Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
It's that time of year when many Australian companies are reviewing their staffing needs.
When I think about what my life is like as a marketing entrepreneur, I often feel overwhelmed by the endless possibilities and the lack of time to execute all of my great ideas.

I try to fit as much as possible into every single day, and yet I still find that no matter how many resources I allocate to myself, my brain is working in overdrive and my list just keeps on getting bigger and bigger.
One of the first things we think we realise about successful entrepreneurs is their toys; the big house, the fast car and their luxurious holidays - that everyone else just dreams about.

But this isn't exactly the case. In fact, the most successful people I know are not in fact flashy or anything alike. They still live in the house they bought when they first started out, don't update their cars yearly, and often have a holiday house or choose experience holidays over the swanky likes of St Barts and St Tropez.

If you truly want to be successful, then you have to look a little deeper at the people you aspire to be like. Those telling you how rich and successful they are, are more often not. In fact, those keynote speakers that spruik their monetary achievements, often are making more money out of speaking than out of what they proclaim made them rich and successful.
When you first start a business, many of us don't have a manual, any formal training and are generally learning as we go. This style of taking a business from startup to fully fledged successful business, comes with many hurdles - some that are too large to overcome.
When life throws you curve balls, sometimes it's best to do nothing. I know that doesn't seem like the most obvious solution, but I have just learned that it can be true, at least for me.

For almost two months I have been unwell every day. It has gotten to a point, that whatever is happening in my body, put me permanently in bed for 5 days straight. No computer. No television. No phone. No people around. Just my dog who has definitely developed cabin fever and is dancing at her own shadow right now, because she needs entertainment.
Something that I live by in business is systems, processes and technology. Together they make a formidable trio.

Running businesses can be incredibly hard, well at least I think so. It takes a tough person to go through all the challenges that you are faced with from a day-to-day basis and just when you think you have nailed it, something else comes up and remind you that you haven't.
I'm embarassed to say that I have let down my readers because I have been so busy working on innovation and developing the Marketing Eye business, that I haven't had a minute to scratch myself. I don't think that I have ever taken so long to write a marketing blog in the entire history of Marketing Eye, and I've missed it as much as you may have.
Wednesday, 04 April 2018 10:29

What is old, is new

If you are constantly challenged by the fast pace of change, then don't worry - so is the rest of the world. We are all in catch up mode and it isn't something that too many of us like, until we catch up and realise that we were worried about absolutely nothing.
Everyone is on the lookout for top-notch team members that will help their businesses accelerate their growth.

Finding the right people for the right job can sometimes be quite difficult. There is so much competition in the market for high performing talent with strong credentials, and even the fact that they often change jobs as quickly as they change their underpants – this does not waiver.

Marketing Eye Sydney is seeking to find a high performing, self-starting, Inside Sales Executive to join the team.
I'm not sure how many people I have employed over the years, but I can definitely attest to working with some of the marketing industries greatest minds, and a few that perhaps chose the wrong career path.
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