Tag: social media strategy

As the clock ticks to 2025, you can make a fresh and impactful start. The New Year isn’t just a time for personal resolutions; it’s a chance for businesses to reimagine their marketing strategies and engage customers in exciting ways. This blog will explore easy-to-implement and practical marketing ideas to ensure your business kicks off 2025 on the right foot.

Client Overview

Contact Centre Jobs is a premier job board dedicated to the contact centre and customer experience (CX) industry in Australia. As part of the Auscontact Association, Contact Centre Jobs connects employers with top talent, offering a smooth and efficient recruitment process along with a range of resources to support both job seekers and employers in the contact centre sector.

The Challenge

Contact Centre Jobs needed to build a strong brand identity to stand out in the competitive job board market. The goal was to create a cohesive brand that would resonate with both employers and job seekers, enhancing their digital presence and increasing user engagement. This involved developing a new logo, website various other marketing collaterals to drive traffic and promote their services effectively.

The Solution

Marketing Eye partnered with Contact Centre Jobs to create a compelling new brand from scratch. This included a new logo, website development, social media strategy and a range of marketing collateral such as EDMs, magazine ads, flyers and brochures. Additionally, we created a user-friendly job board to streamline the job search and recruitment process.

Brand Development

• Logo Design: Marketing Eye designed a modern and professional logo that reflects Contact Centre Jobs’ commitment to connecting talent with opportunity.
• Website Development: We developed a user-centric website featuring a clean and intuitive design. The job board allows employers to post job listings and job seekers to easily find and apply for positions.
• Social Media Strategy:Marketing Eye crafted an overarching social media strategy to boost brand awareness and engagement.

MarketIng Collateral

• EDMs: Engaging email campaigns were created to inform employers and job seekers about the latest job postings, industry trends and events.
• Magazine Ads: Eye-catching magazine ads showcased the benefits of using Contact Centre Jobs for recruitment and job searching, featured in leading industry publications.
• Flyers and Brochures: Professional flyers and brochures were developed to support marketing and sales efforts, providing detailed information about the job board’s features and benefits.

The Results

The comprehensive branding and marketing strategy significantly enhanced Contact Centre Jobs’ market presence and user engagement. Key achievements include:

• Enhanced Brand Recognition: Strengthened identity and market presence.
• Increased Website Traffic: Higher engagement and job applications.
• Improved User Engagement: Increased interaction through social media and EDM campaigns.
• Effective Marketing Collateral: Aided in lead generation and conversion.

Conclusion

By partnering with Marketing Eye, Contact Centre Jobs successfully launched a strong brand identity, improving its visibility and solidifying its role as a top recruitment platform.

The world is ever-evolving. Humans are no longer at the place we used to be five years ago. And marketers must hop on that train toward the unknown future. Every day, there is a new device, new technology, or new social media platform coming to shape. But does that mean modern marketing is turning fully digital? The answer is no. No matter how advanced we are with our tech, there is always a place for the non-digital world.

In today's digital world, social media has become an integral and indispensable part of our lives. Not only has it completely transformed the way we communicate and interact with each other in our everyday lives, but entirely revolutionized the way businesses operate, opening new avenues for businesses to connect with their target audience. With billions of individuals using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok, it has become one of the most effective ways for businesses to connect with their audience in real-time, boost their online presence, and build a loyal following.

A rebrand is the process of changing how a company or product is perceived. It can include the reinvention of everything from a brand’s name and tagline, its logo and visual identity to its website and marketing collateral. When you first start a business, branding is likely to be the last thing on your mind.

In today's society, social media is the most important way that a business can share content, connect with target markets and broaden their audience. It is a vital part in being a successful business nowadays, especially with COVID 19, which is changing the way individuals can see each other face to face. 

In light of all the ongoing changes in the world, businesses need to ensure they are maximising their use of social media to become successful - here are the top 5 ways I believe help to increasing your platforms: 

Social media has now matured far beyond its initial iterations of platform-based news and meme sharing. Today, not only does social allow us to cultivate our online personas but it gives us an opportunity to professionally market ourselves as well. LinkedIn has truly changed the way we professionally interact, including overhauling business news, recruitment, and onboarding processes, as well as the way that companies market themselves online.