Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Everyone is busy doing budgets for the next financial year, and setting sales forecasts, while marketers are frantically trying to ensure that marketing strategies are in line with the results that management are looking for. What is most important is the ability for companies to read the market, understand what customer want, and easily communicate why they should choose a particular company over another.

Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.
Women, you are good enough. In fact, you are more than that. You now have the power to be anyone you want to be, and the most important person you should want to be is you.

Watching women in high profile positions spruik their feminism ways, should not be the "lessons" you learn about feminism and Saturday's Royal Wedding was a clear reminder of that.
Thursday, 17 May 2018 10:32

Why your business needs marketing

2018/19 is going to be a year of change. From narratives to business landscapes - the world of business is being turned upside down, and it is only the companies willing to adapt fast to these changes, that will truly make their mark.
Monday, 14 May 2018 08:59

A fresh set of 'Marketing Eye's'

For the past five months I have been incredibly picky about who would be the right person to spearhead the business in Sydney, a very important market to the Marketing Eye organisation.

While many have felt that I have sat on my hands, I have been quite deliberate. I needed the right person to be in the position that had the skills and passion to take the business forward.
It's that time of year when many Australian companies are reviewing their staffing needs.
When I think about what my life is like as a marketing entrepreneur, I often feel overwhelmed by the endless possibilities and the lack of time to execute all of my great ideas.

I try to fit as much as possible into every single day, and yet I still find that no matter how many resources I allocate to myself, my brain is working in overdrive and my list just keeps on getting bigger and bigger.
One of the first things we think we realise about successful entrepreneurs is their toys; the big house, the fast car and their luxurious holidays - that everyone else just dreams about.

But this isn't exactly the case. In fact, the most successful people I know are not in fact flashy or anything alike. They still live in the house they bought when they first started out, don't update their cars yearly, and often have a holiday house or choose experience holidays over the swanky likes of St Barts and St Tropez.

If you truly want to be successful, then you have to look a little deeper at the people you aspire to be like. Those telling you how rich and successful they are, are more often not. In fact, those keynote speakers that spruik their monetary achievements, often are making more money out of speaking than out of what they proclaim made them rich and successful.
When you first start a business, many of us don't have a manual, any formal training and are generally learning as we go. This style of taking a business from startup to fully fledged successful business, comes with many hurdles - some that are too large to overcome.
When life throws you curve balls, sometimes it's best to do nothing. I know that doesn't seem like the most obvious solution, but I have just learned that it can be true, at least for me.

For almost two months I have been unwell every day. It has gotten to a point, that whatever is happening in my body, put me permanently in bed for 5 days straight. No computer. No television. No phone. No people around. Just my dog who has definitely developed cabin fever and is dancing at her own shadow right now, because she needs entertainment.
Something that I live by in business is systems, processes and technology. Together they make a formidable trio.

Running businesses can be incredibly hard, well at least I think so. It takes a tough person to go through all the challenges that you are faced with from a day-to-day basis and just when you think you have nailed it, something else comes up and remind you that you haven't.
Page 3 of 127