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Marketing Eye Blog Author: Mellissah Smith - Page 4

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Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 23 November 2018 16:38

Delivery Quote Compare

Delivery Quote Compare is a successful online transportation platform that is well established in the U.K but relatively unknown to the Australian market. Delivery Quote Compare engaged Marketing Eye to create their marketing strategy for them based on the Australian target market. Marketing Eye revamped their website and tailored the messaging to the Australian audience while also acting as a outsourced marketing agency for the Delivery Quote Compare business.



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Friday, 23 November 2018 16:36

Auscontact

Marketing Eye was engaged by Auscontact as an ongoing outsourced marketing department. Marketing Eye created the marketing strategy using Robotic Marketer and created the branding and visual identity of the Auscontact Excellence Awards, plus regular marketing collateral for Auscontact. Auscontact has found an increase in members, a passion for contact centres and an emergence in interest in the contact centre industry. The re-branding exersize has been an integral part of the Auscontact Marketing strategy increasing customer awareness, excitement and participation.
Imagine your sales team sitting in your office discussing the reasons why they didn't make the sales projections for the last quarter. They talk about how hard they have worked, and that they think it is either bad time of year, or something has changed in the market. Furthermore, they say to you that they think your marketing is either not effective or worse, non-existent.
Running highly successful, productive, functioning marketing departments is a challenge at the best of times. Return on investment is always at the back of any competent marketing manager or CMO, and steering all marketing efforts to ensure that not only is the brand being promoted and gaining market share, but it shows up on the balance sheet, is a scorecard that no-one can ignore.

When I first developed Robotic Marketer I knew that I had to connect to a very large audience. No technology can be powerful without valuable feedback. Every piece of feedback, good and bad, helps developers fine-tune their technology to provide a better solution for the end customer.

Thursday, 08 November 2018 14:05

Does your marketing smell? Find out

By Tegan Addinsall, Melbourne, Marketing Eye Licensee

Business hygiene is just like personal hygiene. If you don’t follow basic personal hygiene routines, chances are you will stink, and the same goes for your marketing efforts.

Thursday, 08 November 2018 07:30

The single best way to impress a new boss

As a fast growing company, we are hiring new people across marketing, graphic design, software engineering and web development. It's an interesting time as while we have just gotten use to millennials, its now time to dig a little younger and foster growth in graduates.
We are in a hiring phase with our company Marketing Eye and right now I am in Sydney hiring a number of new marketing staff. We are looking for people who can take the business to the next level and are able to fast and efficiently learn how we do business, why we do business and the many things that make up a great marketing resource.
Earlier this year I had the privilege of having a young marketer apply for an internship with Marketing Eye in Sydney. When she walked in the door, other than the fact that she has the stature of a supermodel, I did what I always do when I am around and someone new walks in - I introduced myself.
Wednesday, 31 October 2018 08:20

What to look for in a marketing consultant

When it comes to employee appraisals, it is important for the appraisee to look at industry standards, benchmarking and peer group feedback. It's not just managers that know what is happening on the floor and numbers are can never truly reflect an employees contribution to an organisation.
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