Marketing Blog tag: 'Instagram' - Marketing Eye

Displaying items by tag: Instagram

Wednesday, 10 April 2019 09:43

Build your brand on Instagram

Creating a brand on Instagram is easy these days, but building a memorable one - now that’s the real challenge! When it comes to Instagram 68% of users regularly engage with brands. There is no doubt that effectively using Instagram can well in truly transform a small business or startup to become an ‘Instafamous’ one.

Published in Marketing
It's easy to blame it on the fact that your competitor is a self-promoter, knows the journalist or has an expensive PR agency, for them getting more column centremeters than your company, but there might be a few things you are missing.
Published in Marketing
Friday, 25 January 2019 08:17

How to grow your followers on Instagram?

Research has revealed that people remember 80% of what they see, 20% of what they read and 10% of what they hear. Instagram’s effectiveness is undeniable, we as a society are hooked on subconsciously scrolling through Instagram, admiring strangers’ personal lives through their pictures and videos.

Published in Social Media
Running highly successful, productive, functioning marketing departments is a challenge at the best of times. Return on investment is always at the back of any competent marketing manager or CMO, and steering all marketing efforts to ensure that not only is the brand being promoted and gaining market share, but it shows up on the balance sheet, is a scorecard that no-one can ignore.
Published in Marketing
Monday, 08 January 2018 09:46

Marketing to Generation Z

There’s speculation that over the last year Generation Z was actually more valuable to most organisations than millennials – why, and what does this mean for businesses and marketers? Is your brand ready to speak to Gen Z’s?
Published in Marketing
Wednesday, 01 November 2017 08:43

How PR has changed dramatically

The momentus shift from either writing a press release and distributing it to media or doing a pitch, to turning the tables and having the media follow companies and individuals on social media - public relations has been turned on its head.
Published in Marketing
Anyone can buy followers and likes on Instagram, but what does that achieve? The numbers don’t mean a thing for sales when they have come from robots who don’t need their product and don’t even have credit cards! (ha..ha…)
Over the weekend, I was looking at our business plan, which is updated regularly, and I realised that I have absolutely no idea of what is to come. Like many entrepreneurs, we like to plan the year ahead, and have over-arching 5-year goals. 
Published in Marketing

As our online network of friends continues to expand, social media companies and their newsfeeds transform and evolve as well.

On March 15th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalised newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.
Published in Social Media

And I totally agree. When I first started Marketing Eye, I built it from a perspective that there was no global player in SMB marketing. While this makes perfect sense, it didn't reach the pit of what I really wanted to achieve as a business person, or a leader for that matter. I also had not thought it through.

"I was doing something from a very real, a very honest place, so I think that's why I was able to build an audience," said Gwyneth Paltrow to Fast Company in a recent interview posted on Facebook.

Published in Entrepreneurship
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