Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Tag: AI

The field of marketing is going through continuous shifts driven by technological advancements, changing consumer behaviours and upcoming trends. To survive in this fast and competitive profession, marketers must keep themselves updated and adapt to each new challenge they face. Future-proofing your marketing career involves continuous learning and cultivating a versatile skill set.

Published in Blog

Do you want to begin a career in marketing? It can be both exhilarating and daunting. The industry is vibrant, creative and constantly changing, making it an exciting field, especially if you are a new graduate.

However, to find your way to long-term success in the field, there are some important lessons you need to learn first. Here are ten essential tips to help you build a rewarding and impactful career in marketing.

Published in Blog

In Maryland's competitive corporate world, the need for inventive and successful marketing techniques has never been greater. Enter Robotic Marketer, a ground-breaking artificial intelligence platform that is changing the way businesses approach marketing. Robotic Marketer, with its advanced algorithms and data-driven approach, is changing the way businesses approach marketing strategies. By evaluating market trends, customer behaviour and competitive environments, it gives essential insights that help organizations stay ahead of the competition.

Published in Marketing

Baltimore has never been more prelevant than it is today due to the tragedy of a ship hitting the Maryland Bridge. As businesses pick themselves up from this sheer devastation, many are looking to new strategies on how to not only build businesses but expand. With that, the introduction of artificial intelligence (AI) into the marketing environment through companies like C-360 Agency in Baltimore is opening up the eyes of businesses to where the potential lies ahead. In Baltimore, a city noted for its vibrant economic environment and innovative spirit, artificial intelligence is redefining the foundations of marketing strategies and tactics, giving a competitive edge that may not have been realized previously.

Published in Marketing

Artificial Intelligence (AI) has now emerged as the foundation of innovation in the exciting world of technology. As a result, there's a burgeoning market for AI courses, promising to teach skills ranging from basic programming to advanced machine learning concepts. However, amidst this educational boom lies a significant pitfall: AI courses offered by unqualified individuals or 'hacks.' So, let’s take a look at why it's crucial to be vigilant when choosing AI courses and how to spot and avoid courses that may be worthless.

Published in Marketing
Wednesday, 20 December 2023

AI Marketing Strategies: Buyer Beware

The influx of Artificial Intelligence (AI) tools has been nothing short of a revolution in the digital marketing industry. However, amidst this technological surge, a word of caution is necessary. Marketing strategists have observed a significant disparity in the effectiveness of various AI tools, notably between generalised platforms and specialised solutions like Robotic Marketer.

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Over the years, the role of marketing consultants in the digital marketing industry has undergone a significant transformation. They have seen a major transformation from prints to pixels. The advent of artificial intelligence (AI) in the marketing domain has not only revolutionised strategies and tools but has also reshaped the very essence of consultancy roles. As businesses grapple with these changes, especially those engaging with marketing agencies in Melbourne, Sydney and other global hubs, understanding how to extract value from marketing consultants has become more crucial than ever. 

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Today, we’re going at such a pace in business, that it’s no wonder many companies just can’t keep up. I feel like I have whiplash – most of the time! The gap between marketing strategy and its effective implementation is a common challenge faced by many companies and it hinders overall business performance. Despite carefully thought-through strategies, businesses often struggle to translate their ideas into tangible results. This disconnect can be costly, leading to missed opportunities and ineffective campaigns.

Published in Marketing

While the potential of artificial intelligence (AI) to provide stronger data driven marketing strategies is widely acknowledged, many marketing teams still hesitate to fully embrace AI due to fear and uncertainty of what AI means to their jobs. The push back internally at Marketing Eye from marketers afraid that AI will take their jobs or a feeling of "cheating" has been a challenge to overcome, but once AI has become familiar with a marketers day-to-day job, they embrace it and learn to use it in a way that improves their job satisfaction.

As we will explore the common fears surrounding AI adoption in marketing teams and for marketing consultants, and shed light on how overcoming these fears can unlock the true potential of AI for scaling marketing operations, we must first acknowledge that a shift in mindset is critical to better marketing performance.

Published in Marketing

You can lead a horse to water, but you can’t force the horse to drink it. Many forward thinking entrepreneurs have embraced AI and shared with their teams new ways in which to improve productivity and outcomes, but push-back is greater than many think.

As a marketing agency owner, I was the first to get my team to get onboard with ChatGPT in November last year. Imagine how surprised I was that in January, many had said “we haven’t gotten around to having a look at it”.

Published in Marketing
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