The world is ever-evolving. Humans are no longer at the place we used to be five years ago. And marketers must hop on that train toward the unknown future. Every day, there is a new device, new technology, or new social media platform coming to shape. But does that mean modern marketing is turning fully digital? The answer is no. No matter how advanced we are with our tech, there is always a place for the non-digital world.
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In today's digital age, social media has become integral to our daily lives. It offers a vast and diverse landscape for individuals and businesses to connect, engage, and share content with their target audience. With a myriad of social media platforms available, each catering to unique demographics and content types, navigating this ever-evolving ecosystem can be daunting. To help you make the most impact, we present a comprehensive guide to the top social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, along with best practices and target audience insights.
The app formerly known as Twitter, now called "X", is undergoing a rebranding and transformation. The goal of this shift, led by CEO Linda Yaccarino and Elon Musk, who purchased Twitter in 2022 for $44 billion, is to turn Twitter into a super-app, similar to China's WeChat. The app aims to become an all-encompassing platform that offers various services and features beyond traditional social media functions.
In a bold move, Twitter, the iconic social media platform, has officially rebranded to "X" after its owner, tech entrepreneur Elon Musk, decided to change its well-known bird logo. The transformation from the famous bird to an "X" marks a significant shift since Musk's takeover of the platform.
You spend days and months carving out the perfect marketing plan for your business. It has a clear key message. It targets the correct audience. It has brilliant events for each phase. But it does not work. Why? What did you miss? Before hopping onto another campaign to fix the situation, try looking into something called: storytelling.
In the dynamic world of marketing, one timeless and powerful tool has stood the test of time: Storytelling. The art of weaving captivating narratives holds the potential to create deep emotional connections with audiences and leave a lasting impact on their minds. Explore the science behind storytelling in marketing, learn how to craft your own brand story, learn the different elements you need and how to leverage your brand’s story. Discover multiple actionable tips on how businesses can craft compelling brand narratives to engage their audience on a profound level.
Generation Z is the most digitally sophisticated generation in history, they are a powerful group who will dictate the consumer environment for decades to come. Understanding and focusing on Gen Z is essential for organisations looking to prosper in the digital era due to their distinct preferences and behaviours. We will examine significant insights, approaches, and practical advice to help you interact and connect with Gen Z, foster brand loyalty, and maximise your marketing initiatives. This guide will provide you with the tools to reach out to Gen Z in a way that resonates with them, whether you're an established brand or a new entrepreneur. This will enable you to increase the number of people who visit your website and expand your business.
The digital era has revolutionised the way we connect, communicate, and consume information. Social media platforms, once hailed as the pinnacle of connectivity, are now witnessing a noticeable shift in millennial behaviour. With a keen focus on privacy, mental health, and personal growth, millennials are consciously reducing their usage of social media platforms.
Effective branding plays a pivotal role in establishing market leadership and communicating a company's value proposition especially in the transportation sector where customers see the brand in shipping yards and on the road. Melbourne Container Transport, under Jodie Lightowler stewardship, after years of limited branding investment, she recognised the need to recalibrate its marketing and branding strategies.
The newest release garnering everyone's attention has more of an unexpected twist than initially expected. Threads provides users with a platform, not dissimilar to Twitter, to post short-form text, images and videos to their accounts. It also creates the unique opportunity for users to produce groups and communities interested in similar niche topics. As its competitor Twitter continues to release unpopular changes to the platform, users may expect to witness the downfall of the widely popular platform.
In the world of social media, new platforms constantly emerge, aiming to capture the attention of dissatisfied users and revolutionise the way we connect and share. One such platform making waves is Threads, the latest launch by Meta, the company behind Instagram, Facebook, and WhatsApp. As 10 million users join Threads within its first seven hours, this article delves into what Threads is, its connection to Instagram, and its potential as a solution for dissatisfied Twitter users.
With the emergence of new social media platform Threads, B2B brands are scrambling to connect with their target audience and see if this new platform has the ability to take over from Twitter. To make the most of this platform, it's essential for B2B marketers to develop effective marketing strategies that maximise visibility, engagement and build brand awareness. While their 30 million new accounts are impressive for any startup, the reality is that it can have the same fate as other social media platforms like Clubhouse dying out before getting the momentum of longevity. There is a lot of fatigue with social media especially with platforms that copy others. Even so, you can follow @marketingeye with this handle on Threads. Here are the top 10 marketing ideas for B2B brands to successfully utilise Threads and integrate as part of your social media marketing program.
Having been involved in hundreds of SAP Partner marketing strategies over the past few decades, there are many lessons that a marketer learns in how to develop effective marketing strategies.
Customer Acquisition Cost (CAC) is a critical metric for marketing managers, providing insights into the effectiveness and efficiency of their customer acquisition strategies. However, traditional CAC calculations often rely on assumptions that may not fully capture the complexities of modern marketing. In this article, we explore new approaches to CAC calculations, debunk common assumptions and highlight essential tools that can enhance accuracy and inform strategic decision making.
Time is of the essence as a marketing manager. However, the ever increasing demands of the digital age can often leave you feeling overwhelmed and stretched thin. The good news is that artificial intelligence (AI) is revolutionising the marketing landscape, offering powerful tools that can streamline processes and give you back valuable time. In this article, we will explore how AI can help you reclaim up to 50% of your time, showcasing top AI tools such as Robotic Marketer, ChatGPT and others that are reshaping the way marketing managers work.