Tag: customer behaviour

The realm of marketing is currently undergoing a revolutionary transformation, fueled by the predictive capabilities of artificial intelligence (AI). As technological advancements surge forward at an unprecedented pace, the infusion of AI has emerged as a game-changer, equipping marketers with tools that not only decipher historical trends but also forecast future trajectories. This predictive prowess is poised to redefine how businesses interact with consumers, allocate resources, and devise strategies for triumph.

Social media has been a part of our lives for over a decade and it has revolutionised the way we interact, communicate, and consume information.