Displaying items by tag: marketing campaign

Thursday, 20 December 2018 17:27

ESQ

Esq. Clinic is a plastic surgery and skin clinic specialising in male services. Their branding conveys luxury and style. Marketing Eye has created social media campaigns, printed and electronic direct mail campaigns and other marketing collateral pieces.

ESQ Facebook Campaign


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Published in Portfolio
Thursday, 20 December 2018 15:43

Horan and Bird

Marketing Eye was engaged by Horan and Bird to develop a new website, the website was designed and developed in-house by Marketing Eye. The newly launched Horan and Bird website has been an integral part of Horan and Bird’s digital marketing strategy ensuring that the company continues to grow from strength to strength. This website is a key component in the Horan and Bird’s customer commitment to continue to be transparent in communications and provide information to their customer base.

Horan and Bird media print


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Published in Portfolio
Friday, 04 May 2018 04:48

Hinchinbrook

Marketing Eye was engaged by Hinchinbrook Regional Council to develop a marketing campaign to promote the region. The campaign included an integrated marketing approaching working with internal resources and Marketing Eye. The creative for the campaigns is clever and invites people to visit Hinchinbrook to "live a little....try something new". This is one of our favourite campaigns - ever!

Hinchinbrook Billboard


Hinchinbrook Billboard
Published in Portfolio
There are so many reasons why marketing campaigns fail, but don't let not following up be one of them.
Published in Marketing
Why are some marketers more successful than others? Is it that they are smarter? Do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?

I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
Published in Marketing
Tuesday, 17 February 2015 08:51

5 favourite marketing campaigns

By Max Gross:

No man is an island. At Marketing Eye, we appreciate and learn from the world around us. We are constantly inspired by creative campaigns in our environment by our fellow marketers.

Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns.
Published in Marketing
Back in the mid 1990s, having walked out of university ready to earn big money in journalism, I was rudely awakened by the difficulty to get a job in the industry. So, like any self respecting 20-something, I took any job I could and became a shoe salesman while I trawled job ads for my chosen profession.

I was Al Bundy at the tail end of Al Bundy’s great Married With Children TV run; before the brilliant Ed O’Neill became the old man on Modern Family. Now, I have never considered myself a salesperson, but I did okay and the easiest sales came because of an immediate rapport built with customers. I really wasn’t selling anything, I was just having a chat to someone whose interests matched mine, or whose personality was appealing. I think they bought from me because of the very fact that I wasn’t selling to them, and of course they needed a pair of shoes.
Published in Marketing
"Be the best you can be" campaign by Children of America is being launched on Wednesday officially in the US market, by childcare company, Children of America, tells children and parents that "if you want to run, run as fast as you can. Don't worry if you fall over - just get back up and keep running, running, running."

Children of America hired Australian headquartered marketing agency newcomer, Marketing Eye, to establish the company's social media presence while at the same time inspiring children, parents and even teachers to be the #bestyoucanbe. 

The marketing campaign will run for three months and will entail all facets of the social media mix along with a campaign to encourage people of all ages to inspire other's on how they are being the best they can be.
Published in Marketing
Monday, 30 May 2011 11:17

10 Reasons To Brainstorm Your Next DM

Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.

Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.

10 Reasons To Brainstorm Your Next DM