Blog Author Mellissah Smith - Page 10

Frandata is the company that commissioned Insomnia Pty Ltd to publish its inaugural magazine, with Marketing Eye as the dedicated marketing and design agent. Franchise Leaders Magazine is one of the best magazines in the franchise industry and is complemented by other marketing activities that are conducted on behalf of Frandata.

Franchise Leaders Magazine issue 2018

Referred by Macquarie Bank, Marketing Eye has been working on branding for Morrows and marketing in general. To date, Marketing Eye has developed the brand further, provided communications, re-designed and developed their website and has commenced marketing activity to promote company to a wider, targeted audience. It's financial services division, along with accounting, tax, legal and technology is one of the best in Melbourne.

Morrows Style Guide

Cleaning out some old boxes on the weekend, I found a few things that took me back down memory lane. In particular, something that showed me that where I am today, was where I was always going to be.

We each look at our lives and depending on how clear our memory is or in most cases, our version of events, we may sometimes realise that we were meant to be where we are, or that due to a sliding doors moment, everything changed for the better or worse.

Everyone is busy doing budgets for the next financial year, and setting sales forecasts, while marketers are frantically trying to ensure that marketing strategies are in line with the results that management are looking for. What is most important is the ability for companies to read the market, understand what customer want, and easily communicate why they should choose a particular company over another.

Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.

Women, you are good enough. In fact, you are more than that. You now have the power to be anyone you want to be, and the most important person you should want to be is you.

Watching women in high profile positions spruik their feminism ways, should not be the "lessons" you learn about feminism and Saturday's Royal Wedding was a clear reminder of that.

2018/19 is going to be a year of change. From narratives to business landscapes - the world of business is being turned upside down, and it is only the companies willing to adapt fast to these changes, that will truly make their mark.

For the past five months I have been incredibly picky about who would be the right person to spearhead the business in Sydney, a very important market to the Marketing Eye organisation.

While many have felt that I have sat on my hands, I have been quite deliberate. I needed the right person to be in the position that had the skills and passion to take the business forward.

It's that time of year when many Australian companies are reviewing their staffing needs.

When I think about what my life is like as a marketing entrepreneur, I often feel overwhelmed by the endless possibilities and the lack of time to execute all of my great ideas.

I try to fit as much as possible into every single day, and yet I still find that no matter how many resources I allocate to myself, my brain is working in overdrive and my list just keeps on getting bigger and bigger.

One of the first things we think we realise about successful entrepreneurs is their toys; the big house, the fast car and their luxurious holidays - that everyone else just dreams about.

But this isn't exactly the case. In fact, the most successful people I know are not in fact flashy or anything alike. They still live in the house they bought when they first started out, don't update their cars yearly, and often have a holiday house or choose experience holidays over the swanky likes of St Barts and St Tropez.

If you truly want to be successful, then you have to look a little deeper at the people you aspire to be like. Those telling you how rich and successful they are, are more often not. In fact, those keynote speakers that spruik their monetary achievements, often are making more money out of speaking than out of what they proclaim made them rich and successful.