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Marketing Blog tag: 'lead generation' - Marketing Eye

The first question we get asked when a new prospect calls our marketing agency is "how do I get more leads?" The answer is simple: Have a B2B lead generation strategy in place and make sure you have the resources and budget to execute it.
Published in Marketing
Wednesday, 12 August 2020 18:49

Pietra Gallery - Natural Stone

Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia. With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.

The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website. Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding. 

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Published in Portfolio
Friday, 17 July 2020 16:31

Hoverscape - Technology

Hoverscape is Australia’s premier drone data provider, supplying asset and infrastructure professionals with the most actionable drone data on the market, by ensuring that data is not just captured, but is presented in the most digestible way possible. Hoverscape focuses on capturing the highest fidelity drone data allowing you to make better decisions.

Marketing Eye worked with Hoverscape to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to enable a stronger brand presence and understanding of the services offered by Hoverscape. We helped to deliver a print strategy that included informative brochures, business cards and banners to enhance the brands competitive advantage and provide Hoverscape with informative collateral at tradeshows.


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Published in Portfolio
Friday, 17 July 2020 16:25

Maxxam - Technology

Maxxam is an IT services and networking company based in Melbourne. The company has built a reputation in selling third party technologies, specifically in the field of security.

Marketing Eye helped the company establish its presence as a fast growing, innovative brand by producing marketing collateral such a business cards, along with aiding the company's rebranding efforts by desiging a new and functional website.

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Published in Portfolio

Innovent Business Solution is a software company that offers a CRM system that enhances business functionality and workflow processes. With a comprehensive understanding of the existing limitations in CRM software and technical expertise in software application, Innovent Business Solutions delivers a long-term solution that ensures business growth and efficiency.

As a marketing consultancy firm focused on client success, Marketing Eye played a key role in branding the business. From developing an industry-leading presence through a search engine optimized and user-friendly website to designing marketing collateral that communicated the brand story, Innovent with the help of Marketing Eye was able to position itself as a trusted expert in improving business efficiency for a sustainable competitive advantage.


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Published in Portfolio
Friday, 17 July 2020 11:20

JESI - Technology

JESI is a trusted Australian software provider whose solutions tackle the issues created by a remote and geographically dispersed workforce. The Global Health Crisis in 2020 took this to another level when workers across Australia and the globe were forced to operate remotely from home. This tasked organisations with a new level of logistical difficulty, not only in assuring the safety of these employees working from home, but also in checking in and assessing the wellbeing of these people as well. 

JESI’s software solutions responded quickly to the changes in global working arrangements. JESI’s technology allows for non-invasive and momentary responses to enhance communication between the different levels of a business. 

JESI engaged Marketing Eye to leverage their world-leading technology and take their brand and its communications to the next level. With uncertainty in their future marketing, JESI and Marketing Eye first worked together to develop a marketing strategy of an industry-leading standard. This document would become the roadmap to the successful development and execution of an integrated marketing campaign, which would see JESI increase its brand perception. 

With a proven product already on hand, the challenge for JESI was to get their message out there for more to hear. And with an insightful approach to marketing, that’s exactly what they did. Considered execution of public relations saw the company featured across an impressive variety of media platforms, which heightened both JESI’s brand awareness and brand perception. An eye for detail, engaging content marketing and responsive branding has led to JESI’s continued success and effective communication in their target market.

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Published in Portfolio

Nudge Accounting provides offers online accounting packages as an affordable end-to-end solution for small businesses and start-ups. Based in Pyrmont NSW, Nudge Accounting’s team of Chartered Accountants ensure your finances are managed efficiently with efficient online systems, cloud storage and a dedicated client success manager. Nudge also offers business improvement process reviews, taxation services and KPI management to make sure that their clients’ businesses stay on track.

Marketing Eye has been working as an outsourced marketing agency for Nudge Accounting. Marketing Eye helped to develop a marketing strategy for the potential small business and the start-up market that Nudge Accounting could be exposed to, whilst also improving their website and generating more attention towards their social media channels.

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Published in Portfolio
Tuesday, 23 June 2020 09:56

C.L. Services - Logistics

C.L Services is an established 3PL supply chain service, based in Atlanta, Georgia, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become the trusted partner for freight management services.

Marketing Eye utilised its competitive advantage and created brand awareness through the creation of EDM, newsletters, and brochures. As part of the marketing strategy designed by the outsourced marketing department, C.L Services website was also repaired, and their social media channels were regularly updated to reflect the brand’s perspective.

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Published in Portfolio

Johnson Stephens Consulting engaged with Marketing Eye for their outsourced marketing efforts. Within this relationship, Marketing Eye developed a rebranding and new image for the Supply Chain consulting firm, who provide strategic solutions and leading-edge experience meeting the needs of the company’s in the logistics industry. The marketing strategy provided a design element that was bought to life in the form of a logo, appearing on new business cards and their website. Marketing Eye also redeveloped its website and managed and engaged with their social media.

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Published in Portfolio
Friday, 05 June 2020 16:48

Shadex Blinds - Building Supplies

Shadex provides customised blinds that are innovative and cost saving. Their website was completed a few years ago however, the marketing strategy had a focus on design, which was delivered through the creation of new marketing assets which included a new website and business cards.

Marketing Eye designed a website that showcased the work completed by Shadex and acted as a portfolio of their designs. We ensured that clients could reach a deeper understanding of the completed work and the high level of quality of blinds.

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Published in Portfolio
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