Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 19 December 2017 09:27

Replacing the conventional agency model

There was once a real reason why big agencies had such a stronghold on anyone serious about marketing their company - but somehow that has fast become something of the past.

When I started out in agency world, it was the big brand agencies who every company wanted looking after their brands. Fast track 20 odd years, and now it's the small agencies and startups that are completely disrupting the market.
Friday, 15 December 2017 07:33

There is no place I would rather work

When you wake up and race to the office each day, not out of necessity but because you are can't wait to turn on your laptop and hang with your team - you know you are doing something right.

My job isn't what you think. Yes, I own a marketing company, but given that we have a true flat organisational structure, I don't manage anyone, or anything for that matter. Instead, my days are full of creativity, writing, celebrating, brainstorming and general engagement with the people that work at Marketing Eye.
Thursday, 14 December 2017 08:09

Is your marketing all talk and no action?

You realise that your sales figures are not what they should be, or that you want to make that quantum leap to the next level as a business, and marketing is going to help you get there - but there is a catch, and that's where you get caught.

So often entrepreneurs, sales managers, marketing managers and other key stakeholders have bold ideas on how they can make their company more successful. They get all excited about what they are going to do, and quite often get all the people around them on the same page believing that the company is about to reach new heights - then, nothing happens.
Wednesday, 13 December 2017 07:47

Gone in a second

I've never thought that far ahead. It's not because I don't dare to think about the future, but more to do with the fact that I am in the present, working through one 'to do list' item after another.
Monday, 04 December 2017 16:05

Is your job about to become redundant?

We are all on a journey in life, that is quite often than not, dictated by our desire for greater experiences or money. The latter is an interesting mark as it can either defeat you, or make you, and few people find the happy medium whereby they have enough to live a good life, and to give to others at the same time, without making money their scorecard.

Experiences are to be had. Sometimes people hold themselves back from their full potential, only to find disappointment in the end result. Why are they holding themselves back, when they could simply let go a bit and find their way into the place they were always searching to go? 
Monday, 04 December 2017 09:15

What 'NOT' to do at your office Xmas party

Everyone has been to an office Xmas party that has gone a little a-wire.
It's that time of year and while we are all celebrating the first day of summer, we know there is a lot to do as the year comes to an end.
Wednesday, 29 November 2017 09:45

Ready to be an entrepreneur?

Over the past few weeks, a friend of mine has approached me to give them some tips and guidance on being an entrepreneur. They have been a seasoned professional, in the same field for 20 years, and now they feel they are finally ready to take the leap.

The problem is, they don't know where to start. Well, they do, but they haven't quite grasp how much they have to do to get the ball rolling.
It's that time of year, when we all start to feel the pinch. What is it that we want to achieve by the years end and what will 2018 look like.

For many of us, we have kicked some goals in 2017, but didn't quite stick to our New Years' Resolutions. If you are constantly on the improve, and wanting to grow as an individual, and in your careers or business, you know that you have to work out what is stopping you from reaching your full potential.
If you have found yourself on a steep learning curve over the past few years, don't become complacent, because doing just that will make you irrelevant, and I know this first hand.
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