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Marketing Blog tag: 'lead generation' - Marketing Eye

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Displaying items by tag: lead generation

Do you remember when you first joined LinkedIn? If it was near the start, there were a bunch of people who invited you to be on the platform. The person who invited me was influential and someone I respected, so I started to fill in the form. I didn't write too much and didn't think too much about it afterwards. Afterall, I wasn't their target market - or was I?
Published in Marketing
Friday, 05 April 2019 09:11

The wonderful world of Lead Generation

In business, to be successful you need revenue, and to fuel revenue you need LEADS. Put simply, lead generation encompasses all activities relating to the identification and cultivation of potential customers.
Published in Marketing
If Google is creating havoc with your inbound leads to your website, you are not alone. In the 30 years that search engines have existed, power plays by Google and Bing have been affecting the online searchability of keywords making SEO more chalenging than ever before.
Published in Website Development
Wednesday, 07 December 2016 05:16

Trends in Social Media Marketing for 2017

Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.

Published in Social Media
Some people are satisfied with minimal sales and minimal income, and there is no motivational factors that will ever change that. All motivating them will do, is change their expectation of entitlement.
Published in Management
Challenges that we face today, are the making of us tomorrow. How we cope under extreme pressure and instability, really acts only as an indicator of how well we can weather a storm. 

No business in the world has smooth sailing every day. It may look like some do, but they don't - I can assure you of that.

I am in a privileged position these days, as I work 'on' the business and not 'in' the business. I have changed from being a business owner from 25 years of age to 30, then an entrepreneur from 30 to 41 years of age, and now I am definitely an innovator. Our direction is ahead of the curve, and at the forefront of marketing globally. We don't look at our own backyard as our competitive landscape, but instead a global market that continually changes and with that, we need to adapt and forge ahead with new ways in which to do business.
Published in Entrepreneurship
As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.
Published in Marketing
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

The difference is from start to finish
Published in Marketing
Kylie Saw from Marketing Eye Melbourne office did some investigation into a new trend on Twitter. This is what she found:

According to the latest figures from Emarketer, Twitter is now the fastest growing social media networking site in the world.

Over the years, we’ve witness how Twitter has transformed into different versions of itself while maintaining the core elements. For instance, integration with other social media platforms like Facebook and Instagram, Photo Card to attach photographs and App Card to promote directly to mobile phone applications. Today, Twitter is recognized as the best social media channel for lead generation. And subsequently, is identified as a key marketing tool for brands everywhere.


Just this week, Twitter has unveiled an upgraded feature on its Twitter Cards program – the ‘Lead Generation Card’.

This Card is exactly as its name suggests – it generates leads.

Published in Marketing
Wednesday, 03 October 2012 15:31

Prospecting leads to the gold clients

By Christopher Niesche - smh.com.au

EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.

But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.

Here are tips on how to build up a prospect list.
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