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Marketing Blog Posts - Author Mellissah Smith - Page 7

Blog Author Mellissah Smith - Page 7

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Have you ever walked into an event and your whole body says "WOW!" before you utter a word from your mouth? Have you ever recalled a time when you went to an event and you became obsessed with the brand expression of the host, or just because it was so "cool"?
Marketing Eye is about to be inundated with clients due to a campaign we recently conducted that had amazing results. As such, we need to hire more marketing executives and given that we are now past the first quarter of the year, it is a good time to think.

What makes a marketing executive stand out from the pack?
Saturday, 30 March 2019 07:37

Am I a marketer or entrepreneur?

I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you can never untangle your way out of. Here’s what I mean…

Wednesday, 27 March 2019 08:26

Has Adobe Had an Armageddon Moment?

Is Adobe in a place where the final battle will be fought between the world’s biggest technology players and dare I say, Adobe seems to be conquering them all - at least in terms of coming out with new technologies and innovations that are game-changing?

Marketing Executive | Client Accounts

Marketing Eye is an international marketing consulting firm that offers businesses an outsourced marketing department or a team of people who complement an existing business unit. We work for companies that are small, mid-market and sometimes large global corporations. 

In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.

It’s so much easier sitting on the sideline and yelling out instructions or throwing out accolades or abuse when someone gets it right or wrong, but to be the main player, it has some significant hurdles.

It's easy to blame it on the fact that your competitor is a self-promoter, knows the journalist or has an expensive PR agency, for them getting more column centremeters than your company, but there might be a few things you are missing.
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. 
Tuesday, 19 February 2019 11:49

When rebranding is important to your business

Your company has changed, it's evolved and moved into different market segmentations and now it's time to re-think your brand. Does this re-branding thought process sound vaguely familiar? Does it apply to your business?

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