Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Tag: robotic marketer

Wednesday, 20 December 2023

AI Marketing Strategies: Buyer Beware

The influx of Artificial Intelligence (AI) tools has been nothing short of a revolution in the digital marketing industry. However, amidst this technological surge, a word of caution is necessary. Marketing strategists have observed a significant disparity in the effectiveness of various AI tools, notably between generalised platforms and specialised solutions like Robotic Marketer.

Published in Blog

Small to medium-sized enterprises (SMEs) often face the unique challenge of making a big impact with a limited marketing budget. It's a balancing act: finding innovative ways to reach and resonate with your audience without breaking the bank. In this era where every dollar counts, how do you ensure your marketing efforts are both cost-effective and impactful?

This blog delves into the art of maximising your marketing budget. We'll explore practical, creative strategies that are not only budget-friendly but also powerful in building your brand and expanding your reach. From leveraging the digital landscape to understanding the pulse of your target market, we will guide you through a spectrum of approaches designed for SMEs. Whether you're a startup taking its first steps or a growing business looking to expand its horizons, these insights will help you craft a marketing strategy that is both cost-effective and impactful. These strategies are more than just cost-saving measures; they're stepping stones to building a robust and authentic connection with your audience, fostering long-term business growth. Stay tuned as we unveil the secrets to maximising your marketing resources.

Entering the fiercely competitive realm of digital marketing demands a robust social media presence and the Robotic Marketer platform is your expert guide to implement these transformative strategies. In achieving and sustaining success, it requires more than just relevance; it demands adaptability and strategic finesse. The Robotic Marketer platform, empowered by artificial intelligence and data analytics, doesn't just promise current brand relevance but assures its enduring sustainability. Let Robotic Marketer direct your brand towards a social media presence that not only survives but thrives in the digital era. Below dives deeper into how exactly the Robotic Marketer platform can transform your social media engagement.

Published in Social Media

Having been involved in hundreds of SAP Partner marketing strategies over the past few decades, there are many lessons that a marketer learns in how to develop effective marketing strategies.

Published in Management

Time is of the essence as a marketing manager. However, the ever increasing demands of the digital age can often leave you feeling overwhelmed and stretched thin. The good news is that artificial intelligence (AI) is revolutionising the marketing landscape, offering powerful tools that can streamline processes and give you back valuable time. In this article, we will explore how AI can help you reclaim up to 50% of your time, showcasing top AI tools such as Robotic Marketer, ChatGPT and others that are reshaping the way marketing managers work.

Published in Marketing

While the potential of artificial intelligence (AI) to provide stronger data driven marketing strategies is widely acknowledged, many marketing teams still hesitate to fully embrace AI due to fear and uncertainty of what AI means to their jobs. The push back internally at Marketing Eye from marketers afraid that AI will take their jobs or a feeling of "cheating" has been a challenge to overcome, but once AI has become familiar with a marketers day-to-day job, they embrace it and learn to use it in a way that improves their job satisfaction.

As we will explore the common fears surrounding AI adoption in marketing teams and for marketing consultants, and shed light on how overcoming these fears can unlock the true potential of AI for scaling marketing operations, we must first acknowledge that a shift in mindset is critical to better marketing performance.

Published in Marketing
Experimenting with new technologies is always key to achieving optimum performance out of your marketing programs. In December, when we first heard about ChatGPT by Open.AI it became apparent that this was a new technology not to ignore, and so we were one of the first companies that leveraged this technology for the purpose of marketing programs.

Quite simply, companies will crush it if they use a combination of Robotic Marketer for marketing strategy, identifying content lines and managing performance with ChatGPT to write content required to execute the marketing strategy.
Wednesday, 02 February 2022

How to fast track your marketing career

When you start out in marketing, you always think the career path will be easy, fun and a bit on the glamorous side. Then when you start, you realize that it isn't easy, fun is for Friday's and there is no glamour in organizing an event even if it is for your favorite fashion brand.

Many don't start in the mail room or doing photocopying anymore, but at an entry level there is plenty of mundane tasks that can often bury our enthusiasm for the career that you are by this point indebted to through your university degree.

Published in Marketing
How many times have you heard someone say "I am not technical"? Or that they don't use technology because they don't know how to? Non-technical entrepreneurs, or at least those who refuse to use technology and data within their businesses are doomed to failure and the past few years of business has given a clear insight into why this is the case.
Published in Entrepreneurship
Page 1 of 6