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Marketing Blog Posts - Author Mellissah Smith - Page 3

Blog Author Mellissah Smith - Page 3

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

City of Melbourne and City of Sydney have announced a funding of up to $10,000 for businesses trying to get back in the game.

As a part of the government’s effort, the City Council of Melbourne and Sydney has recently announced an economic support package for businesses of up to $5million in grants for SMEs and NGOs.

When times are tough, the building industry closes down, and that's it's biggest mistake.

For many years the building and construction industry has experienced 'good times' and have been able to pick and choose their jobs. With low interest rates and a high demand for property and investment options, development has been 'hot' for a long.
While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not many companies get sales or not, it's not all dooms-day. A good website from idea stage to website strategy, design and development, can all be finished in one week - if you have the right partner.
Outsourcing your marketing is inevitable whether you are using internal resources or external marketing agencies right now because of Coronavirus. Everyone is working from home, so which is more cost effective, efficient and with the greatest ROI?
Like every other business owner, a month ago I stopped in my tracks. I looked around, read everything I could and basically tried to fill my head with as much knowledge as possible. I know that I don't know what I'm doing and right now more so than ever. I had so many questions: What is happening to the world and how is it going to effect my business? How do I navigate through this period of uncertainty and change, without falling apart? How are my staff going to take this? What's important? What isn't?
The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.
Marketing teams are only as good as the freedom they have to be successful, and their individual desire to kick goals, and do campaigns that excited their customers and prospects/
For my entire career I have been conducting marketing workshops with groups of stakeholders within businesses with the firm aim of developing a marketing strategy aligned to their business goals.
"Apple roared into the TV game with The Morning Show, a superb drama about the importance of dignity and doing the right thing, made by a company that runs sweatshops in China."
Monday, 06 January 2020 07:53

How marketing can truly help sales

The role of marketing is to provide the platform for sales to occur. That means generating leads, warming them up and then passing them on to our sales counterparts. When sales teams are cold calling and chasing leads, and you have a fully functional marketing department, there is something going wrong.
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