Blog Author Mellissah Smith - Page 7
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 21 May 2020 08:45
Facebook crushes it with online shopping
Facebook made an announcement on Tuesday that everyone saw coming by launching its Shops feature, a service that will allow businesses to display and sell products on its platforms. Positioned to take over the online shopping market for small business, Facebook opportune foray into the online shopping market comes as no surprise.
Published in Marketing
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Wednesday, 20 May 2020 10:00
9 Dumb Things Entrepreneurs Should Avoid Right Now
In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.
Published in Entrepreneurship
Monday, 11 May 2020 08:30
How small businesses are winning more deals than larger counterparts
A level playing field has been much of the discussion amongst SMB's who are benefitting from consumers pushing back on their larger counterparts. With the current economic climate bringing to the forefront how much large corporations benefit from global pandemics, consumers are becoming more conscious.
Published in Small Business Marketing
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Wednesday, 29 April 2020 12:35
When your mental health influences you ability to build your business
When the going gets tough, the tough get going - or at least so they say.
It's been a difficult few months for businesses who are navigating a new way of doing business, or forced closure. To say that it has been tough is an understatement. Like many entrepreneurs, I have been feeling the pressure and at times it is unsurmountable.
It's been a difficult few months for businesses who are navigating a new way of doing business, or forced closure. To say that it has been tough is an understatement. Like many entrepreneurs, I have been feeling the pressure and at times it is unsurmountable.
Published in Entrepreneurship
Friday, 24 April 2020 08:49
$10,000 Grant for Small Business Owners who want to up their marketing efforts
City of Melbourne and City of Sydney have announced a funding of up to $10,000 for businesses trying to get back in the game.
As a part of the government’s effort, the City Council of Melbourne and Sydney has recently announced an economic support package for businesses of up to $5million in grants for SMEs and NGOs.
Published in Small Business Marketing
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Monday, 20 April 2020 07:53
How to grow your building construction company in a downturn
When times are tough, the building industry closes down, and that's it's biggest mistake.
For many years the building and construction industry has experienced 'good times' and have been able to pick and choose their jobs. With low interest rates and a high demand for property and investment options, development has been 'hot' for a long.
For many years the building and construction industry has experienced 'good times' and have been able to pick and choose their jobs. With low interest rates and a high demand for property and investment options, development has been 'hot' for a long.
Published in Marketing
Wednesday, 01 April 2020 06:38
How to build an awesome lead generating website
While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not many companies get sales or not, it's not all dooms-day. A good website from idea stage to website strategy, design and development, can all be finished in one week - if you have the right partner.
Published in Website Development
Tuesday, 31 March 2020 06:19
Tips on outsourcing marketing to an agency
Outsourcing your marketing is inevitable whether you are using internal resources or external marketing agencies right now because of Coronavirus. Everyone is working from home, so which is more cost effective, efficient and with the greatest ROI?
Published in Marketing
Monday, 30 March 2020 06:29
How to pivot your business in the current economic environment
Like every other business owner, a month ago I stopped in my tracks. I looked around, read everything I could and basically tried to fill my head with as much knowledge as possible. I know that I don't know what I'm doing and right now more so than ever. I had so many questions: What is happening to the world and how is it going to effect my business? How do I navigate through this period of uncertainty and change, without falling apart? How are my staff going to take this? What's important? What isn't?
Published in Small Business Marketing
Monday, 16 March 2020 03:25
How to navigate the running of a marketing agency through #Coronavirus
The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.
Published in Small Business Marketing
