Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 02 May 2018 11:24
The dark side of running a business that no-one tells you
When you first start a business, many of us don't have a manual, any formal training and are generally learning as we go. This style of taking a business from startup to fully fledged successful business, comes with many hurdles - some that are too large to overcome.
Published in Entrepreneurship
Tagged under
Sunday, 29 April 2018 11:57
What 5 days in bed taught me about business
When life throws you curve balls, sometimes it's best to do nothing. I know that doesn't seem like the most obvious solution, but I have just learned that it can be true, at least for me.
For almost two months I have been unwell every day. It has gotten to a point, that whatever is happening in my body, put me permanently in bed for 5 days straight. No computer. No television. No phone. No people around. Just my dog who has definitely developed cabin fever and is dancing at her own shadow right now, because she needs entertainment.
For almost two months I have been unwell every day. It has gotten to a point, that whatever is happening in my body, put me permanently in bed for 5 days straight. No computer. No television. No phone. No people around. Just my dog who has definitely developed cabin fever and is dancing at her own shadow right now, because she needs entertainment.
Published in Entrepreneurship
Friday, 20 April 2018 07:48
What to do when all of a sudden you aren't getting the small things right
Something that I live by in business is systems, processes and technology. Together they make a formidable trio.
Running businesses can be incredibly hard, well at least I think so. It takes a tough person to go through all the challenges that you are faced with from a day-to-day basis and just when you think you have nailed it, something else comes up and remind you that you haven't.
Running businesses can be incredibly hard, well at least I think so. It takes a tough person to go through all the challenges that you are faced with from a day-to-day basis and just when you think you have nailed it, something else comes up and remind you that you haven't.
Published in Entrepreneurship
Monday, 16 April 2018 16:57
I've been stuck writing my own marketing strategy
I'm embarassed to say that I have let down my readers because I have been so busy working on innovation and developing the Marketing Eye business, that I haven't had a minute to scratch myself. I don't think that I have ever taken so long to write a marketing blog in the entire history of Marketing Eye, and I've missed it as much as you may have.
Published in Marketing
Wednesday, 04 April 2018 10:29
What is old, is new
If you are constantly challenged by the fast pace of change, then don't worry - so is the rest of the world. We are all in catch up mode and it isn't something that too many of us like, until we catch up and realise that we were worried about absolutely nothing.
Published in Entrepreneurship
Tagged under
Wednesday, 21 March 2018 12:09
How to find a high performing Inside Sales Executive
Everyone is on the lookout for top-notch team members that will help their businesses accelerate their growth.
Finding the right people for the right job can sometimes be quite difficult. There is so much competition in the market for high performing talent with strong credentials, and even the fact that they often change jobs as quickly as they change their underpants – this does not waiver.
Marketing Eye Sydney is seeking to find a high performing, self-starting, Inside Sales Executive to join the team.
Finding the right people for the right job can sometimes be quite difficult. There is so much competition in the market for high performing talent with strong credentials, and even the fact that they often change jobs as quickly as they change their underpants – this does not waiver.
Marketing Eye Sydney is seeking to find a high performing, self-starting, Inside Sales Executive to join the team.
Published in Marketing
Tagged under
Wednesday, 14 March 2018 07:06
How you can change your career outcome in one easy swoop!
I'm not sure how many people I have employed over the years, but I can definitely attest to working with some of the marketing industries greatest minds, and a few that perhaps chose the wrong career path.
Published in Culture
Tagged under
Friday, 09 March 2018 00:53
SEO in 2018 just got a lot harder, but here's how to beat it
If Google is creating havoc with your inbound leads to your website, you are not alone. In the 30 years that search engines have existed, power plays by Google and Bing have been affecting the online searchability of keywords making SEO more chalenging than ever before.
Published in Website Development
Thursday, 08 March 2018 02:03
How to adapt to the changing employee
From ice addicts through to people who are unfortunately suffering mental health issues, or even those who just get itchy feet - often... employees can be tricky. Regardless of their station, it is important to see the world from their point of view, as without them no business survives. It's like the chicken and the egg.
Published in Culture
Tagged under
Monday, 19 February 2018 07:50
An extraordinary view of life that changes the game
After being one of hundreds at a Jewish wedding yesterday, I couldn't help but think about life and the meaning of what I am doing now and in the future.
For 44 years, life has been remarkably smooth sailing. I have experienced a lot, none of which I would change, and I have accomplished more than I dreamed of doing. The experiences not only make you stronger, more resilient and grateful, they shape who you are and continue to become.
For 44 years, life has been remarkably smooth sailing. I have experienced a lot, none of which I would change, and I have accomplished more than I dreamed of doing. The experiences not only make you stronger, more resilient and grateful, they shape who you are and continue to become.
Published in Mellissah Smith