Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Sunday, 06 May 2018 04:53

MTI

Marketing Eye has been working with MTI extensively on everything from branding and website development through to marketing material, sales decks, advertising, public relations and communications as their outsourced marketing department. Recently sold, MTI is a highly successful international business with offices around the world.
Friday, 04 May 2018 04:48

Hinchinbrook

Marketing Eye was engaged by Hinchinbrook Regional Council to develop a marketing campaign to promote the region. The campaign included an integrated marketing approaching working with internal resources and Marketing Eye. The creative for the campaigns is clever and invites people to visit Hinchinbrook to "live a little....try something new". This is one of our favourite campaigns - ever!
Thursday, 03 May 2018 04:48

Origin Energy

Marketing Eye was engaged to work as an outsourced marketing resource for Origin Energy in their solar energy division developing a 12 month marketing strategy, EDM campaigns and direct marketing along with a host of other marketing avenues working sometimes with internal resources.
Wednesday, 02 May 2018 04:45

Franchise Leaders Magazine

Frandata is the company that commissioned Insomnia Pty Ltd to publish its inaugural magazine, with Marketing Eye as the dedicated marketing and design agent. Franchise Leaders Magazine is one of the best magazines in the franchise industry and is complemented by other marketing activities that are conducted on behalf of Frandata.
Tuesday, 01 May 2018 04:34

Morrows Website

Referred by Macquarie Bank, Marketing Eye has been working on branding for Morrows and marketing in general. To date, Marketing Eye has developed the brand further, provided communications, re-designed and developed their website and has commenced marketing activity to promote company to a wider, targeted audience. It's financial services division, along with accounting, tax, legal and technology is one of the best in Melbourne.
Cleaning out some old boxes on the weekend, I found a few things that took me back down memory lane. In particular, something that showed me that where I am today, was where I was always going to be.

We each look at our lives and depending on how clear our memory is or in most cases, our version of events, we may sometimes realise that we were meant to be where we are, or that due to a sliding doors moment, everything changed for the better or worse.
Everyone is busy doing budgets for the next financial year, and setting sales forecasts, while marketers are frantically trying to ensure that marketing strategies are in line with the results that management are looking for. What is most important is the ability for companies to read the market, understand what customer want, and easily communicate why they should choose a particular company over another.

Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.
Women, you are good enough. In fact, you are more than that. You now have the power to be anyone you want to be, and the most important person you should want to be is you.

Watching women in high profile positions spruik their feminism ways, should not be the "lessons" you learn about feminism and Saturday's Royal Wedding was a clear reminder of that.
Thursday, 17 May 2018 10:32

Why your business needs marketing

2018/19 is going to be a year of change. From narratives to business landscapes - the world of business is being turned upside down, and it is only the companies willing to adapt fast to these changes, that will truly make their mark.
Monday, 14 May 2018 08:59

A fresh set of 'Marketing Eye's'

For the past five months I have been incredibly picky about who would be the right person to spearhead the business in Sydney, a very important market to the Marketing Eye organisation.

While many have felt that I have sat on my hands, I have been quite deliberate. I needed the right person to be in the position that had the skills and passion to take the business forward.
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