Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 19 July 2017 08:24
The highs of entrepreneurship
I opened my email and received two emails that literally have me jumping for joy. As a serial entrepreneur I know only too well the highs and lows of business. Sometimes the challenges feel like they are insurmountable, then other times, you know that you've been there before.
Published in Entrepreneurship
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Tuesday, 18 July 2017 07:42
Why you are fearless and you don't even know it
When you decided to apply for your first job, you knew that there was a chance that your potential employer may not a) like you b) think you have the right skills c) consider you as a candidate d) work out what you bring to the table.
Most probably, you pondered one of these things or all of them before you went to your first interview. It may have created some nerves, or made you anxious. Perhaps, you did the opposite, and sounded overly confident and a tad cocky, when in fact you were shaking in your boots.
Most probably, you pondered one of these things or all of them before you went to your first interview. It may have created some nerves, or made you anxious. Perhaps, you did the opposite, and sounded overly confident and a tad cocky, when in fact you were shaking in your boots.
Published in Entrepreneurship
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Friday, 14 July 2017 15:10
4 Women that are shaking up entrepreneurship
When I think about women entrepreneurs today, I realise just how much entrepreneurship is changing and why women entrepreneurs of yesterday-year need to adapt.
There are 4 women entrepreneurs that stand out from the crowd and really are shaking up the way people view women entrepreneurs in Australia.
There are 4 women entrepreneurs that stand out from the crowd and really are shaking up the way people view women entrepreneurs in Australia.
Published in Entrepreneurship
Friday, 14 July 2017 08:06
Perspective is a beautiful thing
You can't be everything to everyone. It's impossible to excel at every part of your life all at the same time. The more you put into anything whether it's a relationship, hobby or work, the more you get out of it. Kindness is all you have at the end of the day. Nothing sticks if you just continue to be kind, and rise above any noise around you.
Published in Mellissah Smith
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Tuesday, 11 July 2017 07:13
5 Ways to have a happy workplace
Ever wondered why some workplaces are 'happier' than others? Why some people beem when they leave the office, glowing from the after-affects of a productive day? This phenonemon is more about how you grow your team, and what type of people you employ.
Published in Culture
Monday, 10 July 2017 07:57
How to deal with sociopath employees
Psychology is a big part of marketing and company culture. Understanding people helps you navigate how to manage them, and how to work with them. Much has been written about narcissist employees and employers, but it is the sociopath verging on narcissist that is really someone a company needs to watch out for.
Published in Culture
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Friday, 07 July 2017 08:41
3 Myths every entrepreneur needs to know about employee motivators
If you are anything like me, you have read every book possible on how to motivate employees to be high performers. It constantly changes according to what you read and there is no rule of thumb that works for all employees. Each time you read a book or blog that espouses to have the secret sauce, you find that there are some underlying issues that the company they are talking about may have.
Published in Culture
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Thursday, 06 July 2017 07:48
Why building your database through LinkedIn is important
When I first joined LinkedIn many years ago, I was reluctant. The only reason I joined was because the person requesting me to join was a guy in YPO organisation that I respected, and I thought I should say yes. It was long before everyone else got on board, and I didn't see the relevance as I was a business owner - but something said to me that it would play a big role in the future of marketing.
Published in Marketing
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Wednesday, 05 July 2017 08:01
From lingerie to cashmere sweaters: how one fashion designer made her mark
For anyone interested in becoming a fashion designer, there is one thing you need to know, and that is "the numbers".
Published in Entrepreneurship
Tuesday, 04 July 2017 08:21
If you don't have a marketing calendar, you're playing a dangerous game : Jay Baer
When I read this statement from Jay Baer, I am reminded about how important this is for each and every client we work for, and for ourselves for that matter.
So many companies still don't run a social media calendar, and yet it is so easy to do. With Hootsuite, Buffer and Coschedule, the whole process has become efficient, effective and results driven. All you have to do is experiment. While we read blogs that tell us the best time in which to post, if you do the maths and everyone posts at that time, then clearly it is the least effective time to post. Standing out from the crowd, within reason is important.
So many companies still don't run a social media calendar, and yet it is so easy to do. With Hootsuite, Buffer and Coschedule, the whole process has become efficient, effective and results driven. All you have to do is experiment. While we read blogs that tell us the best time in which to post, if you do the maths and everyone posts at that time, then clearly it is the least effective time to post. Standing out from the crowd, within reason is important.
Published in Marketing
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