Blog Banner June

Marketing Blog tag: 'sustainability' - Marketing Eye

Subscribe Now!

Displaying items by tag: sustainability

I see and hear it all the time. “Our eco product just doesn’t sell as well as our normal brands” and “people are just not that into buying eco products”.

Comments like this just confirm that the marketer (and the company) are treating eco brands as ‘brand extensions’ the way Coke treats its Zero and Diet products. But eco, green or ethical products cannot be treated in this way.  Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never reach for a bottled soft drink.
Published in Marketing
As marketers we all love it when a product we are promoting sells – a lot.

But how many of us stop to really think about the impact that product is having on the world - the people, the wildlife and the environment around us?

Published in Mellissah Smith
Thursday, 22 September 2011 15:52

Change the world : Is it possible?

Each year I embark on a journey to rediscover myself, my business and my world. It may seem a little philosophical, but it's true.

I do this, not in a traditional way of going into a zone where you are by yourself and you spend time thinking and analysing, but by going away to conferences. In particular, entrepreneurial conferences.
Published in Management