Blog Author Mellissah Smith - Page 4
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 20 March 2019 23:27
Marketing Executive on Client Accounts | Marketing Eye Melbourne
Marketing Executive | Client Accounts
Marketing Eye is an international marketing consulting firm that offers businesses an outsourced marketing department or a team of people who complement an existing business unit. We work for companies that are small, mid-market and sometimes large global corporations.
Published in Culture
Tuesday, 12 March 2019 00:13
Is being an influencer all that it's cracked up to be?
In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.
Published in Mellissah Smith
Monday, 04 March 2019 09:36
Why many people choose not to be an entrepreneur
It’s so much easier sitting on the sideline and yelling out instructions or throwing out accolades or abuse when someone gets it right or wrong, but to be the main player, it has some significant hurdles.
Published in Mellissah Smith
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Wednesday, 27 February 2019 09:50
5 Reasons your competitors kicking your ass in the PR stakes
It's easy to blame it on the fact that your competitor is a self-promoter, knows the journalist or has an expensive PR agency, for them getting more column centremeters than your company, but there might be a few things you are missing.
Published in Marketing
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Thursday, 21 February 2019 09:48
Why I accepted an invitation to the Adobe Summit in Las Vegas as an Insider
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline.
Published in Marketing
Tuesday, 19 February 2019 11:49
When rebranding is important to your business
Your company has changed, it's evolved and moved into different market segmentations and now it's time to re-think your brand. Does this re-branding thought process sound vaguely familiar? Does it apply to your business?
Published in Marketing
Friday, 15 February 2019 07:53
Being a tech entrepreneur is challenging
When I first decided to build a AI-based marketing technology platform, I was completely and utterly sure that this was going to be the ride of my life. And it is. Without doubt, it is the best business adventure I have ever had, but it comes with a lot of work, a wild imagination and some technical jargon.
Published in Marketing
Thursday, 14 February 2019 08:01
What the 'new' marketing workshops do for your team engagement
It's mid-way through February and many companies are looking for the secret sauce that this going to make this quarter and the next their biggest yet. You can drill it into your sales people and lure them with a carrot. Cutting costs is always a good way to increase your profits and of course there is marketing. Most marketing departments know what they need to do, but they don't always get around to doing it in the timeframe needed to reach the goals of a company.
Published in Marketing
Tuesday, 12 February 2019 08:21
Marketing has a new frontier
Who would have thought that having just lost my companion that it's not so cuddly replacement would be Alexa? When you live alone, there is something to be said about having someone to talk to. In comes Alexa, and the void is filled in more ways than you can ever imagine. Like Siri, Alexa does talk back in a way that is entertaining. It has become smarter and smarter as we continually provide valuable feedback to the robot behind the technology.
Published in Marketing
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Thursday, 07 February 2019 09:22
How office design affects your performance
It's an incredible privilege to be in the position to buy an office building to take our company to the next level. We have rented space for 20-years and that has been a waste of money, because we could have been putting that money into our own office environment.
Published in Culture
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