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Marketing Eye Blog Author: Mellissah Smith - Page 6

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Blog Author Mellissah Smith - Page 6

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 26 September 2018 16:22

How marketers will be forced to be more nimble

Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings.

Maud Garcia

Your marketing strategy is the link with your customers. It requires some investment but having a big budget is not the key to its success. An efficient marketing strategy requires everyday work. Our Marketing Eye team has come up with 10 ways to optimise your marketing strategy without spending money:

Tuesday, 25 September 2018 12:32

Marketing Eye Graduate marketing services

Like many businesses, there is never enough time to get all the marketing done that needs to be completed, and quite often businesses either don’t have the excess funds to hire a full time marketing executive, or they don’t wish to have another head count.

Marketing

Smart businesses know that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a day. With our brain processing an abundance of information daily, our mental filters are on overdrive. As marketers, we need to tackle the problem of how we get our posts to remain in the minds of our audience? Marketing strategy is key, however, that is easier said than done. Marketing consultants offer great insight into strategies and tools to help your business achieve a tailored solution.

Tuesday, 18 September 2018 07:38

The one thing that gives marketers a leg up

At Marketing Eye, we employ a lot of marketers and over the years you learn to refine what type of marketer you look for in a role such as marketing consulting.
It came to my attention that after buying a new building to house our company brand, 'Marketing Eye' on signage at the front of a retail space may not exactly fit into the landscape of the street. 
Friday, 14 September 2018 15:50

Today I bought a building | Marketing Eye

The most incredible thing happened today. Exactly 3 years since I bought my house, I bought my dream office. 
The tide turns from time to time - that's a fact. When a business is going incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations.
Thursday, 13 September 2018 16:19

Exciting new Job Opportunity at Marketing Eye!

Marketing Eye are looking for a Senior Marketing Executive to join our incredible Melbourne team! We are searching for a hardworking, innovative, creative thinker who has 3 years Marketing experience under their belt.

Marketing Eye is Australia’s most innovative marketing consulting firm where we like to do things a little different to everyone else. Here we have a flat organizational structure, that means – no management. Just a bunch of self-starting, job-sharing millennials that are reaching for the stars.

To find out more about what a career looks like at Marketing Eye, follow the link provided.

https://www.marketingeye.com.au/marketing-company-careers/senior-marketing-executive.html

Wednesday, 12 September 2018 07:53

What does the right marketing team look like?

Reinventing your marketing team should be a thing that all companies do on a yearly basis. Keeping everyone on their toes, but more importantly encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red in your balance sheet.
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