For years, I kept my business strategy in my head. It was a reliable place to keep it, or at least I thought. My memory is fairly decent when it comes to things that matter and reaching my business goals – matters.
With our marketing plan, that was another story. Writing it down is what we do, and we know that it is the only way to achieve marketing goals, aligning the sales function with marketing tactics that derive results.
We see all too commonly, small to medium business owners who think they know marketing. Reality check: just because you own your own business, this doesn’t make you a marketing expert. Its time to take your business to the next level by acting now and investing in both marketing and a comprehensive strategy to strategically and tactically help achieve your business goals in both the short and long term.
It's a tough gig to work at Marketing Eye Atlanta right now as our culture is so good - that no-one is prepared to have a new marketing recruit that doesn't fit to perfection. We are "googling" our way to fast growth by focusing on culture first and qualifications second, but at the end of the day, it is critical that a person who works with us has some common sense and understands most facets of marketing - the rest we teach.
In Atlanta, there are not many marketing positions on offer - and certainly none that offers the same opportunities as Marketing Eye unless you are working for a big global corporation. The reality is that there many highly qualified marketers from an academic perspective looking for positions, but most don't have any experience other than in sales or customer service. They simply have not been given the opportunity.
As we go through the hundreds of resumes, it is apparent that there are either people who have Degrees and some with Masters in Marketing Degrees, or the alternative; people who have been VP's of Marketing in organizations such as Coca Cola and other Fortune 500 companies.