Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 22 January 2018 08:21

Making your mark in life



Have you reached your 40's and realised you haven't made your mark yet? Don't stress, it's not too late. 
Monday, 15 January 2018 17:05

Change your future by acting now

Don't let anyone tell you how you should live your life. Remember it's YOUR life. I just can't stop thinking about my life, where I am going, and what I want to be doing. 
Thursday, 11 January 2018 01:50

How to build a new life from scratch

The first 30 days of any decision to make major changes in your life always comes with challenges. As habitual creatures, we tend to do the same things day-in, day-out, and that habit is hard to break.

Many of us make new years resolutions, and few follow them. Me included - well, kind of. I usually make one's that are easy to follow, and never add things like; be healthy, drink less, or go to the gym. In short, I rarely set myself up for failure. 
Wednesday, 20 December 2017 13:52

The best day, the worse day

I woke up this morning and hopped in my car with a colleague and my niece, and headed for the beach. I felt good. In fact, I felt great. The sun was already blistering hot and after a cold winter in Melbourne, I was soaking up every bit of warmth that Sydney has to offer.

With so much to do today, I decided that I would spend the morning changing things up. That meant the Bondi to Bronte walk, followed by breakfast at Indigo Double Bay and then a trip to the office. I wanted to pinch myself. A healthy start to the day, sunshine and my favourite city in the world, was making me deliriously happy.
Tuesday, 19 December 2017 09:27

Replacing the conventional agency model

There was once a real reason why big agencies had such a stronghold on anyone serious about marketing their company - but somehow that has fast become something of the past.

When I started out in agency world, it was the big brand agencies who every company wanted looking after their brands. Fast track 20 odd years, and now it's the small agencies and startups that are completely disrupting the market.
Friday, 15 December 2017 07:33

There is no place I would rather work

When you wake up and race to the office each day, not out of necessity but because you are can't wait to turn on your laptop and hang with your team - you know you are doing something right.

My job isn't what you think. Yes, I own a marketing company, but given that we have a true flat organisational structure, I don't manage anyone, or anything for that matter. Instead, my days are full of creativity, writing, celebrating, brainstorming and general engagement with the people that work at Marketing Eye.
Thursday, 14 December 2017 08:09

Is your marketing all talk and no action?

You realise that your sales figures are not what they should be, or that you want to make that quantum leap to the next level as a business, and marketing is going to help you get there - but there is a catch, and that's where you get caught.

So often entrepreneurs, sales managers, marketing managers and other key stakeholders have bold ideas on how they can make their company more successful. They get all excited about what they are going to do, and quite often get all the people around them on the same page believing that the company is about to reach new heights - then, nothing happens.
Wednesday, 13 December 2017 07:47

Gone in a second

I've never thought that far ahead. It's not because I don't dare to think about the future, but more to do with the fact that I am in the present, working through one 'to do list' item after another.
Monday, 04 December 2017 16:05

Is your job about to become redundant?

We are all on a journey in life, that is quite often than not, dictated by our desire for greater experiences or money. The latter is an interesting mark as it can either defeat you, or make you, and few people find the happy medium whereby they have enough to live a good life, and to give to others at the same time, without making money their scorecard.

Experiences are to be had. Sometimes people hold themselves back from their full potential, only to find disappointment in the end result. Why are they holding themselves back, when they could simply let go a bit and find their way into the place they were always searching to go? 
Monday, 04 December 2017 09:15

What 'NOT' to do at your office Xmas party

Everyone has been to an office Xmas party that has gone a little a-wire.
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