Marketing Blog Posts - Author Mellissah Smith - Page 5

Blog Author Mellissah Smith - Page 5

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
With the recent lockdown in Melbourne, our Marketing Eye office has utilised the time to do an office renovation. There have been many reasons for this, but mostly because no-one is in the office for 6 entire weeks and it is the perfect opportunity to not only rethink our business but also the environment where we work.

Whether you are a start-up that didn't get off the ground due to COVID, a small business, or a large corporation, you are faced with uncertain times and a very volatile marketplace which means that your online performance and in particular your digital marketing strategy may not be working quite as effectively as it should.

Thursday, 13 August 2020 14:57

Why ego is at the heart of intimidation

Today I had the most awful experience. I was on an introductory call in relation to a government grant for the development of Robotic Marketers technology, and the external consultant intimidated me from start to finish.

I fell apart. I wasn't on my game. I didn't react well and I felt as though being a woman was to my detriment. I doubt he would have talked over a man in the same way he talked over me. He never let me finish a sentence, nor did he care that he was in fact representing a taxpayer body.
There are an abundance of grants available to small businesses looking to pivot their businesses online, but many are finding that the cheapest deal comes with dodgy web developers who are really just doing the numbers. Their sales spiel may be good, but their website development skills don't match. Many are offshoring their web development giving small businesses websites that are merely templates that don't have any of the basic factors taken into account.
Glen Eira City Councils extension of its marketing and website development grants will help catapult small businesses trying to reinvent themselves and survive in the current market. The market has changed forever and how businesses adapt will define their future and marketing is at the core.
It's hard to imagine that this day would ever have happened, but one Government decision, rightly or wrongly, has closed down small businesses in Melbourne for 6 weeks, and most are uncertain as to whether they have a future, let alone whether they should market their businesses or not.
Normally I would say it's not Government's responsibility to help market small businesses, but all of that changed when the Government imposed bans on companies opening their doors.

With threats (and I mean threats) of more to come, small businesses throughout Melbourne and the rest of Victoria have been forced to close for a minimum of 6 weeks. That means no work, no clients, no ability to pay the bills and rent.
Whether your husband is already successful or on his way up, there is many things that you can do to help him achieve his goals.  I get asked all the time for tips on how to my friends can make their husbands more successful which I am happy to share, although I am no expert.
Last week we had to put off one of our remote workers in my technology startup, something that many small business owners have had to do of late. I dwelled on it for two months and tried to figure out how I could keep him on staff and in the end I was pushed against a wall. I had to make a decision.
It is with great sadness that I write this blog. Since March I have been fighting the big fight and trying my best not to let what is going on in the world dampen my spirits.
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