Tag: Influencer

Due to the increased popularity of social media, influencer marketing has evolved. Years ago, employing influencers primarily consisted of hiring celebrities in TV ads. Nowadays, the influencer arena spans across all social media platforms varying in followers, size, and brand. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is expected to reach “$24 billion by the end of 2024,” more than tripling since 2019.

Social media has become an essential tool in modern-day marketing strategies. By leveraging platforms like Instagram, TikTok, Facebook, and Twitter, businesses can reach a broad audience and engage with their target audience on a more personal level. Social media allows businesses to showcase their products or services, build brand awareness, and connect with customers through regular posts, promotions, and user-generated content, and ultimately boost sales. Additionally, social media platforms offer a wealth of data and analytics to help businesses understand their audience and tailor their marketing strategies to better reach their target audience.

Given the extent to which use of platforms like TikTok and Instagram Reels skyrocketed in 2020, social media will undoubtedly continue to play a significant role in digital marketing in 2021. In the last year alone, the social media landscape has necessarily adapted to accommodate the disruptions and social movements of 2020.

Introverts aren't known for personal brand pivots or are they? There is the fallacy that introverts don't 'show off' or 'put themselves out there'. I think this is far from the truth because as an introvert I know what it's like to know what you want and go out and get it. It's just we do it in a different way.

In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.