Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 18 September 2018 07:38
The one thing that gives marketers a leg up
At Marketing Eye, we employ a lot of marketers and over the years you learn to refine what type of marketer you look for in a role such as marketing consulting.
Published in Marketing
Monday, 17 September 2018 12:38
485 Malvern gives graphic designers and graffiti artists a platform to express themselves
It came to my attention that after buying a new building to house our company brand, 'Marketing Eye' on signage at the front of a retail space may not exactly fit into the landscape of the street.
Published in Entrepreneurship
Friday, 14 September 2018 15:50
Today I bought a building | Marketing Eye
The most incredible thing happened today. Exactly 3 years since I bought my house, I bought my dream office.
Published in Culture
Tagged under
Thursday, 13 September 2018 16:59
In truth, do marketers really know why people choose one company over another?
The tide turns from time to time - that's a fact. When a business is going incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations.
Published in Marketing
Tagged under
Thursday, 13 September 2018 16:19
Exciting new Job Opportunity at Marketing Eye!
Marketing Eye are looking for a Senior Marketing Executive to join our incredible Melbourne team! We are searching for a hardworking, innovative, creative thinker who has 3 years Marketing experience under their belt.
Marketing Eye is Australia’s most innovative marketing consulting firm where we like to do things a little different to everyone else. Here we have a flat organizational structure, that means – no management. Just a bunch of self-starting, job-sharing millennials that are reaching for the stars.
To find out more about what a career looks like at Marketing Eye, follow the link provided.
https://www.marketingeye.com.au/marketing-company-careers/senior-marketing-executive.html
Published in Blog
Tagged under
Wednesday, 12 September 2018 07:53
What does the right marketing team look like?
Reinventing your marketing team should be a thing that all companies do on a yearly basis. Keeping everyone on their toes, but more importantly encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red in your balance sheet.
Published in Marketing
Tuesday, 11 September 2018 12:36
10 Internal Marketing Strategies That Give Companies A New Lease Of Life
Like any company, we realise that reinventing yourself internally is the only way to keep people's jobs interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much more differently than ever before.
Published in Marketing
Friday, 07 September 2018 07:41
The 'pinch yourself' moment that every entrepreneur needs to have
As the weeks creep up, I am becoming more and more anxious about the long-awaited launch of Robotic Marketer.
Published in Entrepreneurship
Tagged under
Thursday, 30 August 2018 02:51
Hiring a marketing manager? Look for a candidate with these 3 skills
When you have a business and realise that you are about to get to the next level, but need to hire a marketing manager first - you are on the money! You see, too often people that run businesses are so focused on sales, they are not thinking about marketing and brand. While it is true that a business cannot survive without sales, it is also accurate that without marketing, it is highly unlikely a business will reach the next level.
One of the biggest mistakes businesses make is overlooking the importance of marketing.
One of the biggest mistakes businesses make is overlooking the importance of marketing.
Published in Marketing
Monday, 27 August 2018 01:34
How to know if you are a top-notch marketer
Every top-notch marketer knows that they as good as they may be, they will never know it all. It's impossible. Marketing is changing every day. Reading sentiment of target markets change rapidly. What is good today, may not be good tomorrow and so on.
But there is a list of things that brilliant marketers do that really make them standout from the the rest.
But there is a list of things that brilliant marketers do that really make them standout from the the rest.
Published in Marketing