Marketing Blog tag: 'social media strategy' - Marketing Eye

In today's society, social media is the most important way that a business can share content, connect with target markets and broaden their audience. It is a vital part in being a successful business nowadays, especially with COVID 19, which is changing the way individuals can see each other face to face. 

In light of all the ongoing changes in the world, businesses need to ensure they are maximising their use of social media to become successful - here are the top 5 ways I believe help to increasing your platforms: 

Published in Social Media
Tuesday, 20 October 2020 12:26

Best Ways to Optimise Your LinkedIn Account

Social media has now matured far beyond its initial iterations of platform-based news and meme sharing. Today, not only does social allow us to cultivate our online personas but it gives us an opportunity to professionally market ourselves as well. LinkedIn has truly changed the way we professionally interact, including overhauling business news, recruitment, and onboarding processes, as well as the way that companies market themselves online.

Published in Social Media
Friday, 17 July 2020 16:38

LaManna Direct - Retail

LaManna Supermarket prides itself on providing its customers with old fashioned customer service as it comes from the heart and not from a manual. LaManna is Australia’s largest 100% Australian grown fruit & vegetable market, offering meat, deli, seafood, bakery, patisserie and groceries. Committed to bringing the finest fresh produce to the people of Melbourne LaManna Direct offers a trusted online ordering service to save you the frustrations associated with shopping in store. 

Marketing Eye was engaged by LaManna Direct to design and develop their new website. The website provided LaManna a successful digital presence with customers able to shop their products online and have them delivered directly to their home. The website helped to further generate brand awareness and develop LaManna as a strong leader in the industry. Furthermore, Marketing Eye developed information brochures enabling better brand awareness and understanding of the company’s services.


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Published in Portfolio
Friday, 17 July 2020 16:31

Hoverscape - Technology

Hoverscape is Australia’s premier drone data provider, supplying asset and infrastructure professionals with the most actionable drone data on the market, by ensuring that data is not just captured, but is presented in the most digestible way possible. Hoverscape focuses on capturing the highest fidelity drone data allowing you to make better decisions.

Marketing Eye worked with Hoverscape to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to enable a stronger brand presence and understanding of the services offered by Hoverscape. We helped to deliver a print strategy that included informative brochures, business cards and banners to enhance the brands competitive advantage and provide Hoverscape with informative collateral at tradeshows.


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Published in Portfolio
Tuesday, 23 June 2020 09:56

C.L. Services - Logistics

C.L Services is an established 3PL supply chain service, based in Atlanta, Georgia, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become the trusted partner for freight management services.

Marketing Eye utilised its competitive advantage and created brand awareness through the creation of EDM, newsletters, and brochures. As part of the marketing strategy designed by the outsourced marketing department, C.L Services website was also repaired, and their social media channels were regularly updated to reflect the brand’s perspective.

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Published in Portfolio

Based in Carrara, Gold Coast and Campbellfield, Melbourne, Willis Bros are the experts in marble and stone benchtops, perfecting and engineering custom designs. They pride themselves on sourcing the best natural and engineered stones at competitive prices. Marketing Eye have been the outsourced marketing department helping perfect their online presence through website redesign and online social media presence.

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Published in Portfolio

Kaleidoscope Construction and Building Consulting are a locally owned licensed builder and renovation expert servicing Sydney. With and expertise in carpentry and joinery they offer all round building services, from conception and design to completion of the build.

The core strategy implemented by Marketing Eye, was to rebrand their image which would appear on new marketing assets. Marketing Eye designed a logo, t-shirt and car banner whilst conjunctively promoting their rebrand on social media platforms such as LinkedIn.

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Published in Portfolio

Baptist Community Services is a leading non-for-profit aged care organisation that has been serving the elderly and individuals living with disadvantages for over 75 years. Focusing on supporting strong and caring communities that concentrates on improving personal wellbeing and quality of life. Marketing Eye worked with Baptist Community Services to enhance their brand image and awareness by creating printed copy, posters, and pamphlets to educate their audience about social issues within the local community and support local community activities. Marketing Eye also established an enhanced and easily utilized website to promote simplified user experience.

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Published in Portfolio

Marketing Eye was engaged by Quest Sanctuary Lakes to develop a marketing strategy which created a deeper online presence and exposure through social media channels and EDMs. A Christmas card campaign and information brochure were also created, highlighting the guest and corporate services offered by the modern apartment style hotel rooms located only 20 mins from the CBD.

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Published in Portfolio
When it comes to social media marketing, you need to consider one key word ‘valuable’. Ask yourself, what value does your social content provide your followers? Social media has become a huge part of our lives, so how does your content fit in with your followers’ lifestyle?
Published in Social Media
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