Blog Author Mellissah Smith - Page 7
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 24 October 2018 03:17
10 Blogs that every marketer subscribes to
If you are time poor just like me, then where you spend your time obtaining information that helps your career or business is critically important. Time is money and if a blog fails to meet your expectations, chances are that it won't get a second sighting.
Published in Marketing
Tuesday, 23 October 2018 02:01
The new marketing superpower that smart companies have
There are many challenges fast growing companies have, and at the forefront it tends to be not only how they market their company, but how they are able to optimise their marketing potential at an accelerated rate to achieve more successful outcomes.
Published in Marketing
Tuesday, 09 October 2018 08:05
Phenomenal ways great companies market
Marketing is a necessary evil for some, and for others, it is one of the most exciting parts of running a business, or achieving a not-for-profits goals.
Friday, 05 October 2018 07:51
Why some marketers are better than others
Have you ever wondered why you hire two people with the same skills, identical degrees and similar project experience, but one appears to be significantly better than the other?
Published in Marketing
Thursday, 04 October 2018 08:11
Why DIY Marketing Workshops are all the rage
Every business needs a 'marketing eye', and with that comes the basics: a marketing strategy, a marketing implementation plan, analytics and KPI's and of course, results.
Published in Marketing
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Monday, 01 October 2018 16:20
What makes for a great marketer?
Travelling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but what the heck...it's who I am and I won't apologise.
Published in Marketing
Friday, 28 September 2018 07:38
Someone steals a client, employees recruit others to start up their own firms...
I'm binge watching The Good Wife. I feel almost guilty to say this out loud, but I am and for years I have avoided it because the name of the show and the images they used to sell it wasn't enticing enough.
Published in Marketing
Thursday, 27 September 2018 09:37
What's beyond being a marketing manager?
You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here.
Published in Marketing
Wednesday, 26 September 2018 16:22
How marketers will be forced to be more nimble
Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings.
Published in Marketing
Wednesday, 26 September 2018 12:13
10 Ways to optimise your marketing efforts without spending money
Maud Garcia
Your marketing strategy is the link with your customers. It requires some investment but having a big budget is not the key to its success. An efficient marketing strategy requires everyday work. Our Marketing Eye team has come up with 10 ways to optimise your marketing strategy without spending money:
Published in Marketing
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