Blog Author Mellissah Smith - Page 4
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 16 November 2018 07:42
What is the biggest issue marketing departments face?
Running highly successful, productive, functioning marketing departments is a challenge at the best of times. Return on investment is always at the back of any competent marketing manager or CMO, and steering all marketing efforts to ensure that not only is the brand being promoted and gaining market share, but it shows up on the balance sheet, is a scorecard that no-one can ignore.
Friday, 09 November 2018 07:19
The most powerful marketing strategy won't be done by you
When I first developed Robotic Marketer I knew that I had to connect to a very large audience. No technology can be powerful without valuable feedback. Every piece of feedback, good and bad, helps developers fine-tune their technology to provide a better solution for the end customer.
Published in Marketing
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Thursday, 08 November 2018 14:05
Does your marketing smell? Find out
By Tegan Addinsall, Melbourne, Marketing Eye Licensee
Business hygiene is just like personal hygiene. If you don’t follow basic personal hygiene routines, chances are you will stink, and the same goes for your marketing efforts.
Published in Marketing
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Thursday, 08 November 2018 07:30
The single best way to impress a new boss
As a fast growing company, we are hiring new people across marketing, graphic design, software engineering and web development. It's an interesting time as while we have just gotten use to millennials, its now time to dig a little younger and foster growth in graduates.
Published in Management
Tuesday, 06 November 2018 10:49
What I struggle with most interviewing new hires
We are in a hiring phase with our company Marketing Eye and right now I am in Sydney hiring a number of new marketing staff. We are looking for people who can take the business to the next level and are able to fast and efficiently learn how we do business, why we do business and the many things that make up a great marketing resource.
Published in Marketing
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Thursday, 01 November 2018 09:50
What I learned from a 21 year old marketing graduate
Earlier this year I had the privilege of having a young marketer apply for an internship with Marketing Eye in Sydney. When she walked in the door, other than the fact that she has the stature of a supermodel, I did what I always do when I am around and someone new walks in - I introduced myself.
Published in Marketing
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Wednesday, 31 October 2018 08:20
What to look for in a marketing consultant
When it comes to employee appraisals, it is important for the appraisee to look at industry standards, benchmarking and peer group feedback. It's not just managers that know what is happening on the floor and numbers are can never truly reflect an employees contribution to an organisation.
Published in Marketing
Tuesday, 30 October 2018 16:21
5 Hacks every marketer should know
Every marketer has tricks up their sleeve. If they didn't, they are not trying hard enough. Having been a marketing consultant for many years, I have had the pleasure of rolling up my sleeve and showing the world (well, mostly people in Melbourne, Brisbane and Sydney) how they too can use some of the tricks of the trade to accelerate their marketing reach.
Published in Marketing
Thursday, 25 October 2018 05:43
From hacker to fashions most forward set of leggings
When world-renowned hacker Pablos Holman performed on stage and hacked audience members phones and passwords for kicks, he became a household name in the world of hacking. It's not just because he could hack someone's phone for their passwords, it was more about his stagemanship and ability to entertain people through the process.
Published in Entrepreneurship
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Wednesday, 24 October 2018 03:17
10 Blogs that every marketer subscribes to
If you are time poor just like me, then where you spend your time obtaining information that helps your career or business is critically important. Time is money and if a blog fails to meet your expectations, chances are that it won't get a second sighting.
Published in Marketing
