Marketing Blog

Marketing Blog

Imagine my surprise when I landed back in Australia, only to be picked up by one of my team members who was so excited about showing me what he and the rest of the team had achieved while I was gone.

They had done things, without any request from management, to take the business to the next level. 
Published in Marketing
Thursday, 10 May 2018 05:02

Elysian Energy

From a new corporate identity in the form of a logo to executing the new brand on all marketing platforms, Marketing Eye is very proud of the work that has been completed for Elysian Energy. We have developed a new website, marketing collateral and lead generation campaigns. Check out their website and marketing online and you too will be impressed!
Published in Portfolio
Thursday, 10 May 2018 05:02

Claremont

Marketing Eye was engaged by Claremont Financial Planning to develop a new website, re-brand the company and develop marketing collateral, stationary, sales decks, and a number of other areas that ensure that the brand is promoted and awareness is generated.
Published in Portfolio
Wednesday, 09 May 2018 04:53

Waxed

Waxed is a highly successful waxing and eyelash company in Melbourne. With more than 6 retail stores, the company employed Marketing Eye Melbourne to ensure that new customers are coming into their stores and helping the business grow its clientele. To that end, Marketing Eye has developed a new website that will be launched in July 2018, and regular direct mail campaigns, EDM's and social media calendars.
Published in Portfolio
Tuesday, 08 May 2018 04:53

Robotic Marketer

Marketing Eye was engaged by Robotic Marketer to name the company, develop a brand, develop a website and marketing collateral including investor decks and sales decks. The name was developed by the founder of Marketing Eye Mellissah Smith, and the brand developed by a highly talented intern. The website was designed and developed in-house and all communications, stationary and investor decks are done by the creative and copywriting teams at Marketing Eye Melbourne.
Published in Portfolio
Sunday, 06 May 2018 04:53

MTI

Marketing Eye has been working with MTI extensively on everything from branding and website development through to marketing material, sales decks, advertising, public relations and communications as their outsourced marketing department. Recently sold, MTI is a highly successful international business with offices around the world.
Published in Portfolio
If Google is creating havoc with your inbound leads to your website, you are not alone. In the 30 years that search engines have existed, power plays by Google and Bing have been affecting the online searchability of keywords making SEO more chalenging than ever before.
Published in Website Development
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

The difference is from start to finish
Published in Marketing
Tuesday, 12 May 2015 09:53

How to master your marketing strategy

It's that time of year again where marketing managers are frantically working out how to best spend their marketing budget for 2015/16. There is a lot of fine tuning to be done given the changes in marketing technologies, applications and an ever changing consumer behavioural pattern.

Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed? 
Published in Marketing
Website design requires certain considerations. These include aesthetic, functionality, audience engagement, content interactivity and responsiveness. Then of course there must be a clear call to action.

With these factors in mind, Marketing Eye undertook the challenge to create three very unique website rebuilds.
Published in Marketing
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