Blog Author Mellissah Smith - Page 5
CFI Global is an Australian wholesale distributor of DENSO scanners, QR code readers and printing technologies. Marketing Eye has worked closely with CFI Global to develop a new brand logo and the corresponding branding for all marketing material. Their design work portrays an updated, modern take on a provider of cutting edge technology in the scanning space.
Delivery Quote Compare is a successful online transportation platform that is well established in the U.K but relatively unknown to the Australian market. Delivery Quote Compare engaged Marketing Eye to create their marketing strategy for them based on the Australian target market. Marketing Eye revamped their website and tailored the messaging to the Australian audience while also acting as a outsourced marketing agency for the Delivery Quote Compare business.
Marketing Eye was engaged by Auscontact as an ongoing outsourced marketing department. Marketing Eye created the marketing strategy using Robotic Marketer and created the branding and visual identity of the Auscontact Excellence Awards, plus regular marketing collateral for Auscontact. Auscontact has found an increase in members, a passion for contact centres and an emergence in interest in the contact centre industry. The re-branding exersize has been an integral part of the Auscontact Marketing strategy increasing customer awareness, excitement and participation.
When I first developed Robotic Marketer I knew that I had to connect to a very large audience. No technology can be powerful without valuable feedback. Every piece of feedback, good and bad, helps developers fine-tune their technology to provide a better solution for the end customer.
By Tegan Addinsall, Melbourne, Marketing Eye Licensee
Business hygiene is just like personal hygiene. If you don’t follow basic personal hygiene routines, chances are you will stink, and the same goes for your marketing efforts.