Marketing Blog tag: 'ecommerce' - Marketing Eye

It should come as no surprise that following the pandemic last year, e-commerce has had exponential growth. In 2020 alone, the cumulative value of retail e-commerce sales worldwide was 4.28 trillion USD and is expected to reach 5.4 trillion US dollars in 2022.  The demographics of online customers are also shifting as it is not just Gen Z and millennials driving this growth, but also older shoppers.

Published in Marketing
Friday, 17 July 2020 16:38

LaManna Direct - Retail

LaManna Supermarket prides itself on providing its customers with old fashioned customer service as it comes from the heart and not from a manual. LaManna is Australia’s largest 100% Australian grown fruit & vegetable market, offering meat, deli, seafood, bakery, patisserie and groceries. Committed to bringing the finest fresh produce to the people of Melbourne LaManna Direct offers a trusted online ordering service to save you the frustrations associated with shopping in store. 

Marketing Eye was engaged by LaManna Direct to design and develop their new website. The website provided LaManna a successful digital presence with customers able to shop their products online and have them delivered directly to their home. The website helped to further generate brand awareness and develop LaManna as a strong leader in the industry. Furthermore, Marketing Eye developed information brochures enabling better brand awareness and understanding of the company’s services.


cover 2

bro1

bro2

Published in Portfolio

Based in Carrara, Gold Coast and Campbellfield, Melbourne, Willis Bros are the experts in marble and stone benchtops, perfecting and engineering custom designs. They pride themselves on sourcing the best natural and engineered stones at competitive prices. Marketing Eye have been the outsourced marketing department helping perfect their online presence through website redesign and online social media presence.

willisbros web

willisbros web1






















Published in Portfolio
Tuesday, 13 August 2019 11:40

Inoko - Consumer Products | Interior Design

Inoko brings you hand poured soy candles in an array of luxury fragrances. Held in stunning marble, timber or concrete vessels, Inoko candle refills are designed to be replaced at the end of the candle’s life. This ensures that your timelessly beautiful candle vessel will last you a lifetime. 

Marketing Eye used their expert team of marketing consultants to help develop a marketing strategy that matched Inoko’s essence by developing a tailor-made digital campaign through a website redevelopment and social media presence. The strategy also included print production of information leaflets and product guides for consumers.

When approached by Inoko, we had to develop their brand from the beginning. This begun with designing a website and digital assets that matched the designs of the candles. Using a similar colour and texture that epitomised their products and brand story we wanted to create a platform that would be synonymous with their brand.

Inoko

Inoko

Inoko

Inoko

Inoko
Published in Portfolio
Anyone can buy followers and likes on Instagram, but what does that achieve? The numbers don’t mean a thing for sales when they have come from robots who don’t need their product and don’t even have credit cards! (ha..ha…)
Wednesday, 04 August 2010 10:14

Starting afresh

home-page-XL-300x264When my neighbour came to me and asked if I could develop a website for her new business, I was thrilled. Here we have a woman in her 50’s ready to give up a corporate career to help others like herself manage their wealth better. Well, not exactly help them, but provide them with valuable resources that assist in making better informed decisions.