Tag: business growth

Is bigger always better? Not in influencer marketing.

In recent years, brands have realized the value of micro-influencers—individuals with smaller, niche audiences who bring authenticity and relatability to the table. As 2025 unfolds, these influencers are becoming a cornerstone of effective marketing campaigns. Here’s why micro-influencers are taking the lead and how your business can benefit from their growing influence.

As the clock ticks to 2025, you can make a fresh and impactful start. The New Year isn’t just a time for personal resolutions; it’s a chance for businesses to reimagine their marketing strategies and engage customers in exciting ways. This blog will explore easy-to-implement and practical marketing ideas to ensure your business kicks off 2025 on the right foot.

Business and Social Media: 

The ever-changing idea and application of marketing in social media has become as volatile as our attention span today. Social media has become a primary form of advertising any business, regardless of its size or popularity. If one has to be relevant, one has to be on social media.

Brand values of Instagram and Tik Tok have reached new highs of 47.4 billion USD and

I moved from Mount Gambier to Melbourne two months ago to complete my exciting internship journey with Robotic Marketer. Arriving in Melbourne, a city full of opportunity, I felt very grateful and determined to do well. This moment was an important stepping stone from university into my professional life as a marketer. It was also an exclusive perspective of the marketing industry – a field that has always captivated my curiosity and creativity.

Expanding your business into new markets is an exciting but challenging endeavour, especially when venturing into a vast market space like the United States. With its diverse consumer base, complex regulatory norms and fierce competition, the US market presents both opportunities and obstacles for Australian businesses looking to expand their reach. However, if you have the right partner by your side, manoeuvring the US market successfully and growing your business will become much easier.

Being part of the SAP Partner ecosystem is gold for many channel partners, except when consolidation of competitors occur and the market becomes ten-times more competitive. Many channel partners are finding themselves at a crossroads: continue with traditional growth strategies or pivot to more innovative, marketing-driven approaches. Marketing takes time and that’s something many Partners struggle to absorb. If you start marketing today, you won’t get a sale from marketing tomorrow. This is a common challenge as well as an opportunity in the SAP ecosystem. Many companies have embarked on an investment in their marketing strategy through Partner Benefits Catalog AI marketing firm, Robotic Marketer, to develop their marketing strategy.

Mastering Search Engine Optimisation (SEO) has become highly essential for any business aiming for success. So, what exactly is SEO? It’s a multifaceted process that boosts both the quality and quantity of traffic to your website via search engines. By refining your website’s technical setup, enhancing the relevance of your content and overall link popularity, SEO ensures your web pages are more visible and relevant in response to user searches.

Every marketing consultant knows that if you don't focus your marketing strategies and marketing campaigns on the customer, they will fail. Businesses must have a deep understanding of their customers' needs and preferences to stay ahead of the competition but also to be able to achieve ROI on marketing investment. With technology advancements, customers have more choices and power than ever before, making it essential for businesses to understand their customers' behaviour, opinions and preferences to create products and services that cater to their unique needs.

LinkedIn, with over 740 million members, has become the go-to social media platform for professionals across a variety of industries. While most individuals and businesses use LinkedIn to connect with potential employers, clients, or partners, there is an often-overlooked feature that can be a game-changer for brand building and audience engagement: LinkedIn Groups.

LinkedIn is a professional social networking website that has become a crucial tool for individuals and businesses looking to expand their professional networks and promote themselves as a brand. With over 700 million users worldwide, LinkedIn has emerged as a powerful platform for professionals to connect with each other and build meaningful relationships.