2020 has been an interesting year in marketing to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also opportunity to be found and many of us have been forced into new and exciting places.
The year is coming to an end and many entrepreneurs and business leaders are feeling pressure from underperforming marketing tactics in 2020 to rethink their marketing strategy.
COVID-19 had brought with it a storm of changes that individuals and businesses must rapidly adapt to. If you are a company, this will mean being proactive in terms of modifying and adapting your marketing strategy to the ever-changing ‘new normal’. So, what are some steps you can take to ensure that your business continues to thrive in this turbulent environment?
Crafting and executing an effective marketing strategy is the most important job for any marketer, and failure to do so is the greatest threat for building business momentum. The key to creating an effective strategy lies in fulfilling your company’s needs, and how you can appropriately market your products and services to your customers. The characteristics outlined below either individually or collectively of a marketing strategy can help companies achieve positive outcomes.