Blog Author Mellissah Smith - Page 5

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
When a problem arises in business, there are many ways to tackle it. When it keeps happening, that's when you need to take stock and re-think what you are doing. That's what one company did and the results were astounding.
It's a darn shame that women spend so much time bitching about men and equal rights when they really don't do anything about it. I am tired of women complaining how unfair the world is. My question to them (if they live in Australia or the US) is whether that really is the case? I suggest that in most situations it is not.
Friday, 17 August 2018 11:17

$1,000,000 - Amateur move

I'm sitting at the airport about to hop on my next plane. I dress the same way every flight for comfort; a Nike pant, Armani knit, Nike shoes and jewellery. I wear a scarf to lift the outfit just in case my luggage goes missing at the other end, and I always pack a pair of heels in my hand luggage. I am ready.
Thursday, 16 August 2018 07:48

Are women afraid to lead by themselves?

Entrepreneurship can be the toughest gig in the world especially for a woman. Without playing the 'female' card, there are many different issues that women face when making the courageous decision to be an entrepreneur - and most of it is about their mindset.

It's true. I was told by someone who I respect with more than a billion dollars in the bank to forget about developing Robotic Marketer, the world's first robotic and AI based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "stuff that!". I truly believe that I can do anything I set my mind to - and I'm right. 
An extraordinary thing happened yesterday. I saw someone through their eyes. Their vulnerability, insecurities, hopes and dreams - and their next move will define them more than they realise.
Marketing Eye put an incredible amount of effort into delivering world-class marketing strategies to clients. We have invested heavily in research and development, and of course, developing the world's first Robotic Marketer. 
Thursday, 02 August 2018 07:57

My marketing conundrum - please help!

I once had to hire a law firm, and at the time I didn’t have a lot of money to throw around. I was growing a business, and every cent counted.

Last night I had two hours sleep. I lay in bed for hours on end tossing and turning, thinking about a whole heap of things.
Today is one of those days. I woke up every hour from midnight, ready to get up and pack my bags for yet another trip. 
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