Tag: automation

The beginning of a new financial year is an excellent opportunity for marketers to refresh their strategies, refocus on goals, and implement new tactics that can bolster their organisations' growth. Whether you're a seasoned marketing professional or just starting, these tips will help guide your efforts.

The integration of artificial intelligence (AI) into marketing strategies is significantly reshaping the industry, offering unprecedented opportunities for businesses to refine their methodologies and drive better outcomes. Robotic Marketer, an AI-driven marketing solution, is making significant strides in transforming how companies approach their marketing efforts. But what exactly is Robotic Marketer, and how can it boost your marketing strategy? Let's delve into its various aspects and discover how it is changing the game.

What is AI and what has it got to do with Marketing?

Artificial Intelligence is a term we are quite familiar with before the breakthrough of OpenAI’s ChatGPT, owing to popular media like the Terminator movies. But what does Artificial Intelligence mean, and how can we use it to leverage the marketing strategy of our enterprise? AI can be defined as a

The field of marketing is going through continuous shifts driven by technological advancements, changing consumer behaviours and upcoming trends. To survive in this fast and competitive profession, marketers must keep themselves updated and adapt to each new challenge they face. Future-proofing your marketing career involves continuous learning and cultivating a versatile skill set.

In the modern-day business scene, marketing automation has transitioned from a luxury to an essential component of effective marketing strategies. As digital channels proliferate and customer expectations evolve, the demand for personalised, timely and effective marketing communications has skyrocketed.

Automation tools like LinkedIn and HubSpot's new partnership, and platforms like Robotic Marketer, which simplify everything from strategy to execution and reporting, are leading the charge in transforming marketing into a more efficient, data-driven and results-oriented endeavour. 

In the dynamic world of contact centres, where operational efficiency and exceptional customer experience reign supreme, automation has emerged as a game-changing catalyst for transformation. By putting automation in the driver's seat, contact centres are experiencing an astonishing evolution that propels them to unparalleled levels of efficiency, reshaping the landscape of customer experience.

Marketing within the finance sector can be complex due to the heavy regulatory and compliance factors involved when handling such products. As the COVID-19 pandemic has proven, financial services are essential for all individuals, no matter what walks of life they may come from. However, such a necessary service can come with difficulty for businesses to differentiate their own service from others.   Therefore, it is of utmost importance for financial service firms to have strong impactful marketing.  This is especially important when taking into account the digitalization of customer interactions. 

Read on further to learn about 5 proven digital marketing strategies which are effective for financial service firms.

Email might be considered an old-fashioned approach for your marketing efforts, but the truth is that a well-written email campaign can still be very powerful for your company. Because everyone accesses email on their smartphones, it’s become much easier to reach qualified leads with high-quality content. Recently, Marketing Eye and Robotic Marketer engaged in a discussion about email campaigns and how they can still be effective for what your company needs, which you can see here.

Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. To keep up, we need to have an acute understanding of what digital marketing is, how it works, and what we need to implement to ahead of the curve. Below, we have compiled some of the bigger pieces of digital marketing that you should consider for your business.

Reality Check: Robots haven’t just landed in the workplace – they are already expanding their skills, increasing productivity and retention rates, and moving up the corporate ladder. As technology continues to bring unprecedented improvements into the workplace that essentially streamline processes and creates efficiency, employees will really need to start thinking about their value and worth to an organisation.