Blog Author Mellissah Smith - Page 4
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 20 December 2019 12:43
How to write a marketing strategy
It’s that time of year when every business is re-thinking their business plan and marketing strategy – with good reason. A new year is about to begin and the next decade will either make or break your business.
Published in Marketing
Thursday, 19 December 2019 13:55
How to write your 2020 marketing strategy
There are few marketers who truly have a firm understanding of the entire marketing mix, mostly because they have been pigeon-holed into various tactics without having enough exposure including successes and failures in others.
A 2020 marketing strategy looks a lot different to any other year. The market has changed dramatically. There is an election in the works and of course, the economy is playing havoc with cash flow, so how does a small business navigate their way to marketing success in such murky waters?
A 2020 marketing strategy looks a lot different to any other year. The market has changed dramatically. There is an election in the works and of course, the economy is playing havoc with cash flow, so how does a small business navigate their way to marketing success in such murky waters?
Published in Small Business Marketing
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Tuesday, 19 November 2019 02:36
How to Engage Your Consumer
Today’s consumer has more demands than ever about the user experience – they expect a more personalised, more consistent, and more relevant experience across the channels and devices that they use. This puts extra pressure on marketers to understand and deliver on these expectations, which requires an understanding of the customer and what they want. If you’re going to continue to engage with your current and future audience, you will need to create fresh, exciting and emotionally engaging content.
Published in Marketing
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Saturday, 28 September 2019 04:11
Pivoting your personal brand
Introverts aren't known for personal brand pivots or are they? There is the fallacy that introverts don't 'show off' or 'put themselves out there'. I think this is far from the truth because as an introvert I know what it's like to know what you want and go out and get it. It's just we do it in a different way.
Published in Marketing
Thursday, 12 September 2019 08:10
Graduate Marketing Positions Are More Than Just A Foot In The Door
Starting off your career can be scary. It also can be downright unsettling on so many levels. You've just finished your degree and all of a sudden there is pressure to start your first job. Everyone is throwing around jobs that they either have lined up or are hoping to score, and yet you don't really know what you should be looking for.
Published in Marketing
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Thursday, 29 August 2019 15:26
Women are so resilient, but so are men
The past few months have been a roller-coaster ride for me and the business.
I've had some of the biggest wins of my entire career, and some personal one's too. That has followed quite closely with a few losses, disappointments and obstacles that seem to be a little insurmountable.
I've had some of the biggest wins of my entire career, and some personal one's too. That has followed quite closely with a few losses, disappointments and obstacles that seem to be a little insurmountable.
Published in Entrepreneurship
Thursday, 22 August 2019 07:59
Questions to ask a graphic designer in a job interview
For as long as I have been working, creatives have been part of my job. I may come up with the ideas, but they make it happen from a visual perspective.
Published in Culture
Tuesday, 20 August 2019 10:31
50 reasons why you need a marketing strategy
There are many obvious reasons why you need a marketing strategy, but in case you are sitting on your hands and procrastinating, here are 50 reasons that you cannot ignore!
Published in Marketing
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Wednesday, 14 August 2019 08:21
Content Marketing Strategies You Cannot Afford To Ignore
In the past 12 months, technology in the marketing space has taken a quantum leap. What was seen as being futuristic, is all of a sudden 'now'. Adapting, embracing and rejunenating marketing campaigns is at the forefront of every marketers mind. No longer can a marketer ignore where technology is taking them, otherwise they might find their marketing campaigns ineffective and worse, their jobs obsolete.
Published in Marketing
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Tuesday, 13 August 2019 09:14
Is being stubborn holding back your career progression?
Successful people have successful habits. It's true. They also work on things they are not good at, are passionate about 'something' to the point they are willing to make sacrifices and usually are prepared to work on their weaknesses.
Published in Management
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