Marketing Eye Blog

Marketing Eye Blog

Tag: Website

Tuesday, 05 April 2022

ViewDS

With a reputation for security, reliability, scalability and exemplary support in over 20 countries, ViewDS is an Identity Solutions company with innovative identity software such as cloud identity management solutions, systems integrators, data synchronisation and more.

ViewDS identified a need to improve the company’s ability to communicate values, generate sales leads and showcase the range of solutions, products and resources they provide to clients. ViewDS reached out to our team at Marketing Eye to build brand awareness, generate leads amongst clients and keep current users informed and interested in their products and services. Through a marketing workshop, the company’s marketing strategy was formed in line with its sales and marketing goals for the next 12 months. The marketing strategy was then implemented as part of Marketing Eye’s outsourced marketing department services which included the development of marketing collateral in line with ViewDS’ style guide (brochures, flyers and business cards), email marketing campaigns, case studies, website development and white papers.

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Published in Portfolio

With so many businesses having opted to move their operations online, it is unsurprising to see that the online market has experienced a bit of a boom. The events of the pandemic might have ushered the change but in many ways, it seemed like it was something that was going to happen eventually anyway. Here's why.

Published in Guest Blog

Brands that fail to recognise and emphasize what differentiates themselves from their competitors have failed in one of the fundamental aspects of marketing.

One of the key strategies to ensure that customers have an incentive to choose your brand over your competitors can be through the implementation of a unique value proposition (UVP). A unique value proposition helps to determine how your customers perceive the potential benefits your business can provide, from its products or services. Furthermore, a UVP illustrates how this addresses their needs and can provide solutions to problems in a way that cannot be replicated by any other product or service on the market.

By effectively adopting a UVP into your business, you can differentiate your offering from the rest of the competition. Providing current and potential customers, a greater reason as to why they should choose to engage with your specific business.

Published in Marketing

With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales.

Published in Marketing

As a professional services firm, customer experience is in part about relationships and how well a marketing consultant listens to the customer’s needs, deciphers it, and executes on providing a solution to a problem.

Competition is rife for all businesses especially due to the impact of COVID. With an increasing number of people unemployed, the marketing profession has especially been affected by lay-offs and changing working conditions.

Published in Marketing
Thursday, 08 October 2020

Standard Access | Building Services

Standard Access Australia are industry experts in vertical access and hoisting solutions with a reputation for full-service provision. The company has a thirty-year strong history along with extensive training and hands-on experience across the renewables sector and permanent BMU installations and are able to provide complete engineered solutions.

Marketing Eye was able to provide outsourced marketing services to Standard Access Australia by conducting a branding workshop and designing a SEO-optimised website for the business, along with the creation of signage, brochures and other marketing collateral.

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Wednesday, 30 September 2020

Six Tips for Getting Backlinks

For most search engines, backlinks are the ultimate ranking factor. Traffic to your site is directly related to the quality of the backlinks your website has. Ultimately the greater number of authoritative websites that link to you, the better rankings and traffic you’ll get. It’s always important to remember the power of Google rankings. When you surf the web, Google analyses your websites backlinks to understand how your pages are connected to one another and in what way.

Published in Marketing
Wednesday, 12 August 2020

Pietra Gallery - Natural Stone

Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia. With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.

The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website. Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding. 

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Glen Eira City Councils extension of its marketing and website development grants will help catapult small businesses trying to reinvent themselves and survive in the current market. The market has changed forever and how businesses adapt will define their future and marketing is at the core.

LionHouse is a consultancy service that provides tailored solutions to RTOs (Registered Training Organisation) across Australia. By providing a range of RTO consulting services and outsourcing solutions, LionHouse is improving industry standards and giving confidence to RTOs to operate. LionHouse aims to support an ethical and sustainable VET sector and help it flourish.

LionHouse approached Marketing Eye to help develop their website along with marketing collateral to highlight their expertise in providing a range of RTO consulting services. Our marketing consultancy firm was able to create a marketing strategy that helped LionHouse create greater brand awareness within the industry. Marketing Eye developed a benchmarking report alongside business cards which helped clients gain greater understanding of the company’s services. As part of website development, we highlighted the LionHouse’s key services which allows clients to easily identify the specific services they need. 

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Published in Financial
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