While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed?
With these factors in mind, Marketing Eye undertook the challenge to create three very unique website rebuilds.
Not too indifferent to when Expedia launched onto the marketplace, Michael wanted a transparent platform - where people could move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.
But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.
It's Christmas time and without realising it, I have almost run out of time to buy gifts for my loved ones.
One of my team members in Sydney said that they had bought some things from Little Sale Birdy, a website designed to find all the sales for brand items online and provide one single marketplace where you get the best deal possible. After visiting the site, I was mesmerized by the quality options that the website has and quickly purchased a pair of shoes.
I then went off and started searching for different brand items for my nieces and nephews and was surprised that other sites had the same items at a much higher price. I like Little Sale Birdy because it stops me from wasting time looking up different websites to find the same thing, just at different prices. Instead, they give me access to all the sales online at once - saving time and money.
The name Little Sale Birdy is kind of cute. It's less corporate and feels a bit cheeky and more personal than the other brands online.
With many shoppers experiencing "checkout anxiety" with more than $1.79 trillion dollars worth of goods abandoned by shoppers online this year, its reassuring to know that if you go to Little Sale Birdy you will always get the best price because they actually bring together all the sale sites, providing the customer with full access to all sales in one market place without the worry that you may be ripped off or you have to fill in your details more than once.
Your bounce rate may come second in your book to other metrics such as number of visits or page views on your website, but it is something that many small businesses can leverage if they put it to the forefront.
After checking the Marketing Eye google analytics account yesterday, as I do every day, I paid special attention to how the website bounce rate was going. I had just been to a number of my client's google analytics accounts and noticed that theirs ranged from 35 percent to 80 percent - depending on whether they allow Marketing Eye to do their SEO and invest in creating content to drive connections.
For those who are uncertain what a bounce rate is, it simply is a record of the "bounce" that occurs when a visitor goes to your website, reads a page or looks at a page, then leaves your website. A "bounce rate" is the percentage of total visitors that come to your website that then bounce off of it.
Theoretically, the lower your website's bounce rate, the better your conversion rate, or at least the higher the potential conversions, because more of the people who visit your website like what they see, and click around on your content.
According to Weidert Group, 'a good bounce rate would be anything under 50-60 percent. A large factor influencing bounce rate is what kind of page you're looking at and what the content is on that page. If a page links to other pages, say, products you make or services , then a bounce rate of above 60 percent wouldn't be out of the norm.'
Quite a smart man, he was fascinating in so many ways; his knowledge of the world, people, psychology, business and his story on how he had grown up and started doing what he does today. I would imagine him to be a highly successful businessman who commands the attention of everyone in the room.
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