Tag: creativity

Public relations (PR), at its core, is applied communications. It is much more than accounting, legal, management consulting, and financial planning firms - it is arguably the most important facet for any professional services firm.

Reputation is essential to acquiring customers. This is particularly important as professional services uphold a common identity and are regulated by tradition and a code of ethics. Therefore, from a customer’s perspective, the customer value is in the form of the benefits they receive relative to the costs they give up. What happens when the service is unable to meet customer expectations? This can bring implications for a firm’s reputation if clients feel they no longer want to seek your services.

Professional services firms are quite reliant on ‘human talent’; it is what allows them to increase loyalty and therefore, retention. However, incorporating public relations into your firm will retain your clients and improve profitability.

What can public relations do for your firm? Here are 5 ways: 

It is no question that the complexity of today’s marketplace requires innovation. No more can we rely on the same ideas that have given us success in the past. Research suggests that 80% of people believe harnessing creativity would generate economic growth; while only 25% of those feel they are actually living up to their creative potential.

It's a strange phenomena to think that we have two sides of our brain that decipher information in two inherently different ways.

The left side is logical, analytical and objective, whereas the right side is intuitive, thoughtful and subjective. With the latter being the one credited to creativity; some of us are fortunate enough to play in a creative field where idea generation, designs and looking to the future are all part of the parcel.