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Marketing Eye Blog Author: Mellissah Smith - Page 20

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Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 27 June 2019 10:19

A new way to supercharge your marketing

With the end of another quarter imminent, our business is re-thinking the way in which we do business. There are operational changes, a new management team and a number of strategic overhauls that will help our business navigate a new era.
When building a business or taking the one you have to the next level, it is important to consider how you want to grow your nest egg. What happens when one marketing campaign turns into a rush for your product and service and is this the way you want to grow? Or do you want to maintain a regular increase in sales month-on-month at a sustainable level so you can keep customer experience at an optimum level and ensure that your team of people are growing with you?
Wednesday, 19 June 2019 08:56

Sometimes, there is never a good time

Today is just like any other day. I woke up at 3.40 a.m., hopped on a conference call with a vendor who is looking to optimize their channel partnership program utilizing Robotic Marketer technology, talked for an hour, then hopped on another call. Before I knew it, it was 6.30 a.m. and the coffee shop was now open.
It's that time of year when entrepreneurs, business leaders and marketing professionals re-evaluate their businesses on multiple levels. The market has changed and with this fluid transformation companies are needing to draw on data, research and experience to navigate the future.
Thursday, 13 June 2019 07:58

Why customers hate breadcrumbing

Marketing department are renowned for "breadcrumbing" their databases, without even realising it.
Over the past week, we have been recruiting for a number of positions at Marketing Eye and Robotic Marketer, and I have realised just different one marketer is to another.

There are so many different types of marketing managers and marketing executives in the market looking for jobs.

The work, life balance marketer

Wednesday, 05 June 2019 16:26

How long should a marketing strategy take?

From the moment your fingers touch your keyboard, to the endless, tiring hours that your pour your heart and soul into strategising and pondering what your next marketing move is going to be, writing a marketing strategy is an arduous task, but a necessary one.

When you start a business, the rules are thrown out the window. You are more afraid of sinking that you swim – like crazy. We all go into new businesses with the right attitude, but seldom does that belief stay in tack throughout the entire process.

Friday, 10 May 2019 08:08

Entrepreneurship isn't for everyone

I first became an entrepreneur 20 years ago, and at first, it was sink or swim. I swam only because I didn't know what else to do. I never gave up when things didn't go my way, because I didn't realize that there was a choice; I could have got another job, or stayed fighting to ensure that the business was a success.
Marketing strategies mean so many things to so many different people, that there is no standard code - or is there? While I have been using the same marketing strategy format for the past 20 years, I am always alarmed when I see a sales person write up a marketing 'to do list' and proclaim that this is in fact their marketing strategy. Likewise, when an entrepreneur hires a college graduate who writes up a marketing strategy based on the format that they learnt at college, which is out-dated, lacking in relevance and most likely not something that the student has had the ability to actually learn in-depth.
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