Blog Banner June

Marketing Blog tag: 'analytics' - Marketing Eye

Displaying items by tag: analytics

Friday, 31 January 2020 03:16

What Does Your Target Audience Look Like?

Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterised by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.

Published in Marketing
Wednesday, 04 March 2015 08:51

The top 10 analytics tools for marketers

You’ve spent the time developing a marketing strategy and you’ve invested the money and effort implementing it, but how can you tell whether the strategy has actually been successful in achieving your objectives?

The use of analytics will help.
Published in Marketing
Tuesday, 27 January 2015 12:35

The traits of a successful marketing manager

Most businesses have a marketing component, and if they don’t they should, but what makes a marketing department successful is the quality of the marketing manager.

A great marketing manager can be the difference between success and failure, or growth and stagnation.
Published in Marketing
Pinterest is going ahead leaps and bounds in the business space. Not only has it achieved to provide one of the easiest platforms to understand and their instructions for setting up a business on Pinterest are so easy - even I can do it - but they also have cleverly launched a free analytics tool that will allow you to track engagement. 
Published in Marketing