Infoactiv is a tailored end-to-end eWaste management solution organisation that provides free e-Waste pick-up and recycling services for a variety of organisations. Infoactiv’s scope of business is built around providing value added solutions to organisations that deliver significant financial, brand and environmental benefits.
Marketing Eye worked with Infoactiv to produce a collection of whitepapers aimed at educating readers on sustainable waste management and the methodology Infoactiv adopts. Addiionally, we worked to develop and design a full range of marketing collateral. Redesigning the website worked to strengthen the organisation's brand identity. Furthermore, we helped to deliver a print strategy that included informative business cards and magazines to enhance the brands competitive advantage and provide key information in regards to sustainable waste management practices.
Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supply, source and distribute to Australia’s largest construction projects with a strong emphasis on sustainability and green technology. The journey involved developing a new logo which could represent the brand and appear on newly designed letter heads, brochures and their website. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.
Comments like this just confirm that the marketer (and the company) are treating eco brands as ‘brand extensions’ the way Coke treats its Zero and Diet products. But eco, green or ethical products cannot be treated in this way. Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never reach for a bottled soft drink.
But how many of us stop to really think about the impact that product is having on the world - the people, the wildlife and the environment around us?
I do this, not in a traditional way of going into a zone where you are by yourself and you spend time thinking and analysing, but by going away to conferences. In particular, entrepreneurial conferences.