When I first decided to build a AI-based marketing technology platform, I was completely and utterly sure that this was going to be the ride of my life. And it is. Without doubt, it is the best business adventure I have ever had, but it comes with a lot of work, a wild imagination and some technical jargon.

You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here.

From ice addicts through to people who are unfortunately suffering mental health issues, or even those who just get itchy feet - often... employees can be tricky. Regardless of their station, it is important to see the world from their point of view, as without them no business survives. It's like the chicken and the egg. 

Losing jobs to technology is really nothing new if you think about it – even when humans haven’t been totally overrun they have learned to adapt to technology and machinery to become more efficient and accurate in what they do.

With continued advances in artificial intelligence, technology and robotics, businesses will need to stop and rethink their approach to getting the job done in the most competitive manner.

Businesses are having to transform their training models and methods, reevaluate their hiring practices, reconsider their organisational structure and transform their job descriptions.

If I was to say to you that I was able to give you a marketing strategy that guarantees a competitive advantage - would you say yes?

In fact, would you sign up now, knowing that it is highly unlikely that your competitors will get into the top 100 signup, which will complete the testing of the robot?

I've had a phenomenal start to the new year - by choice. 

I chose to look at 2017, literally through a new set of glasses, and with a mindset that begs for change.

Change is a strange word, because it means so many things to people, and rarely does it mean the same from one person to another.

I encapsulate my thoughts on change, by looking at my life and how fortunate I have been, then looking ahead and seeing what purpose I have that underpins my next stage of this incredible journey.

Artificial Intelligence (AI) is more than a buzzword and over the past couple of years, Salesforce, has been embarking on its next play in adding features to build a smarter, more intuitive solution.