Blog Author Mellissah Smith - Page 4

Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 21 July 2020 07:51
How marketing consultant services have pivoted
With so many marketers now spending their days working from home, the role of marketing consultant services has been significantly changed.
Published in Marketing
Monday, 20 July 2020 14:54
Marketing Questions Every Company Should Ask Their Agency
When a company chooses to engage a marketing agency or marketing consultant to run their marketing campaigns, it's important to ask a few marketing questions that will help you make a better decision on who is the right choice for marketing your company.
Published in Marketing
Friday, 03 July 2020 07:11
Marketing strategies that tech companies need to deploy
The way technology and software companies are approaching the 'new marketing' era is evolving rapidly with nimble companies flexing their stronghold in delivering customers and prospects with communications that reinforce why they should be chosen over their competitors.
Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.
Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.
Published in Marketing
Tuesday, 30 June 2020 07:55
Why so many companies didn't have risk management in place when COVID hit
In truth, I have no risk management solution in place. My glass is half full, I am the eternal optimist and there is this underlying belief that 'everything will be alright'.
So, when COVID hit, I thought it would pass. A few weeks of hysteria and then we would be back to normal. A small bump in the road.
So, when COVID hit, I thought it would pass. A few weeks of hysteria and then we would be back to normal. A small bump in the road.
Published in Entrepreneurship
Monday, 15 June 2020 08:09
The magic pivot or play
We're almost six months into the year and from all accounts, it's been the most challenging, disruptive year in many of our lives. For business owners, it's been a time that has led to much reflection; cutting costs, closing doors, pivoting. Who would have thought that we would all be in this position together?
Published in Marketing
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Thursday, 04 June 2020 11:39
The truth about the real impact of the current economic environment
The day I landed in Aspen at the start of March I realized that something was different. It was eerie. The streets were quieter than they normally are that time of year, and there was this sense of not getting too close to anyone or else something terrible might happen.
Published in Entrepreneurship
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Thursday, 21 May 2020 08:45
Facebook crushes it with online shopping
Facebook made an announcement on Tuesday that everyone saw coming by launching its Shops feature, a service that will allow businesses to display and sell products on its platforms. Positioned to take over the online shopping market for small business, Facebook opportune foray into the online shopping market comes as no surprise.
Published in Marketing
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Wednesday, 20 May 2020 10:00
9 Dumb Things Entrepreneurs Should Avoid Right Now
In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.
Published in Entrepreneurship
Monday, 11 May 2020 08:30
How small businesses are winning more deals than larger counterparts
A level playing field has been much of the discussion amongst SMB's who are benefitting from consumers pushing back on their larger counterparts. With the current economic climate bringing to the forefront how much large corporations benefit from global pandemics, consumers are becoming more conscious.
Published in Small Business Marketing
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Wednesday, 29 April 2020 12:35
When your mental health influences you ability to build your business
When the going gets tough, the tough get going - or at least so they say.
It's been a difficult few months for businesses who are navigating a new way of doing business, or forced closure. To say that it has been tough is an understatement. Like many entrepreneurs, I have been feeling the pressure and at times it is unsurmountable.
It's been a difficult few months for businesses who are navigating a new way of doing business, or forced closure. To say that it has been tough is an understatement. Like many entrepreneurs, I have been feeling the pressure and at times it is unsurmountable.
Published in Entrepreneurship