Blog Author Mellissah Smith - Page 2
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 22 August 2019 07:59
Questions to ask a graphic designer in a job interview
For as long as I have been working, creatives have been part of my job. I may come up with the ideas, but they make it happen from a visual perspective.
Published in Culture
Tuesday, 20 August 2019 10:31
50 reasons why you need a marketing strategy
There are many obvious reasons why you need a marketing strategy, but in case you are sitting on your hands and procrastinating, here are 50 reasons that you cannot ignore!
Published in Marketing
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Wednesday, 14 August 2019 08:21
Content Marketing Strategies You Cannot Afford To Ignore
In the past 12 months, technology in the marketing space has taken a quantum leap. What was seen as being futuristic, is all of a sudden 'now'. Adapting, embracing and rejunenating marketing campaigns is at the forefront of every marketers mind. No longer can a marketer ignore where technology is taking them, otherwise they might find their marketing campaigns ineffective and worse, their jobs obsolete.
Published in Marketing
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Tuesday, 13 August 2019 09:14
Is being stubborn holding back your career progression?
Successful people have successful habits. It's true. They also work on things they are not good at, are passionate about 'something' to the point they are willing to make sacrifices and usually are prepared to work on their weaknesses.
Published in Management
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Tuesday, 23 July 2019 07:00
What every entrepreneur should have done in July
You are either at the half way mark or you have just closed off a financial year - either way, there are some things every entrepreneur should have done in July that really is a game-changer for the rest of the calendar year.
Published in Marketing
Friday, 19 July 2019 13:26
How job advertisements are now the marketing teams responsibility
The marketing team in corporations are stepping up their 'marketing game' to help the human resources department secure top talent.
Published in Marketing
Thursday, 11 July 2019 08:27
5 Ultimate hacks to get a promotion
If you read the news, the world is doomed. Careers are not what they use to be and the chances of you get a promotion before your time is close to zero.
But for those who back themselves, believe that anything is possible and are prepared to put their skills, knowledge and resilience to the test - there is good news! Here are some hacks that will get you the next promotion - fast!!!!
But for those who back themselves, believe that anything is possible and are prepared to put their skills, knowledge and resilience to the test - there is good news! Here are some hacks that will get you the next promotion - fast!!!!
Published in Culture
Tagged under
Wednesday, 10 July 2019 13:52
How do you conduct a performance review of your marketing team?
It's that time of year again where business leaders are conducting performance reviews.
When you have a marketing agency, it is imperative that you understand the very different dynamics between marketers and other roles within a company. Fundamentally, marketers are very different and like most professions, tend to have triggers that keep their performance at a high, and others that send them in a downward spiral.
When you have a marketing agency, it is imperative that you understand the very different dynamics between marketers and other roles within a company. Fundamentally, marketers are very different and like most professions, tend to have triggers that keep their performance at a high, and others that send them in a downward spiral.
Published in Marketing
Wednesday, 03 July 2019 16:50
Why you really need a marketing strategy
Most companies don't have a business plan, so it's hard to expect that they would have a marketing strategy. But most companies just get by. Do you want to be "most companies" or do you want to be a shining star?
Wednesday, 03 July 2019 13:29
Why it's good to restructure your business
No-one thinks about restructuring when they start a business. They also often don't think about it when it's been going for 2 years or 10 years. But that is a big mistake. Here's why...
Published in Entrepreneurship
