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Marketing Blog tag: 'communication' - Marketing Eye

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Displaying items by tag: communication

Friday, 08 March 2019 08:15

How to reignite your team’s creativity

It is no question that the complexity of today’s marketplace requires innovation. No more can we rely on the same ideas that have given us success in the past. Research suggests that 80% of people believe harnessing creativity would generate economic growth; while only 25% of those feel they are actually living up to their creative potential.

It doesn't take long to realise that some marketing professionals are more competent and successful than others because they inherently have skills that other's don't. You can get by as a marketer with sound writing skills, a firm understanding of marketing with continuous training and development. Most employers would be happy with this, and I have to say that I find employees that have this background to be more than ok. However, if you truly want to be successful, and out-shine the rest of the pack, you need this skill:
Published in Marketing
Without clients, no-one has a business. They are king in every sense of the world and unless they treat your people in a way that is not within your values of company culture, all organisations will benefit from having a client-first approach.
Published in Management
Wednesday, 17 April 2013 09:51

Are you being heard?

Are you being heard?
I experienced a frightening moment late last week when a star design intern in our Sydney office acknowledged the exchange we were sharing as the third time we'd ever spoken outside of work.

He's been with Marketing Eye for 4 months.

I work in Marketing Eye's Sydney office - every day, as does he. In fact, he and I sit no more than one meter apart but this close proximity evidently has no bearing on our track record of communication. Sure, we talk all the time about visual communication and client work and then there’s the phone that rings 50 times a day and it's a really busy time for Marketing Eye at the moment as we all step up to bring everything we can - but 3 actual conversations in 4 months?! That's appalling. In fact, I'd go one step further than that and say it's *beep* disgusting.
HOW TO TALK TO THE EGO AND GET SALES RESULTS IMMEDIATELY
That age old battle - the ego vs the heart - is more relevant now than ever to us marketeers and anyone directly involved in business development. It dictates how you speak to the people you need to be speaking to; how you capture their attention and it applies to every communication you put out there – online, direct mail, posters, brochures, social media.

The thing is though, with everyone communicating to everyone else - shouting, pitching and bargaining for a share of the market - it can be hard, defeating and infuriating for those of us running ethical business operations to compete with ‘get rich quick’ and ‘lose 7kg in 7 days’.
Thursday, 08 September 2011 14:40

Not sure how to close a sale?

What are you really saying to your customers?

Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.
Published in Marketing
Tuesday, 19 July 2011 11:10

Why online marketing fails

Being a statistic for failure isn’t much fun-let’s face it. I don’t like the idea, and I bet you aren’t too keen on it either. And when it come to small business, or any business or cause for that matter it is best to avoid it like the plague. This leads me to wonder why so many businesses out there do not invest in a solid online marketing strategy of an effective website.

Put simply- no business will survive without a good website. However, what is most surprising to me is not how bad some websites actually are but in fact how easily these website short comings or problems can be fixed.

Having had a browse around various small business websites recently it occurred to me the magic a good website can do for a small business.

Published in Marketing
Friday, 18 June 2010 11:01

Think about your brand as a person

This morning I was chatting to my creative director about a client. I was reminded that as a marketer, we often forget about the small things that make our client’s brands so special and unique because we are too busy doing rather than looking at the brand through pictures.
Published in Marketing