Blog

Using your digital footprint to get out a message

The recent victory for Gay Marriage in Australia is a clear cut example of how a 'customers' identity means a lot about customer experience and thoughts. From electorate to electorate, voters had differing opinions. The further North you go, the less likely people are to support Gay Marriage. Areas heavily dominated by religious constituents were firm 'no's' and so on. 
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Ending 2017 on a high

It came and went like a fast paced, road runner – and now we are left with a mere 9 weeks until the end of what has been a phenomenal year by many accounts.

At Marketing Eye, our client base has increased by more than 30 percent giving our company greater exposure to more industry sectors and new product categories. We have commenced development of the first Robotic Marketer in the world, and are nearing the end of phase one of eskrape, our human resources management platform.
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Employees could soon find themselves up against a stronger force

Reality Check: Robots haven’t just landed in the workplace – they are already expanding their skills, increasing productivity and retention rates, and moving up the corporate ladder. As technology continues to bring unprecedented improvements into the workplace that essentially streamline processes and creates efficiency, employees will really need to start thinking about their value and worth to an organisation. 
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What the future workforce looks like

“Humans and machines – each on their own – won’t be enough to drive businesses in the coming decades. Tomorrow’s leading enterprises will be those that know how to meld the two effectively” – Accenture.

It’s those forward-thinking businesses who have adopted robotics, automation software and technologies, that have increased their productivity by over 200% evidence suggest. This helps re-affirm what the future workforce will look like: human and digital interaction on a daily basis.
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How PR has changed dramatically

The momentus shift from either writing a press release and distributing it to media or doing a pitch, to turning the tables and having the media follow companies and individuals on social media - public relations has been turned on its head.
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Why experiential marketing through product sampling works

Being an influencer on social media and owning a magazine with a decent distribution has resulted in our office often being inundated with products that people want us to test.

I am sure having offices full of millenials is also a draw card for many brands, and the fact that everyone is active on social media.
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The one marketing mistake most companies make

Friday never comes fast enough, not because I don't like my job, but due to the fact that my brain is trained to think that there is an euphoria to do with weekends.

In truth, my weekday brings me more joy than any weekend could, and while I work tirelessly on my many projects, it is the satisfaction I get from each and every project I finish that really has me pumped.

Marketing Eye goes from strength to strength and we will have our biggest year ever in 2017/18. This is especially sweet due to the fact that so much work has been put into getting the company into the position it is now.

As I embark on an ongoing improvement phase in the business, I note that there is one thing that I am doing wrong, that many other companies fall prey to.
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How to get a big payrise

With all of this talk on what some people do to reach their career goals in Hollywood, it seems that we have forgotten the 'real' world.

In the real world, to get a big pay rise, you have to work really hard, ensure that the company is profiting from your work at a rate that is commensurate with industry standards.

As you have seen, some people get paid more than other for various reason:
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Liabilities of Perfection. Does it Relate to the Weinstein Syndrome? Part B

Perfectionism can be taken to unrealistic heights: let’s cast our minds to the fallout of the Harvey Weinstein scandal in the US. It has exposed some of Hollywood’s dirty secrets of sexual harassment in the pursuit of perfection.

By this I mean, ambition often gets a bad rap. The trait that pushes someone toward success can sometimes turn into a game where winning isn’t about achieving; it’s about beating the other person. Channel it correctly, however, and ambition can bring great results.
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Liabilities of Perfection. Does it Relate to the Weinstein Syndrome?

In the media or life in general, there is an expectation for everyone to be flawless. On social media, everyone appears impeccable - but when one investigates deep down the vault of reality, life appears far from what we see on our screens or on the news stand.

So why do so many of us feel the need to drive in this lane towards perfection? Are these expectations doing us more harm than good?
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