In today's highly competitive business environment, businesses need to stay on top of the latest in marketing technologies to drive better business performance. One way to do this is by using marketing automation tools, such as Robotic Marketer and ChatGPT to complement your email marketing, marketing automation, sales enablement and CRM technologies. These tools can help businesses streamline their marketing processes and increase efficiency, leading to better results and a higher return on investment.

By combining Robotic Marketer and ChatGPT, companies are not only provided a marketing strategy and how to execute marketing programs, but through ChatGPT will take it that step further and start execution. What that means for marketing teams is that their work can be cut by at least 50%, with time spent on personalisation of content and lead generation campaigns, and a more humanised personal approach. 

What is Robotic Marketer?

Robotic Marketer is a marketing automation platform that helps businesses automate their marketing strategy. The AI-based technology uses GPT-3 and as such is able to benefit from deep learning models to drive better outcomes for companies. Imagine you have a marketing manager capable of accessing thousands of data points, information on competitors and customers, and learn from your past marketing programs to identify the right path forward. It allows businesses to create and send targeted marketing campaigns, track performance, and analyse results in real-time. With Robotic Marketer, businesses can save time and resources by automating marketing programs identifying the best marketing strategies and content such as email marketing, brand building, social media, and lead generation.

Benefits of Using Robotic Marketer

There are several benefits to using Robotic Marketer for your marketing efforts:

• Improved marketing performance: By using Robotic Marketer companies are able to identify the best marketing programs and tactics that directly align to sales forecasts, business planning and lead generation requirements. Rather than use "gut instinct" or the experience of one marketer, this technology draws from data and past performance to identify marketing tactics with higher predictability of achieving goals.

• Increased efficiency: By automating tasks such as email marketing and social media posting, businesses can save time and resources. Through Robotic Marketer, marketers can identify exactly what marketing programs they need to focus their energies on and steer clear from marketing tactics that don't fit into the overall plan and won't get the traction required. This allows them to focus on more important tasks, such as events and customer service. The Robotic Marketer uses AI to develop the marketing strategy saving weeks, if not months, of a marketers time and includes important implementation plans with designated resource allocation. It's ability to track performance and drive meaningful campaigns is game-changing.

• Better targeting: Robotic Marketer allows businesses to create targeted marketing campaigns based on customer data and interactions. This helps businesses reach the right customers with the right message at the right time, leading to better results. The biggest benefit of Robotic Marketer is that it puts your customer first, not a marketers own preference for marketing.

• Real-time tracking and analysis: Robotic Marketer provides real-time tracking and analysis of marketing campaigns, allowing businesses to see how their efforts are performing and make adjustments as needed. This is business critical to being flexible and nimble enough to move with market trends. The system also reports on marketing performance making freeing up more time for marketers to actually doing marketing and not waste time doing reporting. In essence, the system thinks for you.

• Personalisation: Robotic Marketer allows businesses to create personalized marketing campaigns, which can lead to higher engagement and conversion rates. It also frees up marketers time to spend on real life interactions to complement automated marketing programs.

What is ChatGPT?

ChatGPT is a chatbot platform that uses natural language processing (NLP) and machine learning to understand and respond to customer inquiries. It allows businesses to automate customer interactions and provide quick, accurate responses, 24/7. ChatGPT can be integrated into websites, social media, and messaging apps, making it a convenient way for businesses to communicate with their customers. It can also be used to write the first draft of everything from a lead generation email or direct message via LinkedIn through to a press release, blog content and website. You will be surprised just how good this system is.

Benefits of Using ChatGPT

There are several benefits to using ChatGPT for your marketing efforts:

• Increased efficiency: By automating content and speeding up the capability to develop content across all areas of marketing including lead letters, blogs, social media, white papers, ebooks and more, businesses can save time and resources. This allows them to focus on more important tasks, such as strategy and product development.

• Improved customer service: ChatGPT can provide quick and accurate responses to customer inquiries, leading to improved customer satisfaction. This feature will be critical in improving customer experience.

• Availability: ChatGPT can be available 24/7, allowing businesses to provide assistance to customers at any time.

• Personalisation: ChatGPT can provide personalised responses to customers based on their inquiries and interactions. It will also personalise your content in a way that you won't believe.

How to Use Robotic Marketer and ChatGPT Together

By using Robotic Marketer and ChatGPT together, businesses can streamline their marketing efforts and improve their results. Here are some ways to use these tools together:

• Integrate ChatGPT into Robotic Marketer: ChatGPT will be able to integrate into Robotic Marketer, allowing businesses to develop, manage, execute and report on marketing performance with a streamlined approach. Imagine the time saving for marketing teams and how you can utilise their time better. This also creates an ability to scale marketing like never before.

• Integrate ChatGPT into marketing campaigns: ChatGPT can be integrated into marketing campaigns, allowing businesses to provide personalised assistance to customers. For example, businesses can use ChatGPT to provide personalized recommendations or answer frequently asked questions.

• Use ChatGPT to gather customer data: ChatGPT can gather valuable data on customer preferences and behaviors. This data can be used to create targeted marketing campaigns using Robotic Marketer.

• Use Robotic Marketer to identify communications lines for ChatGPT generated leads: ChatGPT can be used to generate leads, which can then be fed into Robotic Marketer. For example, businesses can use Robotic Marketer to send targeted emails or social media messages to individuals who have shown interest in their products or services through ChatGPT conversations.