Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterised by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.
The use of analytics will help.
A great marketing manager can be the difference between success and failure, or growth and stagnation.