Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 14 July 2017 08:06

Perspective is a beautiful thing

You can't be everything to everyone. It's impossible to excel at every part of your life all at the same time. The more you put into anything whether it's a relationship, hobby or work, the more you get out of it. Kindness is all you have at the end of the day. Nothing sticks if you just continue to be kind, and rise above any noise around you.
Tuesday, 11 July 2017 07:13

5 Ways to have a happy workplace

Ever wondered why some workplaces are 'happier' than others? Why some people beem when they leave the office, glowing from the after-affects of a productive day? This phenonemon is more about how you grow your team, and what type of people you employ.
Monday, 10 July 2017 07:57

How to deal with sociopath employees

Psychology is a big part of marketing and company culture. Understanding people helps you navigate how to manage them, and how to work with them. Much has been written about narcissist employees and employers, but it is the sociopath verging on narcissist that is really someone a company needs to watch out for. 
If you are anything like me, you have read every book possible on how to motivate employees to be high performers. It constantly changes according to what you read and there is no rule of thumb that works for all employees. Each time you read a book or blog that espouses to have the secret sauce, you find that there are some underlying issues that the company they are talking about may have.
When I first joined LinkedIn many years ago, I was reluctant. The only reason I joined was because the person requesting me to join was a guy in YPO organisation that I respected, and I thought I should say yes. It was long before everyone else got on board, and I didn't see the relevance as I was a business owner - but something said to me that it would play a big role in the future of marketing.
For anyone interested in becoming a fashion designer, there is one thing you need to know, and that is "the numbers"
When I read this statement from Jay Baer, I am reminded about how important this is for each and every client we work for, and for ourselves for that matter. 

So many companies still don't run a social media calendar, and yet it is so easy to do. With Hootsuite, Buffer and Coschedule, the whole process has become efficient, effective and results driven. All you have to do is experiment. While we read blogs that tell us the best time in which to post, if you do the maths and everyone posts at that time, then clearly it is the least effective time to post. Standing out from the crowd, within reason is important.
Over the weekend, I was looking at our business plan, which is updated regularly, and I realised that I have absolutely no idea of what is to come. Like many entrepreneurs, we like to plan the year ahead, and have over-arching 5-year goals. 
Thursday, 29 June 2017 10:47

Being a marketing consultant is insane

Being a marketing consultant is truly insane. Trying to explain what you do on a daily basis, is like talking another language to most people that are not in the industry - and for reason. We all work at different levels and few of us really talk to each other about marketing because everyone wants to be the top marketing expert that clients go to for advice.
When you are a successful woman, you are expected to be a whole heap of things, even if some of them you are 'faking it until you make it'.

I know first hand how much I have to perform. I have to hold a room in a meeting, and ensure that I am articulate, on point and relevant. In the office, I have to look like a leader and inspire my team to be high performers. At lunch with clients, I am on a stage. I have to entertain, say things worthwhile, make them laugh and show them that there is a real person under this business persona. At a staff Christmas party, I have to show my team that I am one of them, but I can't drink too much (not that I want to), and I am completely responsible for every persons behaviour and safety.
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