Tuesday, 08 October 2019 00:32
20/20 Vision for 2020
As this year draws slowly to a close, you should start to set your vision for 2020! Each year brings in new techniques, new technologies and new problems to be solved. It’s a marketer’s job to stay ahead of the curve and anticipate the forthcoming problems your company needs to be solved. Set yourself up for success with a clear vision for how you are going to overcome your obstacles and achieve your marketing goals for the future. Below, we have four elements to add to your marketing strategy for 2020.
Published in Marketing
Friday, 15 February 2019 07:53
Being a tech entrepreneur is challenging
When I first decided to build a AI-based marketing technology platform, I was completely and utterly sure that this was going to be the ride of my life. And it is. Without doubt, it is the best business adventure I have ever had, but it comes with a lot of work, a wild imagination and some technical jargon.
Published in Marketing
Wednesday, 14 November 2018 14:11
An unlikely love affair between IT and Marketing
My husband is a software engineer, well he is many things; a great dad, a fantastic husband and well if I’m 100% honest a total nerd. A tech head and code developer at heart, he often sees the world in black and white, a series of 1’s and 0’s while I’m much more emotive,
Published in Marketing
Thursday, 27 September 2018 09:37
What's beyond being a marketing manager?
You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here.
Published in Marketing
Thursday, 08 March 2018 02:03
How to adapt to the changing employee
From ice addicts through to people who are unfortunately suffering mental health issues, or even those who just get itchy feet - often... employees can be tricky. Regardless of their station, it is important to see the world from their point of view, as without them no business survives. It's like the chicken and the egg.
Published in Culture
Tuesday, 27 February 2018 08:28
How robotics and AI are changing the way you organise your company
Losing jobs to technology is really nothing new if you think about it – even when humans haven’t been totally overrun they have learned to adapt to technology and machinery to become more efficient and accurate in what they do.
With continued advances in artificial intelligence, technology and robotics, businesses will need to stop and rethink their approach to getting the job done in the most competitive manner.
Businesses are having to transform their training models and methods, reevaluate their hiring practices, reconsider their organisational structure and transform their job descriptions.
With continued advances in artificial intelligence, technology and robotics, businesses will need to stop and rethink their approach to getting the job done in the most competitive manner.
Businesses are having to transform their training models and methods, reevaluate their hiring practices, reconsider their organisational structure and transform their job descriptions.
Published in Management
Tuesday, 08 August 2017 13:57
Why robots can write your next marketing strategy better than you
If I was to say to you that I was able to give you a marketing strategy that guarantees a competitive advantage - would you say yes?
In fact, would you sign up now, knowing that it is highly unlikely that your competitors will get into the top 100 signup, which will complete the testing of the robot?
In fact, would you sign up now, knowing that it is highly unlikely that your competitors will get into the top 100 signup, which will complete the testing of the robot?
Published in Marketing
Monday, 16 January 2017 08:25
The truth about life in the bosses seat
I've had a phenomenal start to the new year - by choice.
I chose to look at 2017, literally through a new set of glasses, and with a mindset that begs for change.
Change is a strange word, because it means so many things to people, and rarely does it mean the same from one person to another.
I encapsulate my thoughts on change, by looking at my life and how fortunate I have been, then looking ahead and seeing what purpose I have that underpins my next stage of this incredible journey.
I chose to look at 2017, literally through a new set of glasses, and with a mindset that begs for change.
Change is a strange word, because it means so many things to people, and rarely does it mean the same from one person to another.
I encapsulate my thoughts on change, by looking at my life and how fortunate I have been, then looking ahead and seeing what purpose I have that underpins my next stage of this incredible journey.
Published in Entrepreneurship
Monday, 19 September 2016 08:23
Artificial Intelligence hits Salesforce platform - but what does that actually mean to your business?
Artificial Intelligence (AI) is more than a buzzword and over the past couple of years, Salesforce, has been embarking on its next play in adding features to build a smarter, more intuitive solution.
Published in Marketing
