Tag: ROI

As a marketer, if you want to stand out from the crowd, you need to stay ahead of trends, techniques and technologies at all times. This is where influencers in marketing play a vital role. These individuals are not just thought leaders; they are trailblazers who shape the future of marketing with their ideas and insights. From digital marketing gurus to content marketing experts, these top 20 marketing influencers offer invaluable knowledge and inspiration to professionals in the field.

When it comes to digital marketing efforts, the spotlight often shines brightest on a results-oriented approach known as performance marketing. This marketing strategy is vital for businesses aiming to maximise the effectiveness of their online marketing efforts, making sure that every dollar spent contributes directly to measurable outcomes.

So, what exactly is performance marketing, why do you need it and how can it help you refine your marketing plans in the days ahead? Let’s find out!

Guerrilla marketing is a unique and innovative approach to marketing that is gaining popularity in today's fast-paced and highly competitive business environment. With traditional marketing methods becoming less effective and more costly, businesses are turning to Guerrilla marketing as a cost-effective and flexible alternative to reach their target audience.

For any business to thrive, it needs to have a solid marketing strategy in place, and a team to execute it effectively. But how can you measure the success of your marketing team? How can you tell if your team is performing well or not? The answer lies in using the right metrics.

The reality of a post pandemic world is that life as we know it has transformed, from manufacturing supply-demand crunches to the restrictions on shopping, businesses have had to adapt to an uncertain environment at lightning speed in order to survive in this Brave New World.

There are many obvious reasons why you need a marketing strategy, but in case you are sitting on your hands and procrastinating, here are 50 reasons that you cannot ignore!

A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.