As a customer, it is confusing and very few companies have fine-tuned the art of simple. We all learn at University to "Keep It Simple Stupid" - the KISS principal, but too many of us have forgotten that and perhaps we no longer believe it to be relevant. I do. Confusing the client, and our clients confusing their customers is a huge mistake and only when a customer identifies this do they start the breakthrough to achieving their next step towards achieving their ultimate marketing goal.
Mostly, the lack of understanding is of who you really are, and what is your purpose. Many people espouse to know what their purpose is, but how many of those same people can put their hand on their hearts and say, that this is why they were put on earth, and follow through with that mission until the very end?
But that was what we were always led to believe. That's what happens in life... right or at least we were told.
Marketing Eye is one of Australia's most recognisable marketing consulting firms due to our online performance. We were early adopters of everything from websites through to social media use. We know that every single month search engine optimisation must be a priority, and blogging keeps our prospects coming back time and time again.
Our interns have been amazing. They work on client accounts predominantly depending on capabilities on market research, databases, strategies, inside sales platforms, content development, social media and idea generation.
Which brought me to the fact that on my 5 minute drive to work, 3 cars were being removed by trucks because they had been left overnight and at 7am in the morning, the road doesn't allow parking. It was 7.01am.
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