Marketing Blog tag: 'market research' - Marketing Eye

Wednesday, 20 March 2013 08:52

How Social Media Campaigning = ROI

Wina Slice of Thailand - Social Media Campaigning

The past few years has seen us as marketeers witness the tip of a technological iceberg. 

In a world where the word ‘Facebook’ is now as internationally recognised as the ‘Coca-Cola’ and ‘OK’ of yesteryear, we can conclude that social media and with it, social media campaigns, are the order of the day.  Businesses won’t maximise business without an effective social media presence - it is essential to play in today’s extremely competitive business environment and create long-lasting communications to build brand image and trust.

Thursday, 18 November 2010 11:17

You have no-one to blame but yourself

It’s true. If your business is failing and people don’t know who you are, what you do and how you do it – then you have no-one to blame but yourself.