Marketing Eye Blog

Marketing Eye Blog

Tag: customer focus

In an era of tough local competition and aggressive start-ups, every business wants to gain an upper hand over its competitors. However, imitating your competitors is never a good way to beat your competition. Instead, it can frustrate business owners and confuse customers. Whether you’re currently in the process of starting a new business or already owning one, having a strong online presence is vital for your brand. 

The marketing community is always coming up with ways to increase their customer base and market share, and with more businesses resorting to marketing strategies, having readily available and up-to-date information can optimize the business’ overall success. In relation to call-to-action (CTA), promoting your products and services requires the assistance of persuasive tactics. 

Here are five persuasive marketing tactics that can prompt action:

Published in Marketing

Instagram was launched in 2010 by Kevin Systrom and racked up 25,000 users in just one day. The app began with a primary focus for users to feature and post photographs, especially photographs taken from mobile phones. Instagram performed exceptionally well and had a whopping 27 million users by March 2012. Instagram’s success no doubt alarmed Facebook, which purchased Instagram in April 2012 for $1 billion in cash and stock.

Ever since Facebook acquired Instagram, Facebook decided to add many different features to the already extremely popular app. These features included enabling users to post videos instead of just photographs as well as adding messaging on Instagram like Facebook, stories like Snapchat and later reels like TikTok. Maybe you’re already sensing a theme here but what Facebook was essentially trying to do is turn an originally user-focused app that was Instagram into a fighter social media platform to compete with other social media apps such as Snapchat and Facebook. This tactic worked well for Facebook initially but not in the long run. Why you may ask, well we’ll explain below.

Published in Marketing