Blog Author Mellissah Smith - Page 8
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Thursday, 08 October 2020
Why your marketing consultant doesn't know it all
There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand with their knowledge and expertise. Sitting in my office in South Yarra, Melbourne, I am reminded at just how much experience is in the room, but while we are all skilled at what we do, we learn every single day something new. Our industry is evolving, growing, changing, adapting and being disrupted through technology and innovation.
Published in
Marketing
Wednesday, 07 October 2020
Is your recruitment strategy the best one?
It's been an incredibly hard six months, I'm not going to lie. At first, I was in denial, then it hit me hard. Then I bounced back only to be hit even harder.
But I am not alone.
But I am not alone.
Published in
Marketing
Wednesday, 16 September 2020
6 Steps to a more positive workplace
“We don’t see things as they are, we see them as we are.”
Anais Nin
To have a job today, we are amongst the more fortunate. With devastating effects of COVID causing recession in many economies, the employment market has fallen to the lowest in many years. Some of the latest statistics on just how high unemployment will be in 2021 can send anyone into a negative space, so how do those who are employed, stay positive.
Published in
Culture
Tagged under
Tuesday, 08 September 2020
Marketing's new norm is very competitive
Over the past 6 months or so it has become abundantly clear that the way we do business has to change, and alongside that, how we connect with customers and prospects. There is a new marketing norm that has thrown everything we have been taught previously out the window, and many businesses and marketers are scrambling to get a grasp of what to do next.
Next looks something like this.
Next looks something like this.
Published in
Marketing
Tagged under
Tuesday, 01 September 2020
Why employee morale will be even more important post Lockdown
With the recent lockdown in Melbourne, our Marketing Eye office has utilised the time to do an office renovation. There have been many reasons for this, but mostly because no-one is in the office for 6 entire weeks and it is the perfect opportunity to not only rethink our business but also the environment where we work.
Published in
Culture
Tuesday, 25 August 2020
5 Reasons You Need A New Digital Marketing Strategy | Marketing Eye
Published in
Marketing
Thursday, 13 August 2020
Why ego is at the heart of intimidation
Today I had the most awful experience. I was on an introductory call in relation to a government grant for the development of Robotic Marketers technology, and the external consultant intimidated me from start to finish.
I fell apart. I wasn't on my game. I didn't react well and I felt as though being a woman was to my detriment. I doubt he would have talked over a man in the same way he talked over me. He never let me finish a sentence, nor did he care that he was in fact representing a taxpayer body.
I fell apart. I wasn't on my game. I didn't react well and I felt as though being a woman was to my detriment. I doubt he would have talked over a man in the same way he talked over me. He never let me finish a sentence, nor did he care that he was in fact representing a taxpayer body.
Published in
Entrepreneurship
Tagged under
Wednesday, 12 August 2020
How small businesses are getting burnt by dodgy web developers
There are an abundance of grants available to small businesses looking to pivot their businesses online, but many are finding that the cheapest deal comes with dodgy web developers who are really just doing the numbers. Their sales spiel may be good, but their website development skills don't match. Many are offshoring their web development giving small businesses websites that are merely templates that don't have any of the basic factors taken into account.
Published in
Marketing
Monday, 10 August 2020
Glen Eira Small Business Website and Digital Marketing Grants Will Give Local Business An Advantage
Glen Eira City Councils extension of its marketing and website development grants will help catapult small businesses trying to reinvent themselves and survive in the current market. The market has changed forever and how businesses adapt will define their future and marketing is at the core.
Published in
Small Business Marketing
Thursday, 06 August 2020
Melbourne's small businesses have been shut down, so why market?
It's hard to imagine that this day would ever have happened, but one Government decision, rightly or wrongly, has closed down small businesses in Melbourne for 6 weeks, and most are uncertain as to whether they have a future, let alone whether they should market their businesses or not.
Published in
Small Business Marketing