Displaying items by tag: psychology

We are in a hiring phase with our company Marketing Eye and right now I am in Sydney hiring a number of new marketing staff. We are looking for people who can take the business to the next level and are able to fast and efficiently learn how we do business, why we do business and the many things that make up a great marketing resource.
Published in Marketing
Friday, 05 October 2018 07:51

Why some marketers are better than others

Have you ever wondered why you hire two people with the same skills, identical degrees and similar project experience, but one appears to be significantly better than the other?
Published in Marketing
It doesn't take long to realise that some marketing professionals are more competent and successful than others because they inherently have skills that other's don't. You can get by as a marketer with sound writing skills, a firm understanding of marketing with continuous training and development. Most employers would be happy with this, and I have to say that I find employees that have this background to be more than ok. However, if you truly want to be successful, and out-shine the rest of the pack, you need this skill:
Published in Marketing
When I think about what my life is like as a marketing entrepreneur, I often feel overwhelmed by the endless possibilities and the lack of time to execute all of my great ideas.

I try to fit as much as possible into every single day, and yet I still find that no matter how many resources I allocate to myself, my brain is working in overdrive and my list just keeps on getting bigger and bigger.
Published in Entrepreneurship
If you don't believe in it, why do it? 

I had breakfast with 'the devil's advocate' this morning. A dear friend who always asks a lot of questions and is possibly so seasoned that instead of having a glass half full when a new idea or business starts, he spends a little too much time in focusing on what won't work.
Published in Entrepreneurship
Friday, 14 July 2017 08:06

Perspective is a beautiful thing

You can't be everything to everyone. It's impossible to excel at every part of your life all at the same time. The more you put into anything whether it's a relationship, hobby or work, the more you get out of it. Kindness is all you have at the end of the day. Nothing sticks if you just continue to be kind, and rise above any noise around you.
Published in Mellissah Smith
Anonymity online no matter how much you think that you have created an anonymous account, is no longer the case. With the changes in Australian law and the brilliance of a number of technology experts, finding the source of an anonymous comment on a website is now the norm.

Over a year back I received a call from a tech guy who was out to turn the tables on people who write slander on employers as anonymous people on influential websites. He not only told me what he could do, but actively showed me how you can find out who wrote what on various websites and then trace their whereabouts. It's quite fascinating really and something that at long last brings to the table something all future employers want to know.
Published in Management
Monday, 16 September 2013 05:36

Are we all a bunch of know-it-alls?

Last night in New York, I was sitting at a dinner party where everyone was animated with lively conversation.

In no time, the conversation turned to dating, and with two single women in the room everyone was eager to establish the latest on their dating scorecards.

A very confident business woman explained that she had trouble dating and that being in her early 40s, most men that asked her out were in their early 30s or late 50s - but no-one in between.

She went on and explained in detail just how frustrating it is to date. With her very successful high profile business, commitments to travel and the fact that because she is in the public eye, she struggles with being noticed, this dynamic woman was fascinating.
Published in Mellissah Smith
Monday, 20 February 2012 07:43

What design is better?

As a marketer with 20 years experience, I am always trying to figure out the psychology behind why a client picks one logo over another, or one way of doing things over another.

Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.