Blog Author Mellissah Smith - Page 2
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 06 August 2020 07:59
Melbourne's small businesses have been shut down, so why market?
It's hard to imagine that this day would ever have happened, but one Government decision, rightly or wrongly, has closed down small businesses in Melbourne for 6 weeks, and most are uncertain as to whether they have a future, let alone whether they should market their businesses or not.
Published in Small Business Marketing
Tuesday, 04 August 2020 08:00
Government needs to help small business with marketing
Normally I would say it's not Government's responsibility to help market small businesses, but all of that changed when the Government imposed bans on companies opening their doors.
With threats (and I mean threats) of more to come, small businesses throughout Melbourne and the rest of Victoria have been forced to close for a minimum of 6 weeks. That means no work, no clients, no ability to pay the bills and rent.
With threats (and I mean threats) of more to come, small businesses throughout Melbourne and the rest of Victoria have been forced to close for a minimum of 6 weeks. That means no work, no clients, no ability to pay the bills and rent.
Published in Marketing
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Tuesday, 28 July 2020 14:15
How do you help your husband be more successful?
Whether your husband is already successful or on his way up, there is many things that you can do to help him achieve his goals. I get asked all the time for tips on how to my friends can make their husbands more successful which I am happy to share, although I am no expert.
Published in Entrepreneurship
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Tuesday, 28 July 2020 08:19
Covid has turned small business owners into human punching bags
Last week we had to put off one of our remote workers in my technology startup, something that many small business owners have had to do of late. I dwelled on it for two months and tried to figure out how I could keep him on staff and in the end I was pushed against a wall. I had to make a decision.
Published in Entrepreneurship
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Monday, 27 July 2020 07:41
What if trying your best is not enough?
It is with great sadness that I write this blog. Since March I have been fighting the big fight and trying my best not to let what is going on in the world dampen my spirits.
Published in Entrepreneurship
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Friday, 24 July 2020 16:14
The one thing your marketing agency should want to do with you
There is one thing that our clients constantly remind us is important to their business, that is a deal-breaker when engaging with a marketing agency. It isn't as tangible as many areas of marketing, but it does require the marketing agency to be on the same page.
Published in Marketing
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Thursday, 23 July 2020 07:52
It's not just marketing agencies adjusting to the new norm
Coming into our Melbourne marketing agency today, I was faced with a huge dilemma - how are we going to adapt to wearing a facemask in the office? This might sound trivial but it is not. We talk all day long, on the phone, in person, during workshops and Zoom calls. How are we going to do this with a facemask on?
Wednesday, 22 July 2020 08:17
Awesome digital marketing strategies that reap the best returns
With an influx of inbound leads to our marketing agency in Melbourne, we have been inundated with questions related to the best digital marketing strategies that are most relevant to today's environment.
Published in Marketing
Tuesday, 21 July 2020 15:52
The Importance of Digital Marketing in a Marketing Strategy
Digital marketing is currently the hottest component of the marketing strategy because most of our customers may not go into our stores, restaurants, businesses and entertainment venues for quite some time so their only connection to your brand is via a digital medium.
Published in Marketing
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Tuesday, 21 July 2020 07:51
How marketing consultant services have pivoted
With so many marketers now spending their days working from home, the role of marketing consultant services has been significantly changed.
Published in Marketing
