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Marketing Blog tag: 'skills' - Marketing Eye

Displaying items by tag: skills

When you have a business and realise that you are about to get to the next level, but need to hire a marketing manager first - you are on the money! You see, too often people that run businesses are so focused on sales, they are not thinking about marketing and brand. While it is true that a business cannot survive without sales, it is also accurate that without marketing, it is highly unlikely a business will reach the next level.

One of the biggest mistakes businesses make is overlooking the importance of marketing. 
Published in Marketing
Tuesday, 07 January 2014 16:54

Some people surprise me

I am curious to know what makes one person in an organization really stand out from the rest. As a seasoned entrepreneur with more than 10 years under my belt, I am constantly being reminded, if not surprised by the most interesting individuals in my team.

Today, I found out two things; the first is that I am not as bad as I thought when it comes to finding a solution to a problem and secondly, that if you give someone an opportunity, its the only way to see if they have the ability to shine or not.

As a person who is no stranger to having to pull up my sleeve, my first thoughts are always that I have to do it on my own - but I have something to share with you and it is that that is not always the case. In fact, if you reach out to your team and share your experiences and problems, they are usually the ones who come up with the solution that is best suited to your business or you personally. Your staff know you better than you think, and if you are delusional enough to think that by hiding in your office, that they don't, then you have a lot to learn.

I have been in Sydney for the last few days and I am so happy to experience the city that I love dearly, with my team. I usually waltz in and waltz out, within a day or two, and have my time so filled with meetings that I don't spend enough time getting to know the people around me.