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Marketing Blog tag: 'Website' - Marketing Eye

Wednesday, 30 September 2020 09:14

Six Tips for Getting Backlinks

For most search engines, backlinks are the ultimate ranking factor. Traffic to your site is directly related to the quality of the backlinks your website has. Ultimately the greater number of authoritative websites that link to you, the better rankings and traffic you’ll get. It’s always important to remember the power of Google rankings. When you surf the web, Google analyses your websites backlinks to understand how your pages are connected to one another and in what way.

Needless to say there are a multitude of ranking factors to consider but backlinks represent the most important metric for search engine optimisation (SEO). While quality backlinks are sometimes hard to get, we have gathered together six clever tips to help you earn backlinks.

1.     Build a solid internal linking structure

While internal links won’t necessarily give you a considerable SEO boost, they will increase the overall usability of your website. Building a solid internal linking structure is just like any other technique but don’t abuse it and create an excessive number of internal links/pages. Adding unnecessary links/ pages will only complicate the user and make your website look suspicious.

2.     Replicate your competitors

Replicating competitor’s backlinks is one of the smartest ways to find new link building opportunities and improve SEO. Aim to analyse your primary competitors which are usually ranking in the top five positions for your main keywords. Often when competitors are ranking above you, it means they have a better link profile and higher quality backlinks. Remember you should only replicate the links that have a good authority. Compiling a list of your competitor’s backlinks and then replicating their best ones is one of the easiest ways to get backlinks.

3.     Guest Blogging

Despite what some may believe, guest blogging has been around long before Google started using backlinks as a ranking factor. Ultimately guest blogging provides one of the best ways to make yourself heard online. With guest blogging, you can tap into pre-established audiences and interact with people from your niche. Not only can you build quality backlinks, it’s a great technique for driving traffic and building more followers on social media. However, if you’re going to guest post it needs to be high-quality.

4.     Build backlinks with infographics

Not only are infographics perfect for building backlinks, they also drive traffic from social media as they are highly shareable. Infographics provide popular link building methods which you can submit to popular infographic directories. In order to push your infographics even further, you can use social media such as Twitter, to find people that have shared related infographics in the past. Reaching out to others and asking for their feedback has the added benefit that they may share your infographics on social media while adding links to them.

5.     Promote your best content everywhere

No matter how great your content is, it won’t get backlinks if no one knows it exists. You have to proactively search for people that are interested in linking to your content and sharing it on social media. Influencer research tools are a great way to find people who are willing to share your content. Remember the more bloggers you talk and engage with, there is a higher chance of getting your content shared. As you build more quality backlinks and develop stronger relationships with well-known bloggers, getting others to share and link to your content will become much easier.

6.     Broken link building

A less common approach to building backlinks is the broken link building technique. This involves finding 404 errors on others' websites and letting them know about it. Essentially, you’re doing other websites or bloggers a favour by letting them know and potentially they may return the favour by linking to your website.

While the whole process of getting backlinks might seem time consuming, in the long run it’s well worth it. You can build backlinks to your website by following the tips in our blog and be sure to remember only build quality backlinks.

Published in Marketing
Wednesday, 12 August 2020 18:49

Pietra Gallery - Natural Stone

Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia. 

With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.

The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website. 

Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding. 

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Published in Portfolio
Glen Eira City Councils extension of its marketing and website development grants will help catapult small businesses trying to reinvent themselves and survive in the current market. The market has changed forever and how businesses adapt will define their future and marketing is at the core.

LionHouse is a consultancy service that provides tailored solutions to RTOs (Registered Training Organisation) across Australia. By providing a range of RTO consulting services and outsourcing solutions, LionHouse is improving industry standards and giving confidence to RTOs to operate. LionHouse aims to support an ethical and sustainable VET sector and help it flourish.

LionHouse approached Marketing Eye to help develop their website along with marketing collateral to highlight their expertise in providing a range of RTO consulting services. The marketing consultancy firm’s strategy helped LionHouse create greater brand awareness within the industry. Marketing Eye developed a benchmarking report alongside business cards which helped clients gain greater understanding of the company’s services. As part of website development, we highlighted the LionHouse’s key services which allows clients to easily identify the specific services they need. 

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Published in Portfolio
Friday, 17 July 2020 16:38

LaManna Direct - Retail

LaManna Supermarket prides itself on providing its customers with old fashioned customer service as it comes from the heart and not from a manual. LaManna is Australia’s largest 100% Australian grown fruit & vegetable market, offering meat, deli, seafood, bakery, patisserie and groceries. Committed to bringing the finest fresh produce to the people of Melbourne LaManna Direct offers a trusted online ordering service to save you the frustrations associated with shopping in store. 

Marketing Eye was engaged by LaManna Direct to design and develop their new website. The website provided LaManna a successful digital presence with customers able to shop their products online and have them delivered directly to their home. The website helped to further generate brand awareness and develop LaManna as a strong leader in the industry. Furthermore, Marketing Eye developed information brochures enabling better brand awareness and understanding of the company’s services.


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Published in Portfolio
Friday, 17 July 2020 11:20

JESI - Technology

JESI is a trusted Australian software provider whose solutions tackle the issues created by a remote and geographically dispersed workforce. The Global Health Crisis in 2020 took this to another level when workers across Australia and the globe were forced to operate remotely from home. This tasked organisations with a new level of logistical difficulty, not only in assuring the safety of these employees working from home, but also in checking in and assessing the wellbeing of these people as well. 

JESI’s software solutions responded quickly to the changes in global working arrangements. JESI’s technology allows for non-invasive and momentary responses to enhance communication between the different levels of a business. 

JESI engaged Marketing Eye to leverage their world-leading technology and take their brand and its communications to the next level. With uncertainty in their future marketing, JESI and Marketing Eye first worked together to develop a marketing strategy of an industry-leading standard. This document would become the roadmap to the successful development and execution of an integrated marketing campaign, which would see JESI increase its brand perception. 

With a proven product already on hand, the challenge for JESI was to get their message out there for more to hear. And with an insightful approach to marketing, that’s exactly what they did. Considered execution of public relations saw the company featured across an impressive variety of media platforms, which heightened both JESI’s brand awareness and brand perception. An eye for detail, engaging content marketing and responsive branding has led to JESI’s continued success and effective communication in their target market.

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Published in Portfolio
Friday, 17 July 2020 10:48

Your Business Momentum - Technology

Your Business Momentum is an advisory and consultancy firm providing tailored business solutions to help businesses improve their performance. Beyond just recommendations, Your Business Momentum utilises strategic business coaches to help businesses identify their strategy for growth and develop tailored solutions to implement it from within. 

Marketing Eye worked with Your Business Momentum to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to elevate the company’s brand identity and client understanding of available services. In addition we helped to deliver a print strategy that included informative business cards and banners to enhance the brands competitive advantage and provide Your Business Momentum with informative collateral at tradeshows.


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Published in Portfolio
Friday, 17 July 2020 10:42

Infoactiv - Technology - eWaste

Infoactiv is a tailored end-to-end eWaste management solution organisation that provides free e-Waste pick-up and recycling services for a variety of organisations. Infoactiv’s scope of business is built around providing value added solutions to organisations that deliver significant financial, brand and environmental benefits.

Marketing Eye worked with Infoactiv to produce a collection of whitepapers aimed at educating readers on sustainable waste management and the methodology Infoactiv adopts. Addiionally, we worked to develop and design a full range of marketing collateral. Redesigning the website worked to strengthen the organisation's brand identity. Furthermore, we helped to deliver a print strategy that included informative business cards and magazines to enhance the brands competitive advantage and provide key information in regards to sustainable waste management practices.


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Published in Portfolio
Friday, 17 July 2020 10:36

Homestone - Building Supplies - Stone

Homestone is a leading importer, retailer and wholesaler of high quality natural stone products. Specialising in the supply of the highest quality materials and products sourced from Australia and the world, Homestones clients include developers, architects, interior designers, pool builders and the public.

Marketing Eye was engaged by Homestone to design and develop their new website. This website provided Homestone a successful digital presence in which customers are able to view their products and services online. The website helped to further generate brand awareness and develop themselves as a strong leader in the industry. Furthermore, we developed business cards to increase buyer acquisition.


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Published in Portfolio

Nudge Accounting provides offers online accounting packages as an affordable end-to-end solution for small businesses and start-ups. Based in Pyrmont NSW, Nudge Accounting’s team of Chartered Accountants ensure your finances are managed efficiently with efficient online systems, cloud storage and a dedicated client success manager. Nudge also offers business improvement process reviews, taxation services and KPI management to make sure that their clients’ businesses stay on track.

Marketing Eye has been working as an outsourced marketing agency for Nudge Accounting. Marketing Eye helped to develop a marketing strategy for the potential small business and the start-up market that Nudge Accounting could be exposed to, whilst also improving their website and generating more attention towards their social media channels.

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Published in Portfolio
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