Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Everyone is on the lookout for top-notch team members that will help their businesses accelerate their growth.

Finding the right people for the right job can sometimes be quite difficult. There is so much competition in the market for high performing talent with strong credentials, and even the fact that they often change jobs as quickly as they change their underpants – this does not waiver.

Marketing Eye Sydney is seeking to find a high performing, self-starting, Inside Sales Executive to join the team.
I'm not sure how many people I have employed over the years, but I can definitely attest to working with some of the marketing industries greatest minds, and a few that perhaps chose the wrong career path.
If Google is creating havoc with your inbound leads to your website, you are not alone. In the 30 years that search engines have existed, power plays by Google and Bing have been affecting the online searchability of keywords making SEO more chalenging than ever before.
Thursday, 08 March 2018 02:03

How to adapt to the changing employee

From ice addicts through to people who are unfortunately suffering mental health issues, or even those who just get itchy feet - often... employees can be tricky. Regardless of their station, it is important to see the world from their point of view, as without them no business survives. It's like the chicken and the egg. 
After being one of hundreds at a Jewish wedding yesterday, I couldn't help but think about life and the meaning of what I am doing now and in the future.

For 44 years, life has been remarkably smooth sailing. I have experienced a lot, none of which I would change, and I have accomplished more than I dreamed of doing. The experiences not only make you stronger, more resilient and grateful, they shape who you are and continue to become.
As you know I write. Sometimes on this blog, in magazines, in newspapers, books - you name it. I do it because it is my passion. So it will come as no surprise that as a writer I decided to do a #callout on LinkedIn to other marketers asking them simple questions like why they got into marketing, why they like marketing and what's next.
When Esq Plastic Surgery and Skin Clinic founder and cosmetic surgeon Dr Andy Ives said he was alarmed at the amount of people on television that have gone too far with anti aging injectables and fillers, and overall cosmetic surgery, I found it somewhat refreshing.
Monday, 29 January 2018 15:02

5 Ways To Kick Ass Every Day You Work

The workforce has changed. You really don’t need to be a rocket scientist to realise that. In fact, it has changed so much, many of us old-timers have become out-of-date and a little redundant. While I can’t speak for everyone, I can share my experiences of feeling inadequate and constantly second guessing whether or not I make the right decisions.
Thursday, 25 January 2018 10:37

The ultimate internal marketing strategy

It's 2018. Things have changed. #metoo and other movements have taken hold of our mindsets, and as such, a new, evolved workplace is being formed. The question is, what are you doing to make your workplace the ultimate breeding ground for talented, happy and balanced individuals?
As we approach yet another public holiday, marketers are playing catch up. Sales departments need leads, management requires results and marketing is getting off to a slow start because someone thought that they could do all the work in January and things would happen at a faster pace, than they actually have.

Do not dispair. Fast-tracking your marketing campaigns and using some fail-proof marketing strategies to generate leads, and improve your brand communications can be done efficiently and effectively - if you know how.
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