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Marketing Eye Blog Author: Mellissah Smith - Page 8

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Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 14 September 2018 15:50

Today I bought a building | Marketing Eye

The most incredible thing happened today. Exactly 3 years since I bought my house, I bought my dream office. 
The tide turns from time to time - that's a fact. When a business is going incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations.
Thursday, 13 September 2018 16:19

Exciting new Job Opportunity at Marketing Eye!

Marketing Eye are looking for a Senior Marketing Executive to join our incredible Melbourne team! We are searching for a hardworking, innovative, creative thinker who has 3 years Marketing experience under their belt.

Marketing Eye is Australia’s most innovative marketing consulting firm where we like to do things a little different to everyone else. Here we have a flat organizational structure, that means – no management. Just a bunch of self-starting, job-sharing millennials that are reaching for the stars.

To find out more about what a career looks like at Marketing Eye, follow the link provided.

https://www.marketingeye.com.au/marketing-company-careers/senior-marketing-executive.html

Wednesday, 12 September 2018 07:53

What does the right marketing team look like?

Reinventing your marketing team should be a thing that all companies do on a yearly basis. Keeping everyone on their toes, but more importantly encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red in your balance sheet.
Like any company, we realise that reinventing yourself internally is the only way to keep people's jobs interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much more differently than ever before.
As the weeks creep up, I am becoming more and more anxious about the long-awaited launch of Robotic Marketer.
When you have a business and realise that you are about to get to the next level, but need to hire a marketing manager first - you are on the money! You see, too often people that run businesses are so focused on sales, they are not thinking about marketing and brand. While it is true that a business cannot survive without sales, it is also accurate that without marketing, it is highly unlikely a business will reach the next level.

One of the biggest mistakes businesses make is overlooking the importance of marketing. 
Every top-notch marketer knows that they as good as they may be, they will never know it all. It's impossible. Marketing is changing every day. Reading sentiment of target markets change rapidly. What is good today, may not be good tomorrow and so on.

But there is a list of things that brilliant marketers do that really make them standout from the the rest.
When a problem arises in business, there are many ways to tackle it. When it keeps happening, that's when you need to take stock and re-think what you are doing. That's what one company did and the results were astounding.
It's a darn shame that women spend so much time bitching about men and equal rights when they really don't do anything about it. I am tired of women complaining how unfair the world is. My question to them (if they live in Australia or the US) is whether that really is the case? I suggest that in most situations it is not.
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