Blog Author Mellissah Smith - Page 3

I’m an introvert. I know for many that see me on a stage or greeting a new employee, it must be a shock and hard to fathom, but it’s a fact and here’s why.

For the many companies that hire external agencies or freelancers to develop marketing strategies, there is something that you each should be aware of – marketing strategies don’t implement themselves.

While you are 414% more likely to be successful with a documented marketing strategy in place according to CoSchedule.com, this can only be true if you actually ensure that the right resources, talent and budget is allocated to the execution of the marketing strategy.

When Marketing Eye first started its internship program, it was simply a case of so many people requesting internships and the need for young marketers to learn about their chosen field within a professional setting.

In the past year, we have been involved in more than 500 marketing strategies and campaigns across multiple industry sectors including technology, professional services, health, life sciences, manufacturing, logistics and FMCG.

There is a reason why companies that are seeking to grow know that their business needs a marketing strategy. It is simple. You are 313% more likely to achieve your marketing goals with a marketing strategy in place. If these odds are given to you, and a marketing strategy is accessible and affordable, then it’s a no-brainer.

When you start out in marketing, you always think the career path will be easy, fun and a bit on the glamorous side. Then when you start, you realize that it isn't easy, fun is for Friday's and there is no glamour in organizing an event even if it is for your favorite fashion brand.

Many don't start in the mail room or doing photocopying anymore, but at an entry level there is plenty of mundane tasks that can often bury our enthusiasm for the career that you are by this point indebted to through your university degree.

While B2B and B2C take different approaches to achieve their business goals, one thing they have in common is that whether it's businesses or end customers, they are both communicating with people. People socialize, and online social media platforms allow them to get connected without time and geography constraints. As is known to all, 2 years of the pandemic has entirely changed the world, more specifically, the way we live, and how things function have gone more digital. Statistics show, by 2025 the number of American online shoppers is expected to reach 291.2 million, which translates into about 88% of the U.S. population. 

B2B social media marketing in this case sees no exception. B2B's buying journey doesn’t end after visiting the website and checking the price. Moreover, 84% of B2B executives claim that they use social media to make their purchase decisions while 72% of B2B buyers research products on social media. In 2022, the demand for B2B companies to craft their social media marketing is growing higher than ever. Putting your brands out there and propelling the transitions can promise your businesses a more recognized and engaged future. 

Is your glass half full or half empty? Is your mind and thought process holding you back from your full potential? Can positive thinking make you successful?

These are question’s every person should ask themselves as they embark on a new year, set goals and learn to live in a very different environment. The world is not how it use to be and that is a fact, but how are you going to adapt, cope and live your best life?

My new year’s resolution was simple: have rich conversations (and achieve my goals). Every year I have a theme and this year is conversation. Being as busy as I am on a day-to-day basis, somehow in between the isolation of COVID and the effect it had on both my business and mental health, I forgot about the importance of conversation. 

As 31^st December ticked over into the new year, I asked myself, “What is the big f***ing deal?”