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Marketing Blog tag: 'revenue' - Marketing Eye

Saturday, 25 January 2020 05:48

Generate More Revenue with Diverse Content

One of the best ways to reach your audience is by using every available resource. Content diversification is all about stretching the boundaries of your creativity. The biggest opportunities that content diversification gives you is the chance to reach more people and generate more revenue. Refuse the temptation to stick to one platform and connect with your audience on all the platforms they use. Give your customers the choice of how they can engage with your brand, and they’ll be more likely to engage regularly. Below, we’ve got a few points to consider when diversifying your content. 

Published in Marketing
It's dawned on me that old-fashion marketing managers are becoming increasingly unsettled in their high chairs with the massive transformation that has occured over the past 5 years in responsibilities.

I use to say, "marketing provides the forum for sales to occur". And that still rings true today, but what needs to be added to the bow is "marketing is responsible for revenue derived from inside sales platforms and anything digital or content driven".
Published in Marketing
Wednesday, 14 April 2010 14:59

IT firms hang on in wake of GFC

New-Andrew-Thomas_small

The IT industry is buying less hardware, says Andrew Thomas

It’s been a year of mixed fortunes for IT businesses.