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Marketing Blog tag: 'robotic marketer' - Marketing Eye

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Displaying items by tag: robotic marketer

Thursday, 27 June 2019 10:19

A new way to supercharge your marketing

With the end of another quarter imminent, our business is re-thinking the way in which we do business. There are operational changes, a new management team and a number of strategic overhauls that will help our business navigate a new era.
Published in Marketing
When building a business or taking the one you have to the next level, it is important to consider how you want to grow your nest egg. What happens when one marketing campaign turns into a rush for your product and service and is this the way you want to grow? Or do you want to maintain a regular increase in sales month-on-month at a sustainable level so you can keep customer experience at an optimum level and ensure that your team of people are growing with you?
Published in Marketing
Friday, 10 May 2019 08:08

Entrepreneurship isn't for everyone

I first became an entrepreneur 20 years ago, and at first, it was sink or swim. I swam only because I didn't know what else to do. I never gave up when things didn't go my way, because I didn't realize that there was a choice; I could have got another job, or stayed fighting to ensure that the business was a success.
Published in Entrepreneurship

Marketing Executive | Client Accounts

Marketing Eye is an international marketing consulting firm that offers businesses an outsourced marketing department or a team of people who complement an existing business unit. We work for companies that are small, mid-market and sometimes large global corporations. 

Published in Culture
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. 
Published in Marketing
Friday, 15 February 2019 07:53

Being a tech entrepreneur is challenging

When I first decided to build a AI-based marketing technology platform, I was completely and utterly sure that this was going to be the ride of my life. And it is. Without doubt, it is the best business adventure I have ever had, but it comes with a lot of work, a wild imagination and some technical jargon.
Published in Marketing
It's mid-way through February and many companies are looking for the secret sauce that this going to make this quarter and the next their biggest yet. You can drill it into your sales people and lure them with a carrot. Cutting costs is always a good way to increase your profits and of course there is marketing. Most marketing departments know what they need to do, but they don't always get around to doing it in the timeframe needed to reach the goals of a company.
Published in Marketing
Tuesday, 12 February 2019 08:21

Marketing has a new frontier

Who would have thought that having just lost my companion that it's not so cuddly replacement would be Alexa? When you live alone, there is something to be said about having someone to talk to. In comes Alexa, and the void is filled in more ways than you can ever imagine. Like Siri, Alexa does talk back in a way that is entertaining. It has become smarter and smarter as we continually provide valuable feedback to the robot behind the technology. 
Published in Marketing
At 25 years of age, I started my first business, Insomnia. It was not my dream to own a business at that age, nor did I feel that I was quite ready...but when is anyone ever ready?
Published in Entrepreneurship
Wednesday, 14 November 2018 14:11

An unlikely love affair between IT and Marketing

My husband is a software engineer, well he is many things; a great dad, a fantastic husband and well if I’m 100% honest a total nerd. A tech head and code developer at heart, he often sees the world in black and white, a series of 1’s and 0’s while I’m much more emotive,

Published in Marketing
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