Tag: market research

Expanding into the US market can be an exciting and transformative journey for Australian technology companies. After all, the United States offers a vast and dynamic market with immense growth opportunities. However, entering a new market can also present challenges and complexities that require careful consideration and strategic planning. For example, cultural differences and consumer preferences may vary significantly from the company's home market, demanding localised marketing approaches.

The world is becoming increasingly interconnected. As a result, businesses are expanding into international markets to take advantage of new opportunities. With the rise of globalisation, companies need to understand the significance of marketing in a global economy. Reaching international markets presents a massive opportunity for businesses to increase their revenue streams and establish a solid global presence. 

The past few years has seen us as marketeers witness the tip of a technological iceberg. 

In a world where the word ‘Facebook’ is now as internationally recognised as the ‘Coca-Cola’ and ‘OK’ of yesteryear, we can conclude that social media and with it, social media campaigns, are the order of the day.  Businesses won’t maximise business without an effective social media presence - it is essential to play in today’s extremely competitive business environment and create long-lasting communications to build brand image and trust.

It’s true. If your business is failing and people don’t know who you are, what you do and how you do it – then you have no-one to blame but yourself.