Blog

What Harvey Weinstein's Scandal Has Taught Us

Like many other's, I have been reading bits and pieces on the Harvey Weinstein scandal and I have to say, that it's great that things like this have come to light. However, he is by far not the only person, and not the last to use his power and influence to get what he wants.

When I grew up, my parents taught me wrong from right. They also empowered me to never put myself in a situation where I would be uncomfortable or in danger.

As I embarked on a career, there were times when men of power would 'hit onto me'. From sending me gifts, to outwardly touching my behind or leg. I was given a room key from a television station manager in front of others at a bar, and another time a celebrity from the station followed my taxi back to my apartment. At no stage did I feel like I was not in control or didn't have the ability to say no. The room key, went straight in the bin, never to be discussed again. In fact, I never thought about it again. Likewise, when the taxi stopped I ran up to my apartment and locked the door. He didn't know my apartment number (of course, because he had never been there), and I felt safe as I was at home.
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Everybody dies, but not everybody truly lives

There comes a turning point in life where you ask yourself: "Is this the best way to spend my life?"

If the answer to this question is "I don't know" or "I don't think so" then it's time to make a few changes.

Everybody dies, but not everybody truly lives is a statement that many of us should have posted everywhere around our offices and homes. Working is not living. While we may get a thrill out of the next deal or feel accomplished by achieving something we set out to achieve, it's not what defines us. It's not what is going to ultimately make us happy.
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5 life lessons travel taught me

89 days, 16 countries, 6 different languages and a lifetime experience. It's safe to say these past three months were nothing short of an absolute blast, but travelling was honestly more than that, it was an incredible lifetime opportunity filled with lessons and one of kind experiences one can only imagine.  
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How can your business learn from Apple's success?

With the launch of the new iPhone 8, 8s and X, no doubt there will be queues in all major capital cities for the coveted device, despite prices reaching almost $2,000 AUD for their X model. People have begun posting jobs on Airtasker, which is an online marketplace to outsource jobs, willing to pay up to $300 for people to line up for them to buy the new iPhone on the day of release.

The question is one that every marketer should know how to answer, how has Apple created an offering so compelling that it pulls customers towards their product? Despite Apple providing no discounts and premium pricing. 
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How to make the most of every job opportunity

While many millennials have checked employment history, it's not hard for those who don't to stand out from the crowd and be the candidate of choice.

The world is full of opportunities and career choices doesn't have to include career 'mistakes' if you know a few ways to trick how you think about things, to ensure that you are not feeling the pinch of regret when you can't see the forest from the trees.
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Why guerrilla marketing works

We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. 
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Man’s best colleague – the benefits of pets in the workplace

In a creative and stressful industry like marketing, we are always looking for ways to increase employee happiness, wellbeing and productivity. From daily stand-up meetings to team lunches and birthday celebrations, we make a conscious effort to build trust and cohesion within the team and make Marketing Eye a great place to work! Our Australian offices are all pet friendly and it makes for a less stressful and more productive work day when our pooches are in.
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When an internship turns you into a buddying entrepreneur

Yesterday was the last day of an internship for a young man who had chosen Marketing Eye Melbourne as the place he was going to learn and work out where he wants to be after he graduates.

Last days are always hard. Firstly, if you have finished everything that you were working on, you tend to just do task that have to be done, rather than projects that may benefit your internship and future employment prospects. Secondly, it's a day of reflection. What did you get out of your internship? Was it worthwhile? Are your colleagues friends of the future? Do you want to work at the company that you did your internship at? Have you chosen the right career path? Are you more confused than ever?
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When you turn your business upside down, crazy things happen

Less hustle, more bustle. That's what I say. I know most entrepreneurs talk about how they hustle their way to success. I can safely say, I have not. In fact, I dream of being a hustler, but fall dissimile short of this in every way possible because I am one of those people who can tell you what I do if you ask, but won't broadcast due to the fact that I am actually shy.
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The 5 things I learned about culture that I didn't realise

It takes a team to build a business, and one bad egg can spoil the broth. If you have been in business for some time, like myself, this will ring true. While we read so many blogs and stories about how leadership determines culture, I beg to differ. In fact, I think leadership has little impact on culture, but people do.

Yesterday was a eye-opener for me. I saw an international team collaborated to make sure that their boss (aka me), knew how much they meant to each and every one of them. They went over and above, with every single person contributing in one way or another.
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