Marketing Eye Blog

Marketing Eye Blog

Tag: engagement

It’s been a tough two years working from home and creating marketing strategies that would absolutely kill it amidst a global pandemic. But now as the situation eases (we’re hoping), us marketers are setting benchmarks for the new year, including goals that make sure our email marketing strategies offer our audiences just what they need, while creating the right ROI for our clients.

Published in Marketing

There are misconceptions that email marketing is an outdated and ineffective form of advertising against the advancements of modern technology. Email marketing is in fact far from dead. Statistics evince that 90% of adults and 74% of teenagers regularly check their emails.  Although email is evidently not the most up-to-date form of marketing, it is still regularly used by consumers and thus should be utilized correctly in your companies marketing campaign. It is ‘one of the most popular, cost effective and highest performing marketing channels currently available’. That is why it is integral that your marketing team perfects your email marketing strategy.

There is extreme importance in the very first email marketing campaign you run. First impressions are everything, and your marketing team should ensure that the imprint of your company left in the consumers mind is positive. From the first email marketing campaign you organize you are creating your first client list, forming relationships with whom are regarded as your loyal customers. The format and information in this campaign will also leave a long-lasting impression pertaining to your brand identity in the consumers mind. There are many advantages of email marketing, however your company will only be able to benefit from these if this form of advertising is executed correctly the first time. There is no coming back from incorrect greetings or unappealing email designs. Those kinds of mistakes remain engrained in a customer’s memory. 

Published in Marketing

Brand consistency refers to the delivery of company messaging through time that is consistent with the brand's identity, values, and strategy. Every company should seek to be instantly recognised by its target market. It not only aids in the formation of a strong link between your key messages, values, and your brand's visual features, but it also distinguishes your brand from the competitors.  

Read on further to learn about 5 Reasons Why Consistent Branding is Essential for Professional Services Firms.

Published in Marketing
Thursday, 24 September 2020

10 Ways To Improve SEO

Remember Search Engine Optimising (SEO) ​ is a long-term game. To improve your site's ranking (SEO) we’ve made a list ‘10 Ways to Improve SEO’. Follow these suggestions and watch your website rise the ranks to the top of search-engine results.

Published in Marketing
Thursday, 09 July 2020

Measuring Your Brand Awareness

The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s essential to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness. 

Published in Marketing

The most significant blind spot that companies have to deal with is understanding what their customer's journey is. What is it like to purchase your business? Understanding your customer's journey is a crucial part of improving the overall customer experience. Without this insight, you will never know the obstacles or challenges that your customers might be facing in their decision to make a purchase. You need to deeply understand what it is about your brand that attracts customers, and what could potentially turn them away. Essentially, you need to walk in their shoes. Below, we have five steps to consider when creating a customer journey map.

 

Published in Marketing

Are you having trouble converting your leads? It might be because you don’t have a lead nurturing process in place. Establishing strong lead nurturing tactics is crucial to growing your business. Without these processes, there is nothing to impact or influence the customer’s decision to make a purchase. To truly nurture leads, you need to provide relevant information at multiple points throughout the beginning of their relationship with your business. Below, we have 4 tactics to effectively nurture your leads.

Published in Marketing
Wednesday, 20 May 2020

The Evolution of B2B Marketing

The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated interest in that product. So, they would go and purchase that product based on the information they were given. Now, people have access to all the information that they could ever need, so the buying journey has changed. It’s less of a linear journey and more of a collection of moments that will influence the purchase of a product. Because of this, marketing must evolve. Below are four great strategies that your B2B marketing team should embrace in their marketing strategies.

Published in Marketing

The harmful effects of COVID-19 have become much more than physical. Everything is changing for businesses because of lockdowns, event cancellations, and the prescribed social distancing to prevent any further spread of the virus. While this is an unprecedented turn of events, it’s not the end of everything for small to medium-sized businesses. It’s more important than ever for companies to put their best foot forward. But with all of the obstacles and challenges that businesses are facing now, what can they do to stay afloat? The best way to keep your business alive in times like this is a strong and comprehensive content marketing strategy.

Published in Marketing

Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.

Published in Marketing
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