Tag: strategic marketing

A marketing strategy is a short-term and long-term plan to achieve company goals by determining the wants and needs of customers, therefore creates a sustainable competitive advantage for the company to increase sales. Depending on the industry and market, marketing plans should be updated monthly or fortnightly. By this way, you can be sure that your plan will survive at the next stages of the market. However, not every entrepreneur chooses a marketing strategy, because they don’t understand why they need it.

With the odd 500 million tweets bombarding users every day,Twitter provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between. No wonder it’s easy to get lost in the sea of information that it provides. Luckily, the platform has introduced Twitter Communities that allows people with different interests to connect, share and interact with others who share their passions  or opinions.

Businesses usually spend a lot of time on goal setting, and strategy development, but have you ever taken the time to deliberate how you can effectively achieve your marketing goals? It is always beneficial to review whether the marketing goals that your business has set are on the right track, otherwise, your business will be wasting time, money, and resources. 

Every person in business strives for the same goal- SUCCESS. Those who don’t achieve it believe those who do must have gotten “lucky”. Those who attain this much-desired goal know that luck has nothing to do with it.