Tag: marketing company

Small and medium-sized businesses (SMBs) today are faced with a myriad of challenges in the marketing domain. One of the most significant trends reshaping the market is marketing automation, a powerful tool that can centralise and simplify various marketing tasks. Ignoring its potential could put SMBs at a substantial disadvantage.

Hiring a marketing consultant can be a transformative move for businesses seeking to improve their marketing strategies and increase return on investment (ROI). Marketing consultants are not just advisors but they also act as strategic partners who drive results by analysing existing efforts, identifying gaps, and implementing effective marketing solutions. But what exactly does a marketing consultant do that leads to measurable ROI?

With people rushing, brainstorming new ideas, exploring and discussing the latest marketing trends, while some are lost in thoughts, it's a vibrant blend of personalities, creating a colorful and exciting atmosphere. Every corner, every desk, tells a story of a different mind at work. Over my years in this dynamic realm, I've danced with various marketing maestros and learned that while our field thrives on diversity, certain personalities pop up more frequently than others. Let me take you on a journey through my experiences with these fascinating folks.

Last night, as I sat at the Grand Hyatt Hotel bar waiting for my meal, I started to chat to the gentleman beside me.

He shared that he was retiring the next day and had been head of Sales for a financial services firm for the past 6 years. Immediately, I knew that it was the perfect time to ask him questions about how sales and marketing works together.

Has your business ever performed so well on a promotion, yet was unable to convert them to sales and revenue? If this sounds familiar, there is a high chance your company may be dealing with ‘smarketing’ misalignment.

With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales.

When a company chooses to engage a marketing agency or marketing consultant to run their marketing campaigns, it's important to ask a few marketing questions that will help you make a better decision on who is the right choice for marketing your company.

Your company has changed, it's evolved and moved into different market segmentations and now it's time to re-think your brand. Does this re-branding thought process sound vaguely familiar? Does it apply to your business?

Robotic Marketer is about to do it's big launch, but while we are all getting everything ready, we are doing what the marketing industry calls a "soft launch".

Has anyone else fell in love with the television show "Younger"?