Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
While many millennials have checked employment history, it's not hard for those who don't to stand out from the crowd and be the candidate of choice.

The world is full of opportunities and career choices doesn't have to include career 'mistakes' if you know a few ways to trick how you think about things, to ensure that you are not feeling the pinch of regret when you can't see the forest from the trees.
Sep 18, 2017
I'm celebrating 18 years as an entrepreneur and I can safely say that there are still a few more years to come.
Sep 13, 2017
Yesterday was the last day of an internship for a young man who had chosen Marketing Eye Melbourne as the place he was going to learn and work out where he wants to be after he graduates.

Last days are always hard. Firstly, if you have finished everything that you were working on, you tend to just do task that have to be done, rather than projects that may benefit your internship and future employment prospects. Secondly, it's a day of reflection. What did you get out of your internship? Was it worthwhile? Are your colleagues friends of the future? Do you want to work at the company that you did your internship at? Have you chosen the right career path? Are you more confused than ever?
Sep 12, 2017
Less hustle, more bustle. That's what I say. I know most entrepreneurs talk about how they hustle their way to success. I can safely say, I have not. In fact, I dream of being a hustler, but fall dissimile short of this in every way possible because I am one of those people who can tell you what I do if you ask, but won't broadcast due to the fact that I am actually shy.
It takes a team to build a business, and one bad egg can spoil the broth. If you have been in business for some time, like myself, this will ring true. While we read so many blogs and stories about how leadership determines culture, I beg to differ. In fact, I think leadership has little impact on culture, but people do.

Yesterday was a eye-opener for me. I saw an international team collaborated to make sure that their boss (aka me), knew how much they meant to each and every one of them. They went over and above, with every single person contributing in one way or another.
Sep 06, 2017
This morning, I decided to have breakfast at my favourite cafe, Hobba Prahran before heading to the office. I sat at Hobba with a big smile on my face. I have spent the past month with my teams in Brisbane, Sydney, Melbourne and Atlanta and it has been amazing.

The energy in each office, stand up meetings, pride in their work, on-boarding of clients and in general, their 'nice-ness' is beyond anything you would ever expect in an office environment.

I had a particularly stressful period of time. Hackers had attacked our business and we were leaking cash like no tomorrow. I handled it great for the first three days, then I fell apart. I felt like it was all too much. My life is full and to add that type of stress to my life, I felt overwhelmed. It was certainly challenging.

My team could see that I was stressed, and on my last day in the Melbourne office prior to heading to the US, the team wanted to celebrate my birthday. I asked them if they would mind if we didn't celebrate my birthday and celebrated just Christina's instead.
What makes our agency special? It's a question that I am asked frequently, and it always makes me think "what is it that is our secret sauce?". What makes us different from the marketing company down the road?
Sep 03, 2017
On the 28th of August, I celebrate another year, and for that I am forever grateful.
In not so many words, the other day I was told that I couldn't play with the big boys because they had more money and could get a software solution out faster than I could. It was devastating to hear, but it was the second time this person who I respect immensely has said this to me.

Did most of the tech companies that became billion dollar enterprises not start from garages? Did they have hundreds of millions to play with when they started? I don't think so. So, why would I not be able to self fund my startups that are disruptive and bring to the market products and solutions that will change the game?
Sitting at my desk that overlooks the Sydney city skyline and harbour, I often look out and cannot appreciate more just how fortunate I am.

I work with immensely talented people, who put their heart and soul into their jobs. I mentor people that are not only appreciative, but really good people. I am mentored by what I consider the best of the best, although I don't always think so when I am 'wrapped over the knuckles' usually because my focus is on the 'new shiny toy' and they don't want me taking my eye off the ball.
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