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Marketing Blog tag: 'revenue' - Marketing Eye

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It's dawned on me that old-fashion marketing managers are becoming increasingly unsettled in their high chairs with the massive transformation that has occured over the past 5 years in responsibilities.

I use to say, "marketing provides the forum for sales to occur". And that still rings true today, but what needs to be added to the bow is "marketing is responsible for revenue derived from inside sales platforms and anything digital or content driven".
Published in Marketing
Wednesday, 14 April 2010 14:59

IT firms hang on in wake of GFC

New-Andrew-Thomas_small

The IT industry is buying less hardware, says Andrew Thomas

It’s been a year of mixed fortunes for IT businesses.