Blog Author Mellissah Smith - Page 4
It’s that time of year when every business is re-thinking their business plan and marketing strategy – with good reason. A new year is about to begin and the next decade will either make or break your business.
A 2020 marketing strategy looks a lot different to any other year. The market has changed dramatically. There is an election in the works and of course, the economy is playing havoc with cash flow, so how does a small business navigate their way to marketing success in such murky waters?
Today’s consumer has more demands than ever about the user experience – they expect a more personalised, more consistent, and more relevant experience across the channels and devices that they use. This puts extra pressure on marketers to understand and deliver on these expectations, which requires an understanding of the customer and what they want. If you’re going to continue to engage with your current and future audience, you will need to create fresh, exciting and emotionally engaging content.
I've had some of the biggest wins of my entire career, and some personal one's too. That has followed quite closely with a few losses, disappointments and obstacles that seem to be a little insurmountable.