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Marketing Blog tag: 'online marketing' - Marketing Eye

Displaying items by tag: online marketing

Data has played a vital role in turning marketing from an art into a science and now there’s more than ever. It can be difficult to know what statistics you should be paying attention to and how to use them. So how do you know your website is performing? What can you do to improve it? Here is Marketing Eye’s quick guide to Google Analytics statistics and how to use them to improve your online marketing. 

The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.


Published in Marketing
Wednesday, 04 December 2013 02:15

What is the latest online?

It's Christmas time and without realising it, I have almost run out of time to buy gifts for my loved ones. 

One of my team members in Sydney said that they had bought some things from Little Sale Birdy, a website designed to find all the sales for brand items online and provide one single marketplace where you get the best deal possible.  After visiting the site, I was mesmerized by the quality options that the website has and quickly purchased a pair of shoes. 

I then went off and started searching for different brand items for my nieces and nephews and was surprised that other sites had the same items at a much higher price. I like Little Sale Birdy because it stops me from wasting time looking up different websites to find the same thing, just at different prices. Instead, they give me access to all the sales online at once - saving time and money.

The name Little Sale Birdy is kind of cute. It's less corporate and feels a bit cheeky and more personal than the other brands online. 

With many shoppers experiencing "checkout anxiety" with more than $1.79 trillion dollars worth of goods abandoned by shoppers online this year, its reassuring to know that if you go to Little Sale Birdy you will always get the best price because they actually bring together all the sale sites, providing the customer with full access to all sales in one market place without the worry that you may be ripped off or you have to fill in your details more than once.

influencing influncers

In Malcolm Gladwell's book The Tipping Point, he popularised the theory of The Two-Step Flow of Communication (Lazarsfeld & Katz, 1955)1 by explaining how innovation and information is spread in a two-step flow, from mass media to influencers - and then onto the masses via the influencers. Gladwell renamed this theory ‘The Law of The Few’ and colourfully reworded it as, "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts (the ability to influence others)".2 If you can overlook the blatant plagiarism, Gladwell must be congratulated for bringing the principles of the original theory back into the mainstream almost 50 years after its original publication, at a time when understanding influencers is more important than ever (if you're in marketing or politics).

Published in Guest Blog

how to really connect with your customers


As business owners and managers in an ever evolving world, our jobs become more challenging every day – every hour – to cut through clutter and make consumers notice our message.


How many times do we find ourselves repeating what we say to co-workers to get a message across?  For most of us, this isn’t a reflection of how we’re gauged as professionals or individuals but 95% attributable to the ‘151 rule’.


They say a person needs to hear new information at least three times before it registers into his/her mind for immediate recollection.  This has been taught over and over again to us and you can test it by saying aloud a new name you come across three times consciously.


When you target a market with a specific message the same rule applies, all except your target isn’t one person and those three times won’t cut it.  It’s all about repetition.  You have no control over which people are listening at what time of the day - so the logical bet is to be accessible and available 24/7/365.

Successfully revitalising a brand is every marketer’s dream but is no easy task, requiring persistence and hard work. Changing customer perceptions and providing clarity of the brand’s values is difficult, especially when it comes to transforming the target public’s entrenched mindset.

Marketing Eye wanted to change the way consumers perceived American Property Partners (APP). Was the APP brand clearly projecting the message it wanted to put forward to the general public? It is essential for portfolio managers to present themselves as reliable. After all, customers must trust them with their investments.
Published in Website Development
Sunday, 17 June 2012 14:05

When online shopping should be offline

Before meeting a girlfriend for coffee today, I popped into a Bookstore to see if they had the book Sweet Revenge by Tom Bower - The Intimate Life of Simon Cowell.
People often ask me why I write a blog when I am so busy that I struggle to find enough hours in the day. The answer isn't EGO - yes, I do love that so many people read my blog, but most of whom do, I have never met and probably will never have the opportunity to.

It's not because I am bored or I think that I am an exceptional writer - because I have never had a bored moment in my life (it's my dream to be bored one day) and as for the writing, I only write well when I put effort in, and this blog is more a rambling of my thoughts, rather than something that I have placed alot of emphasis on.

The ONE reason I write this blog is to CONNECT with my target audience and to communicate with other marketers who have interesting ideas on marketing or who have a point of view.
Thursday, 15 April 2010 14:55

I knew you when…

Ms-and-nic-300x20215 years ago… big hair, ghastly makeup and daggy clothes. Here I am with one of my best friends, Nicole, in Cairns, North Queensland on a girls weekend away. 

At the time, I worked in marketing for a large retailer and Nicole worked for News Limited. We lived together and like most girls that age, we spent night after night talking about how one day we would do this and one day we would do that. We both had big dreams and were prepared to put in the hard yards to achieve them.
Published in Mellissah Smith
Tuesday, 04 August 2009 10:16

Getting your database right

Whether due to lack of knowledge, time, budget or planning, many companies fall short of the mark when it comes to targeting the right audience.

It is essential that business owners, marketers or the person driving a direct marketing campaign know exactly how to define, segment and target prospects in order to maximise ROI.

Today, many businesses realise the importance of segmentation – the process of subdividing customers and prospects according to common attributes and characteristics relevant to a product or service.

Published in Management
Wednesday, 23 September 2009 11:56

Who is an Effen Great Bloke?

In the past 4 months, I have learnt alot about beer. Too much, some would say.

Published in Marketing
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