Tag: lead generation

As a young marketer, I know one of the biggest issues for marketers is to provide sales teams with leads. There is often a conversation among marketing and sales teams about how we fix the pipeline. So, our founder, Mellissah Smith asked Richard Forrest, the Chairman of Forrest Contact, to join her for a webinar to discuss lead generation. This webinar is ideal for sales teams and marketing professionals.

Lead generation is a fundamental aspect of B2B marketing. The strategies and tools deployed can define the success of your marketing objectives. As competitive pressures mount, businesses must find effective and time efficient techniques to attract and convert leads. This blog discusses ten proven lead generation approaches that have demonstrated efficacy in the B2B landscape.

Understanding the Importance of Strong Marketing for Associations

It is imperative for associations to adopt marketing strategies similar to those of businesses to remain relevant and competitive in today’s market. Associations often rely on the loyalty and support of their members, but maintaining and growing this base requires more than word-of-mouth and traditional methods. A well-planned marketing strategy can significantly enhance membership engagement, retention and overall satisfaction.

Lead generation is a widely-discussed topic in marketing circles and for good reason. It represents the initial step in attracting potential customers and capturing their interest. However, the story doesn’t end with acquiring leads. In fact, leads without action are as good as lost revenue, which underscores the importance of follow-up in the lead generation process. This blog explores the importance of follow-up and how it can enhance lead generation efforts and drive commercial success.

For years companies have trusted Recruitment At Work to find the very best talent. Recruitment At Work ranges from general laborers to corporate executives, providing businesses with the resources and staffing solutions the need. Recruitment at Work needed a marketing partner to develop a marketing strategy that reflected their modern approach to doing business. Marketing Eye created an updated eye-catching brand logo and collateral brochure that really conveys the brand message of Recuitment at work.

As business changes, companies must adapt and find new avenues for profitability accordingly. Among the various aspects of business operations, lead generation continues to be one of the most important ones in driving revenue. As competitive pressures mount, the future of profitability relies on creative strategies that not only attract potential customers but also convert them into emphatic advocates for your brand.

Here are some of best strategies covering tried and tested methods for generating leads for your business, all sectors of the industry alike.

Investing in marketing is not just about immediate gain; it is a planned move for businesses aiming for sustained growth and a competitive edge that lasts. As the competition increases in the market, having a well-thought-out marketing strategy can be the factor deciding great outcomes for brands.

Let us explore why investing in creative and future-ready marketing solutions is essential for the long-term growth of your business.

When you have a high-performing sales team, things really begin to look up for your business. Your sales team is responsible for driving revenue, building customer relationships and maintaining the overall health of the company. However, there are times when even the best sales teams can hit a slump. When your sales team isn't performing, it's important that you identify the root causes and take swift actions to get them back on track.

Let us look at the steps you can take to diagnose the issues, improve performance and how bringing in an external consultant like Simon Norcott from Box in the Sky Consulting can be just the push your business needs.

The integration of sales and marketing processes is essential for achieving sustained growth and a competitive advantage in business. For businesses looking to simplify operations, boost efficiency and drive revenue, understanding and mapping out these processes is one of the most important things to do.

This ultimate guide will explore the intricacies of the sales and marketing process, illustrate the key stages and discuss how these functions can work together. A detailed explanation will help visualise this integration and provide a clear roadmap for implementation.

When it comes to marketing, Sales Qualified Leads (SQL) generation is a critical function that requires a blend of technical skills, customer understanding and strategic thinking. Interestingly, marketers who have made their way from the contact centres often possess unique advantages that make them particularly effective at SQL generation.

This blog discusses how the skills developed in a contact centre translate into superior SQL generation capabilities and why marketers with this background can excel in any sector, despite the fierce competition.